Likes — the key to my happiness: the moderating effect of social influence on travel experience
Article
Article Title | Likes — the key to my happiness: the moderating effect of social influence on travel experience |
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ERA Journal ID | 17900 |
Article Category | Article |
Authors | Sedera, Darshana (Author), Lokuge, Sachithra (Author), Atapattu, Maura (Author) and Gretzel, Ulrike (Author) |
Journal Title | Information and Management |
Journal Citation | 54 (6), pp. 825-836 |
Number of Pages | 12 |
Year | 2017 |
Place of Publication | Amsterdam, Netherlands |
ISSN | 0378-7206 |
1872-7530 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.im.2017.04.003 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0378720617303294?via%3Dihub |
Abstract | Increasingly travelers engage in social media for travel activities. Prior to traveling, a traveler would post intended travel plans on social media seeking views from family and friends. While traveling, the same traveler would post photographs and comments on social media, seeking affirmation. This paper investigates this aforementioned phenomenon where social influence is sought and acquired through social media using the expectation confirmation theory. Using longitudinal survey data gathered from 156 respondents, prior and during their travels, this research assesses the moderating role of social influence on two of the well-established relationships in consumer marketing. |
Keywords | confirmation; expectation; Facebook; longitudinal survey; moderation; social influence |
ANZSRC Field of Research 2020 | 460908. Information systems organisation and management |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Queensland University of Technology |
University of Queensland | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q694q/likes-the-key-to-my-happiness-the-moderating-effect-of-social-influence-on-travel-experience
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