350699. Marketing not elsewhere classified
| Title | 350699. Marketing not elsewhere classified |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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A contemporary snapshot of consumer attitudes to sport sponsorship in Australia
Fullerton, Sam, Johnson Morgan, Melissa and Garland, Ron. 2008. "A contemporary snapshot of consumer attitudes to sport sponsorship in Australia." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.Paper
A cross national analysis of sport consumption
Summers, Jane and Johnson Morgan, Melissa. 2004. "A cross national analysis of sport consumption." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, WV. USA.Paper
A nationwide survey evaluating the environmental literacy of undergraduate students in Taiwan
Liang, Shih-Wu, Fang, Wei-Ta, Yeh, Shin-Cheng, Liu, Shiang-Yao, Tsai, Huei-Min, Chou, Jui-Yu and Ng, Eric. 2018. "A nationwide survey evaluating the environmental literacy of undergraduate students in Taiwan." Sustainability. 10 (6), pp. 1-21. https://doi.org/10.3390/su10061730Article
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian, Prentice, Catherine and Han, Xiaoyun. 2021. "A netnographical approach to typologizing customer engagement and corporate misconduct." Journal of Retailing and Consumer Services. 59, pp. 1-14. https://doi.org/10.1016/j.jretconser.2020.102366Article
A patron, a referral and why in Macau casinos—The case of mainland Chinese gamblers
Zeng, Zhong Lu and Prentice, Catherine. 2014. "A patron, a referral and why in Macau casinos—The case of mainland Chinese gamblers." International Journal of Hospitality Management. 36, pp. 167-175. https://doi.org/10.1016/j.ijhm.2013.09.001Article
A preliminary study of Chinese consumers' willingness-to-pay for fruit produced with sustainable attributes
Sun, X. and Collins, R.. 2013. "A preliminary study of Chinese consumers' willingness-to-pay for fruit produced with sustainable attributes." Acta Horticulturae. 1006, pp. 349-353. https://doi.org/10.17660/ActaHortic.2013.1006.44Article
A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals
Chen, Luan, Ng, Eric, Huang, Shyh-Chang and Fang, Wei-Ta. 2017. "A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals." Sustainability. 9 (10). https://doi.org/10.3390/su9101751Article
A systematic literature review of AI in the sharing economy
Chen, Ying, Prentice, Catherine, Weaven, Scott and Hsiao, Aaron. 2022. "A systematic literature review of AI in the sharing economy." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 434-451. https://doi.org/10.1080/21639159.2020.1808850Article
Addressing Issues and Challenges in Managing Migratory Tuna Resources in the Western and Central Pacific Ocean
Zhao, Fang, Mapuru, David, Waxin, Marie-France, Prentice, Catherine and Scavarda, Annibal. 2021. "Addressing Issues and Challenges in Managing Migratory Tuna Resources in the Western and Central Pacific Ocean." International Journal of the Commons. 15 (1), pp. 119-131. https://doi.org/10.5334/ijc.1069Article
Addressing service profit chain with artificial and emotional intelligence
Wei, He and Prentice, Catherine. 2022. "Addressing service profit chain with artificial and emotional intelligence." Journal of Hospitality Marketing and Management. 31 (6), pp. 730-756. https://doi.org/10.1080/19368623.2022.2058671Article
An agenda to construct an improved understanding of Australian organic consumers
Adamsen, Jannie Mia, Lyons, Kristen, Winzar, Hume and Rundle-Thiele, Sharyn. 2007. "An agenda to construct an improved understanding of Australian organic consumers." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine and Loureiro, Sandra Maria Correia. 2017. "An asymmetrical approach to understanding configurations of customer loyalty in the airline industry." Journal of Retailing and Consumer Services. 38, pp. 96-107. https://doi.org/10.1016/j.jretconser.2017.05.005Article
An empirical investigation of the impact of commitment and trust on internal marketing
Ng, Eric, Fang, Wei-Ta and Lien, Ching-Yu. 2016. "An empirical investigation of the impact of commitment and trust on internal marketing." Journal of Relationship Marketing. 15 (1-2), pp. 35-53. https://doi.org/10.1080/15332667.2016.1158046Article
An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses
Ng, Eric. 2009. "An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses." Contemporary Management Research: an international journal. 5 (3), pp. 287-299.Article
An empirical investigation on the use of information sources for promoting healthy eating
Ng, Eric and Hastings, Kathy. 2011. "An empirical investigation on the use of information sources for promoting healthy eating." Contemporary Management Research: an international journal. 7 (1), pp. 45-66.Article
An empirical study on the success factors of supplier-distributor relationships
Ng, Eric. 2012. "An empirical study on the success factors of supplier-distributor relationships." Contemporary Management Research: an international journal. 8 (2), pp. 161-180.Article
An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
An examination of the relationship between consumers' cultural values and their functional food perception
Neupane, Saugat. 2019. An examination of the relationship between consumers' cultural values and their functional food perception. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/6j8z-xn36PhD Thesis
An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland
den Braber, Johannis Christiaan. 2023. An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z014vPhD Thesis
An integrative study of the implications of the rise of coworking spaces in smart cities
Zhao, Fang, Prentice, Catherine, Wallis, Joseph, Patel, Arvind and Waxin, Marie-France. 2020. "An integrative study of the implications of the rise of coworking spaces in smart cities." Entrepreneurship and Sustainability Issues. 8 (20), pp. 467-486. https://doi.org/10.9770/jesi.2020.8.2(28)Article
An Organic Approach to Customer Engagement and Loyalty
Prentice, Catherine, Wang, Xuequn and Lin, Xiaolin. 2020. "An Organic Approach to Customer Engagement and Loyalty." Journal of Computer Information Systems. 60 (4), pp. 326-335. https://doi.org/10.1080/08874417.2018.1485528Article
Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store?
Mills, Michael K. and Silver, J.. 2004. "Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store? " ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
Analysis of management narrative to understand social marketing strategy: the case for 'Branding Logan City'
Russell, David, Sullivan Mort, Gillian and Hume, Margee. 2009. "Analysis of management narrative to understand social marketing strategy: the case for 'Branding Logan City'." Australasian Marketing Journal. 17 (4), pp. 232-237. https://doi.org/10.1016/j.ausmj.2009.06.007Article
Antecedents and consequences of panic buying: The case of COVID-19
Prentice, Catherine, Quach, Sara and Thaichon, Park. 2022. "Antecedents and consequences of panic buying: The case of COVID-19." International Journal of Consumer Studies. 46 (1), pp. 132-146. https://doi.org/10.1111/ijcs.12649Article
Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents
Fang, Wei-Ta, Huang, Mei-Hsuan, Cheng, Bai-You, Chiu, Rong-Jeo, Chiang, Yi-Te, Hsu, Chun-Wei and Ng, Eric. 2021. "Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents." Sustainability. 13 (2), pp. 1-18. https://doi.org/10.3390/su13020490Article
Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model
Huang, Chin-Wei, Ng, Eric, Fang, Wei-Ta and Lo, Li. 2022. "Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model." Sustainability. 14 (3), pp. 1-13. https://doi.org/10.3390/su14031639Article
Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model
Rezazade, Faeze and Summers, Jane. 2023. "Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model." Journal of International Food and Agribusiness Marketing. https://doi.org/10.1080/08974438.2023.2175097Article
Attitudinal and Behavioral Loyalty Amongst Casino Players in Macau
Prentice, Catherine. 2013. "Attitudinal and Behavioral Loyalty Amongst Casino Players in Macau." Services Marketing Quarterly. 34 (4), pp. 309-321. https://doi.org/10.1080/15332969.2013.827067Article
Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
McClymont, Hoda. 2013. "Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers." ANZMAC 2013: Engaging With Our Future. Auckland, New Zealand 01 - 04 Dec 2013 Auckland, New Zealand.Paper
Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261Article
Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic
Ahmed, Ahsan Mehmood, Rasool, Shahid, Prentice, Catherine and Ahmad, Muhammad Hissan. 2022. "Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic." Journal of Social Issues. 78 (3), pp. 717-736. https://doi.org/10.1111/josi.12506Article
Benchmarking and Rebranding a Handcraft Brand
Dominique-Ferreira, Sergio, Roque, Andreia and Prentice, Catherine. 2021. "Benchmarking and Rebranding a Handcraft Brand." Martins, Nuno, Brandao, Daniel and da Silva, Fernando Moreira (ed.) Perspectives on Design and Digital Communication II: Research, Innovations and Best Practices. Cham, Switzerland. Springer. pp. 351-367Edited book (chapter)
Building supply networks: how growers gain their marketing edge
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "Building supply networks: how growers gain their marketing edge." Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.Paper
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine and Wong, IpKin Anthony. 2015. "Casino marketing, problem gamblers or loyal customers?" Journal of Business Research. 68 (10), pp. 2084-2092. https://doi.org/10.1016/j.jbusres.2015.03.006Article
Casino Service Quality, Tiered Customer Segments, and Casino Player Retention
Prentice, Catherine, King, Brian E. M. and Ohtsuka, Keis. 2012. "Casino Service Quality, Tiered Customer Segments, and Casino Player Retention." Services Marketing Quarterly. 33 (4), pp. 277-291. https://doi.org/10.1080/15332969.2012.714700Article
Category captain arrangements in grocery retail marketing
Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124Article
Celebrity endorsement and stock market return
Prentice, Catherine and Zhang, Lei. 2017. "Celebrity endorsement and stock market return." Marketing Intelligence and Planning. 35 (4), pp. 529-543. https://doi.org/10.1108/MIP-10-2016-0197Article
Challenging first year marketing students using a tournament style competition
Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "Challenging first year marketing students using a tournament style competition." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, Florida.Poster
Compassion without action: examining the young consumers consumption and attitude to sustainable consumption
Hume, Margee. 2010. "Compassion without action: examining the young consumers consumption and attitude to sustainable consumption." Journal of World Business. 45 (4), pp. 385-394. https://doi.org/10.1016/j.jwb.2009.08.007Article
Consumer image effects in international marketing of a service
Zhou, Peng and Lawley, Meredith. 2003. "Consumer image effects in international marketing of a service." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia Coral Gables, U.S. .Paper