350608. Marketing theory
| Title | 350608. Marketing theory |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. 124 (11), pp. 4122-4142. https://doi.org/10.1108/BFJ-02-2021-0140Article
Marketing Public Relations and Sponsorship Marketing
Sassenberg, Anne-Marie. 2021. "Marketing Public Relations and Sponsorship Marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 360-390Textbook (chapter)
Media planning and analysis
Sassenberg, Anne-Marie. 2021. "Media planning and analysis." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Shimp, Terence A. and Andrews, J. Craig (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 159-189Textbook (chapter)
Integrated marketing communications, Asia-Pacific
Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, J. Craig. Jakovcic, Jade (ed.) 2017. Integrated marketing communications, Asia-Pacific. Melbourne, Australia. Cengage Learning Australia.Textbook
Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies
Summers, Jane and Summers, Jessica. 2017. "Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies." Journal of Marketing Management. 33 (11-12), pp. 973-1002. https://doi.org/10.1080/0267257X.2017.1311933Article
Singing! Dancing! and Service!: a great show needs service for them to come back
Hume, Margee, Sullivan-Mort, Gillian and Winzar, Hume. 2007. "Singing! Dancing! and Service!: a great show needs service for them to come back." International Conference on Government and Non-Profit Marketing: Social Change sustainability and social entrepreneurship (2007). Portugal 2007Paper
Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter
Hume, Margee, Winzar, Hume and Sullivan-Mort, Gillian. 2007. "Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007Paper
Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge
Hume, Craig and Hume, Margee. 2007. "Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007Paper
Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.Paper
Opening up the profession by addressing the critical shortage of skilled spatial science professionals and attracting new entrants
Simmons, Shane. 2012. "Opening up the profession by addressing the critical shortage of skilled spatial science professionals and attracting new entrants." Queensland Surveying and Spatial Conference: The Future of Surveying and Spatial Science is Open (QSSC 2012). Brisbane, Australia 13 - 14 Sep 2012 Brisbane, Australia.Paper
Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts
Hume, Margee. 2009. Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts . Koln, Germany. Lambert Academic Publishing.Other
The old, the new and the complicated: a trilogy of marketing relationships
Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418Article
Consumption
Finkelstein, Joanne and Johnson Morgan, Melissa. 2015. "Consumption." Huppatz, Kate, Matthews, Amie and Hawkins, Mary (ed.) Identity and belonging. Hasmpshire, United Kingdom. Palgrave Macmillan. pp. 168-179Edited book (chapter)
Post-structuralism
Hourigan, Daniel. 2011. "Post-structuralism." Southerton, Dale (ed.) Encyclopedia of consumer culture. Thousand Oaks, CA. United States. SAGE Publications Ltd. pp. 1132-1137Edited book (chapter)
Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts
Hume, Margee and Sullivan-Mort, Gillian. 2010. "Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts ." Bergmann, Matthaus and Faust, Timotheus (ed.) Handbook of business and finance: multinational companies, venture capital and non-profit organizations. New York, NY. United States. Nova Science Publishers. pp. 79-99Edited book (chapter)
Social media practices serving co-creation in tourism
Horvath, Zsuzsanna. 2011. "Social media practices serving co-creation in tourism." Clarke, Alan (ed.) 2nd International Tourism Conference 2010: Exploring Co-Creation. Veszprem, Hungary 16 - 18 Sep 2010 Harlow, EX. United Kingdom.Paper
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.Authored book
Examining public hospital service failure: the influence of service failure type, service expectations, and attribution on consumer response
Walton, Andrea and Hume, Margee. 2012. "Examining public hospital service failure: the influence of service failure type, service expectations, and attribution on consumer response ." Journal of Nonprofit and Public Sector Marketing. 24 (3), pp. 202-221. https://doi.org/10.1080/10495142.2012.705179Article
Advertising by professions and the Competition and Consumer Act 2010 (Cth)
Gray, Anthony. 2012. "Advertising by professions and the Competition and Consumer Act 2010 (Cth)." Australian Business Law Review. 40 (5), pp. 336-347.Article
The role of Islamic culture in service quality research
Gayatri, Gita, Hume, Margee and Sullivan Mort, Gillian. 2011. "The role of Islamic culture in service quality research." Asian Journal on Quality. 12 (1), pp. 35-53. https://doi.org/10.1108/15982681111140534Article
Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign
Walton, Andrea and Hume, Margee. 2011. "Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign." International Journal of Nonprofit and Voluntary Sector Marketing. 16 (3), pp. 215-224. https://doi.org/10.1002/nvsm.421Article
Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.Paper
Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?
Hume, Margee and Mills, Michael K.. 2011. "Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?" International Journal of Nonprofit and Voluntary Sector Marketing. 16 (3), pp. 275-289. https://doi.org/10.1002/nvsm.425Article
Making the twain meet: applying marketing principles to local government activities
Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.Paper
iwork, irest, iplay: exploring youth online behaviour
Hume, Margee and Sullivan Mort, Gillian. 2009. iwork, irest, iplay: exploring youth online behaviour. Koln, Germany. Lambert Academic Publishing.Authored book
Fun, friend, or foe: youth perceptions and definitions of online gambling
Hume, Margee and Sullivan Mort, Gillian. 2011. "Fun, friend, or foe: youth perceptions and definitions of online gambling." Social Marketing Quarterly. 17 (1), pp. 109-133. https://doi.org/10.1080/15245004.2010.546939Article
Analysis of management narrative to understand social marketing strategy: the case for 'Branding Logan City'
Russell, David, Sullivan Mort, Gillian and Hume, Margee. 2009. "Analysis of management narrative to understand social marketing strategy: the case for 'Branding Logan City'." Australasian Marketing Journal. 17 (4), pp. 232-237. https://doi.org/10.1016/j.ausmj.2009.06.007Article
Doing more with less: toward a parsimonious approach to examining brand luxury
Miller, Karen W. and Mills, Michael K.. 2010. "Doing more with less: toward a parsimonious approach to examining brand luxury." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.Paper
The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts
Hume, Margee and Sullivan Mort, Gillian. 2010. "The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts." Journal of Services Marketing. 24 (2), pp. 170-182. https://doi.org/10.1108/08876041011031136Article
Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services
Smith, Joanne R., Liu, Shuang, Liesch, Peter W., Gallois, Cindy, Yi, Ren and Daly, Stephanie. 2009. "Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services." Tojib, Dewi (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Melbourne, Australia.Paper
Understanding the motivations of teenagers for sport related consumption
Kanoyangwa, Ranganai, Summers, Jane and Johnson Morgan, Melissa. 2004. "Understanding the motivations of teenagers for sport related consumption." Wiley, Jim and Thirkell, Peter (ed.) ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
The opening of Pandora's box
Tai, Aylwin and Mula, Joseph. 2003. "The opening of Pandora's box." Asian Golf Monthly.Article
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.Authored book
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.Authored book
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.Authored book
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.Authored book
Decisions, decisions, decisions: multiple pathways to choice
Shao, Wei, Lye, Ashley and Rundle-Thiele, Sharyn. 2008. "Decisions, decisions, decisions: multiple pathways to choice." International Journal of Market Research. 50 (6), pp. 797-816. https://doi.org/10.2501/S1470785308200213Article
Investigating the idiosyncratic nature of brand value
Miller, Karen W.. 2007. "Investigating the idiosyncratic nature of brand value." Australasian Marketing Journal. 15 (2), pp. 81-96. https://doi.org/10.1016/S1441-3582(07)70045-9Article
Junk international: the symbolic drug trade
Musgrove, Brian. 2007. "Junk international: the symbolic drug trade." Dale, Leigh and Gilbert, Helen (ed.) Economies of representation, 1790 - 2000: colonialism and commerce. Aldershot, Hants, England. Ashgate Publishing Limited. pp. 73-81Edited book (chapter)
Analysing brand status' impact on brand value
Miller, Karen. 2007. "Analysing brand status' impact on brand value." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper