'Bring back our girls': Social celebrity, digital activism, and new femininity

Edited book (chapter)

Hopkins, Susan and Louw, Eric. 2020. "'Bring back our girls': Social celebrity, digital activism, and new femininity." Farrell, Nathan (ed.) The Political Economy of Celebrity Activism. Abingdon, United Kingdom. Routledge. pp. 66-84
Chapter Title

'Bring back our girls': Social celebrity, digital activism, and new femininity

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID3137
Book TitleThe Political Economy of Celebrity Activism
AuthorsHopkins, Susan (Author) and Louw, Eric (Author)
EditorsFarrell, Nathan
Page Range66-84
SeriesPopular Culture and World Politics
Chapter Number5
Number of Pages19
Year2020
PublisherRoutledge
Place of PublicationAbingdon, United Kingdom
ISBN9781138675681
9781315560519
Digital Object Identifier (DOI)https://doi.org/10.4324/9781315560519-5
Web Address (URL)https://www.taylorfrancis.com/books/e/9781315560519/chapters/10.4324/9781315560519-5
Abstract

This chapter explores some of the contradictions in postfeminist celebrity activism, which advocates for global gender equality through a celebrity performativity intimately linked to Westernised consumerism, economic inequality, and sexualised patriarchal culture. It focuses on feminist analysis of popular culture, which questions the contemporary ‘postfeminist phenomena’ of linking discourses of celebrity with sexualisation and empowerment. The chapter argues that the name of self-actualisation through postfeminist digital activism, female celebrities frequently privatise politics by absorbing the complex stories of distant others into their own mediated identity narratives of self-growth and ‘making a difference’. The campaign became a lesson in the limitations of celebrity digital activism, which often provides a simplistic, individualistic, and decontextualized view to complex economic, political, and historical problems. Feminist celebrity politics, in the postfeminist, mobile, and global media age, embodies a number of contemporary cultural contradictions. Celebrity appropriation of feminist discourses delivers them some claim to a commodity that is increasingly rare and valuable: authenticity.

Keywordsgender equality; postfeminism; patriarchal culture; digital activism; celebrity politics; celebrity activism
ANZSRC Field of Research 2020470299. Cultural studies not elsewhere classified
Byline AffiliationsUSQ College
University of Queensland
Institution of OriginUniversity of Southern Queensland
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