Likes — the key to my happiness: the moderating effect of social influence on travel experience

Article

Sedera, Darshana, Lokuge, Sachithra, Atapattu, Maura and Gretzel, Ulrike. 2017. "Likes — the key to my happiness: the moderating effect of social influence on travel experience." Information and Management. 54 (6), pp. 825-836. https://doi.org/10.1016/j.im.2017.04.003
Article Title

Likes — the key to my happiness: the moderating effect of social influence on travel experience

ERA Journal ID17900
Article CategoryArticle
AuthorsSedera, Darshana (Author), Lokuge, Sachithra (Author), Atapattu, Maura (Author) and Gretzel, Ulrike (Author)
Journal TitleInformation and Management
Journal Citation54 (6), pp. 825-836
Number of Pages12
Year2017
Place of PublicationAmsterdam, Netherlands
ISSN0378-7206
1872-7530
Digital Object Identifier (DOI)https://doi.org/10.1016/j.im.2017.04.003
Web Address (URL)https://www.sciencedirect.com/science/article/pii/S0378720617303294?via%3Dihub
Abstract

Increasingly travelers engage in social media for travel activities. Prior to traveling, a traveler would post intended travel plans on social media seeking views from family and friends. While traveling, the same traveler would post photographs and comments on social media, seeking affirmation. This paper investigates this aforementioned phenomenon where social influence is sought and acquired through social media using the expectation confirmation theory. Using longitudinal survey data gathered from 156 respondents, prior and during their travels, this research assesses the moderating role of social influence on two of the well-established relationships in consumer marketing.

Keywordsconfirmation; expectation; Facebook; longitudinal survey; moderation; social influence
ANZSRC Field of Research 2020460908. Information systems organisation and management
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Byline AffiliationsQueensland University of Technology
University of Queensland
Institution of OriginUniversity of Southern Queensland
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