350699. Marketing not elsewhere classified
| Title | 350699. Marketing not elsewhere classified |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Consumer-based approach to customer engagement– The case of luxury brands
Prentice, Catherine and Loureiro, Sandra Maria Correia. 2018. "Consumer-based approach to customer engagement– The case of luxury brands." Journal of Retailing and Consumer Services. 43, pp. 325-332. https://doi.org/10.1016/j.jretconser.2018.05.003Article
Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies
Hume, Margee, Johnston, Paul, Argar, Mark and Hume, Craig. 2013. "Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies." Gonzalez-Perez, Maria Alejandra and Leonard, Liam (ed.) International business, sustainability and corporate social responsibility. Bingley, WYorks. United Kingdom. Emerald. pp. 151 -185Edited book (chapter)
Cultural value perception in the memorable tourism experience
Horvath, Zsuzsanna. 2013. "Cultural value perception in the memorable tourism experience." Smith , Melanie and Richards, Greg (ed.) The Routledge handbook of cultural tourism. Abingdon, Oxon. United Kingdom. Routledge. pp. 375-382Edited book (chapter)
Cultural values affect functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2019. "Cultural values affect functional food perception." British Food Journal. 121 (8), pp. 1700-1714. https://doi.org/10.1108/BFJ-03-2019-0178Article
Customer Empowerment to Co-Create Service Designs and Delivery: Scale Development and Validation
Prentice, Catherine, Han, Xiao-Yun and Li, Yao-Qi. 2016. "Customer Empowerment to Co-Create Service Designs and Delivery: Scale Development and Validation." Services Marketing Quarterly. 37 (1), pp. 36-51. https://doi.org/10.1080/15332969.2015.1112182Article
Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity
Ou, Juanjuan, Wong, IpKin Anthony, Prentice, Catherine and Liu, Matthew Tingchi. 2020. "Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity." Journal of Hospitality and Tourism Research. 44 (2), pp. 377-402. https://doi.org/10.1177/1096348019897360Article
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan
Fang, Wei-Ta, Ng, Eric, Liu, Shu-Mei, Chiang, Yi-Te and Chang, Mei-Chuan. 2021. "Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan." PEERJ. 9. https://doi.org/10.7717/peerj.11635Article
Determinants of pro-environmental behaviour among young and older farmers in Taiwan
Fang, Wei-Ta, Ng, Eric and Zhan, Yong-Shen. 2018. "Determinants of pro-environmental behaviour among young and older farmers in Taiwan." Sustainability. 10 (7), pp. 1-15. https://doi.org/10.3390/su10072186Article
Developing a digital platform based on a design and marketing approach
Dominique-Ferreira, Sergio, Viana, Marta and Prentice, Catherine. 2021. "Developing a digital platform based on a design and marketing approach." Rocha, Alvaro, Goncalves, Ramiro, Penalvo, Francisco Garcia and Martins, Jose (ed.) 16th Iberian Conference on Information Systems and Technologies (CISTI 2021). Chaves, Portugal 23 - 26 Jun 2021 United States. https://doi.org/10.23919/CISTI52073.2021.9476363Paper
Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200Article
Effects of Parental Involvement in a Preschool-Based Eye Health Intervention Regarding Children’s Screen Use in China
Liu, Shu-Mei, Chang, Fong-Ching, Chen, Cheng-Yu, Shih, Shu-Fang, Meng, Bo, Ng, Eric, Hsu, Chia-Hsuan, Chiang, Yi-Te, Mao, Xiao-Jie, Yi, Ming-Yan, LePage, Ben and Fang, Wei-Ta. 2021. "Effects of Parental Involvement in a Preschool-Based Eye Health Intervention Regarding Children’s Screen Use in China." International Journal of Environmental Research and Public Health. 18 (21), pp. 1-26. https://doi.org/10.3390/ijerph182111330Article
Embracing or fighting the urge: A multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine and Wong, IpKin Anthony. 2016. "Embracing or fighting the urge: A multilevel investigation on casino service, branding and impulsive gambling." International Journal of Hospitality Management. 56, pp. 109-118. https://doi.org/10.1016/j.ijhm.2016.04.009Article
Emotional intelligence and adaptability– Service encounters between casino hosts and premium players
Prentice, Catherine and King, Brian E. M.. 2013. "Emotional intelligence and adaptability– Service encounters between casino hosts and premium players." International Journal of Hospitality Management. 32, pp. 287-294. https://doi.org/10.1016/j.ijhm.2012.06.004Article
Emotional intelligence and marketing
Prentice, Catherine. Venkatesh, Sandhya (ed.) 2019. Emotional intelligence and marketing. Singapore. World Scientific Publishing.Authored book
Emotional Intelligence and Service Quality
Prentice, Catherine. 2022. "Emotional Intelligence and Service Quality." Buhalis, Dimitrios (ed.) Encyclopedia of Tourism Management and Marketing. United Kingdom. Edward Elgar Publishing.Edited book (chapter)
Emotional intelligence and tourist experience: a perspective article
Prentice, Catherine. 2019. "Emotional intelligence and tourist experience: a perspective article." Tourism Review. 75 (1), pp. 52-55. https://doi.org/10.1108/TR-06-2019-0243Article
Emotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel
Prentice, Catherine and King, Brian E. M.. 2012. "Emotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel." Services Marketing Quarterly. 33 (1), pp. 34-48. https://doi.org/10.1080/15332969.2012.633426Article
Emotional intelligence or artificial intelligence – an employee perspective
Prentice, Catherine, Lopes, Sergio Dominique and Wang, Xuequn. 2020. "Emotional intelligence or artificial intelligence – an employee perspective." Journal of Hospitality Marketing and Management. 29 (4), pp. 377-403. https://doi.org/10.1080/19368623.2019.1647124Article
Emotional labour and its consequences: The moderating effect of emotional intelligence
Prentice, Catherine. 2013. "Emotional labour and its consequences: The moderating effect of emotional intelligence." Individual Sources, Dynamics, and Expressions of Emotion. Bingley, United Kingdom. Emerald. pp. 187-201Edited book (chapter)
Employee performance outcomes and burnout following the presentation-of-self in customer-service contexts
Prentice, Catherine, Chen, Po-Ju and King, Brian. 2013. "Employee performance outcomes and burnout following the presentation-of-self in customer-service contexts." International Journal of Hospitality Management. 35, pp. 225-236. https://doi.org/10.1016/j.ijhm.2013.06.007Article
Engaging and retaining customers with AI and employee service
Prentice, Catherine and Nguyen, Mai. 2020. "Engaging and retaining customers with AI and employee service." Journal of Retailing and Consumer Services. 56, pp. 1-13. https://doi.org/10.1016/j.jretconser.2020.102186Article
Enhancing the tourist experience with emotional intelligence
Prentice, Catherine. 2020. "Enhancing the tourist experience with emotional intelligence." Tourism Review. 75 (5), pp. 733-744. https://doi.org/10.1108/TR-06-2019-0254Article
Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan
Fang, Wei-Ta, Lien, Ching-Yu, Huang, Yueh-Wen, Han, Guosheng, Shyu, Guey-Shin, Chou, Jui-Yu and Ng, Eric. 2018. "Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan." Sustainability. 10 (6), pp. 1-22. https://doi.org/10.3390/su10061886Article
Examining the role brand fit plays in generation Y's propensity to purchase
Miller, Karen. 2007. "Examining the role brand fit plays in generation Y's propensity to purchase." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Exploring Muslims consumer perception and religiosity towards purchase behavior in context with western imported food products in Pakistan
Bukhari, Syed Faheem Hasan. 2018. Exploring Muslims consumer perception and religiosity towards purchase behavior in context with western imported food products in Pakistan. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/5f71710899a0cPhD Thesis
Exploring the barriers to bequests in wills to Australian universities
McGill, Phyllis, Lye, Ashley and Rundle-Thiele, Sharyn. 2007. "Exploring the barriers to bequests in wills to Australian universities." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
FOR A SPECIAL ISSUE ON COVID-19 and Service Industries
Prentice, Catherine, Kabadayi, Sertan and Woodside, Arch. Prentice, Catherine, Kabadayi, Sertan and Woodside, Arch (ed.) 2020. FOR A SPECIAL ISSUE ON COVID-19 and Service Industries. United Kingdom. Routledge.Edited journal
Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit
Winzar, Hume, Bloxsome, Ellen and Mills, Michael K.. 2004. "Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
From gambling exposure to adaptation: Implications for casino sustainability
Prentice, Catherine and Zeng, Zhonglu. 2018. "From gambling exposure to adaptation: Implications for casino sustainability." Journal of Retailing and Consumer Services. 41, pp. 31-36. https://doi.org/10.1016/j.jretconser.2017.11.004Article
Gambler Loyalty – A Qualitative and Quantitative Investigation
Prentice, Catherine. 2015. "Gambler Loyalty – A Qualitative and Quantitative Investigation." Campbell, Colin and Ma, Junzhao Jonathon (ed.) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Cham, Switzerland. Springer. pp. 760-760Edited book (chapter)
Identifying antecedent conditions for luxury brand purchase
Jin, Ting, Prentice, Catherine and Shao, Wei. 2021. "Identifying antecedent conditions for luxury brand purchase." Journal of Retailing and Consumer Services. 60, pp. 1-10. https://doi.org/10.1016/j.jretconser.2021.102466Article
Identifying casino patrons from the tourism market
Prentice, Catherine and Laesser, C.. 2012. "Identifying casino patrons from the tourism market." 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012). Melbourne, Australia 06 - 09 Feb 2012 Melbourne, Australia.Paper
iLeisure: conceptualizing youth online leisure and quality of life
Hume, Margee and Sullivan Mort, Gillian. 2012. "iLeisure: conceptualizing youth online leisure and quality of life." International Journal of Organisational Behaviour. 17 (2), pp. 87-107.Article
Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach
Prentice, Catherine and King, Brian E. M.. 2013. "Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach." Journal of Business Research. 66 (9), pp. 1637-1643. https://doi.org/10.1016/j.jbusres.2012.12.009Article
Impacts of the Structure of the Casino Industry
Thompson, William and Prentice, Catherine. 2013. "Impacts of the Structure of the Casino Industry." 15th International Conference on Gambling and Risk Taking (2013). Las Vegas, United States 13 May 2013 Las Vegas, United States.Presentation
Influence of Landscape Preference and Place Attachment on Responsible Environmental Behavior — A Study of Taipei’s Guandu Nature Park Wetlands, Taiwan
Wu, Szu-Ju, Ng, Eric, Lin, Kai-Bo, Cheng, Yi-Hsin, LePage, Ben A. and Fang, Wei-Ta. 2023. "Influence of Landscape Preference and Place Attachment on Responsible Environmental Behavior — A Study of Taipei’s Guandu Nature Park Wetlands, Taiwan." Land. 12 (11). https://doi.org/10.3390/land12112036Article
Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis
Douglas, Evan and Prentice, Catherine. 2019. "Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis." Journal of Business Research. 99, pp. 69-79. https://doi.org/10.1016/j.jbusres.2019.02.031Article
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine and Handsjuk, Nikolai. 2016. "Insights into Vodka consumer attitude and purchasing behaviors." Journal of Retailing and Consumer Services. 32, pp. 7-14. https://doi.org/10.1016/j.jretconser.2016.05.009Article