350606. Marketing research methodology
| Title | 350606. Marketing research methodology |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
Summers, Jane and Johnson Morgan, Melissa. 2006. "The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region." Asian Journal of Marketing (National University of Singapore). 12 (1), pp. 23-34.Article
All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions'
Tkaczynski, Aaron and Stokes, Robyn. 2005. "All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions' ." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.Paper
Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?" Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.Paper
Defining consumer responses to special event entertainment (SEE): key constructs and propositions
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Defining consumer responses to special event entertainment (SEE): key constructs and propositions." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.Paper
Local government marketing model
Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Pedagogical motivations and barriers for developing multi-modal distance education courses
Birch, Dawn. 2006. "Pedagogical motivations and barriers for developing multi-modal distance education courses." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006 Perth, Western Australia.Paper
A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.Article
The impact of barriers to export on export marketing performance
Julian, Craig C. and Ahmed, Zafar U.. 2005. "The impact of barriers to export on export marketing performance." Journal of Global Marketing. 19 (1), pp. 71-94. https://doi.org/10.1300/J042v19n01_05Article
The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation
Julian, Craig C. and Holtedahl, Reidar. 2005. "The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation." Journal of International Marketing and Exporting. 10 (1), pp. 3-15.Article
Process evaluation of an internet career fair
McIlveen, Peter, Gibson, Ellen, Fallon, Sharlene and Ross, Paul. 2002. "Process evaluation of an internet career fair." Australian Journal of Career Development. 11 (1), pp. 5-8. https://doi.org/10.1177/103841620201100103Article
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.Paper
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.Paper
An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms
Ng, Eric. 2005. "An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms." Journal of Business and Industrial Marketing. 20 (4/5), pp. 218-225. https://doi.org/10.1108/08858620510603891Article
Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear
Lorterapong, Atasit. 2005. Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear . Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland.Doctorate other than PhD