Bronzed, buffed and tattooed: the new brand of soldier shaped and shipped by popular culture
Paper
Paper/Presentation Title | Bronzed, buffed and tattooed: the new brand of soldier shaped and shipped by popular culture |
---|---|
Presentation Type | Paper |
Authors | Gehrmann, Richard (Author) and Smith, Heather (Author) |
Editors | Mountfort, Paul |
Journal or Proceedings Title | Proceedings of the 4th Annual Conference of the Popular Culture Association of Australia and New Zealand (PopCAANZ 2013) |
ERA Conference ID | 51027 |
Number of Pages | 9 |
Year | 2013 |
Place of Publication | Auckland, New Zealand |
ISBN | 9780646915616 |
Web Address (URL) of Paper | http://popcaanz.com/conferenceproceedings_2013/Gender_GehrmannSmith_BronzedBuffed.pdf |
Conference/Event | 4th Annual Popular Culture Association of Australia and New Zealand Conference (PopCAANZ 2013) |
Popular Culture Association of Australia and New Zealand Annual International Conference | |
Event Details | 4th Annual Popular Culture Association of Australia and New Zealand Conference (PopCAANZ 2013) Event Date 24 to end of 26 Jun 2013 Event Location Brisbane, Australia |
Event Details | Popular Culture Association of Australia and New Zealand Annual International Conference PopCAANZ |
Abstract | A new brand of soldier is emerging from today's popular culture milieu, and this challenges how we perceive, understand and define the modern-day professional soldier. Images of the sculpted physique,often tanned and stenciled, adorn the screen and page with increasing frequency from 'Command' in popular television show Biggest Loser |
Keywords | masculinity; military; female soldier; branding; Afghanistan War |
ANZSRC Field of Research 2020 | 430302. Australian history |
430320. New Zealand history | |
470299. Cultural studies not elsewhere classified | |
Public Notes | c. Popular Culture Association of Australia and New Zealand. |
Byline Affiliations | School of Humanities and Communication |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q22z4/bronzed-buffed-and-tattooed-the-new-brand-of-soldier-shaped-and-shipped-by-popular-culture
Download files
Published Version
Gerhmann_Smith_popcaanz2013_PV.pdf | ||
File access level: Anyone |
Accepted Version
Gerhmann_Smith_PopCAANZ2013_PV.pdf | ||
File access level: Anyone |
2100
total views280
total downloads1
views this month2
downloads this month