Exploring spiral of silence in digital social networking spaces

Paper

Palekar, Shailesh, Atapattu, Maura, Sedera, Darshana and Lokuge, Sachithra. 2015. "Exploring spiral of silence in digital social networking spaces." Carte, Traci A., Heinzl, Armin and Urquhart, Cathy (ed.) 36th International Conference on Information Systems (ICIS 2015). Fort Worth, United States 13 - 16 Dec 2015 Atlanta, GA. United States.
Paper/Presentation Title

Exploring spiral of silence in digital social networking spaces

Presentation TypePaper
AuthorsPalekar, Shailesh (Author), Atapattu, Maura (Author), Sedera, Darshana (Author) and Lokuge, Sachithra (Author)
EditorsCarte, Traci A., Heinzl, Armin and Urquhart, Cathy
Journal or Proceedings TitleProceedings of the 36th International Conference on Information Systems: Exploring the Information Frontier (ICIS 2015)
Journal Citation6, pp. 4682-4692
Number of Pages11
Year2015
Place of PublicationAtlanta, GA. United States
ISBN9781510819160
Web Address (URL) of Paperhttp://www.scopus.com/inward/record.url?eid=2-s2.0-85107082262&partnerID=MN8TOARS
Conference/Event36th International Conference on Information Systems (ICIS 2015)
Event Details
Rank
A
A
A
A
A
Event Details
36th International Conference on Information Systems (ICIS 2015)
Parent
International Conference on Information Systems (ICIS)
Delivery
In person
Event Date
13 to end of 16 Dec 2015
Event Location
Fort Worth, United States
Abstract

Deep within social media's chaotic deluge of information overloads, hyperactive global masses and voluminous interactions (Mandviwalla and Watson 2014) lie unique social networking spaces where silence trumps noise. Activity in these digital social networking spaces is restrained, anonymity is perceived as good and lesser said is better. Through a longitudinal perspective, this study explores passive participatory behaviors in these spaces through the theoretical lens of 'Spiral of Silence.' Preliminary findings through a single case confer to the theoretical tenets of Spiral of Silence demonstrating that users of these spaces become less participative, less opinionated and less vocal with increasing familiarity and awareness of deterring social and organizational factors. Our data also predicts potential new Spirals of Silence making a sound theoretical contribution.

Keywordsdigital social networks; digital spaces; social media; spiral of silence
ANZSRC Field of Research 2020460909. Information systems philosophy, research methods and theory
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No evidence of copyright restrictions preventing deposit of Accepted Version.

Byline AffiliationsQueensland University of Technology
Institution of OriginUniversity of Southern Queensland
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