350602. Consumer-oriented product or service development
| Title | 350602. Consumer-oriented product or service development |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Does brand influence wine purchase?
Miller, Karen W. and Chadee, Doren. 2008. "Does brand influence wine purchase?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper
Consumers' level of comfort with an advanced practice role for registered nurses in general practice: a Queensland, Australia study
Hegney, Desley, Eley, Robert, Buikstra, Elizabeth, Rees, Sharon and Patterson, Elizabeth. 2006. "Consumers' level of comfort with an advanced practice role for registered nurses in general practice: a Queensland, Australia study." Australian Journal of Primary Health. 12 (3), pp. 44-51.Article
Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model
Sit, Jason and Merrilees, Bill. 2005. "Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study
Sit, Jason and Merrilees, Bill. 2005. "Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Sporting events and the use of alcohol by university students: managing the risks
Pegg, Shane, Patterson, Ian and Axelsen, Megan. 2011. "Sporting events and the use of alcohol by university students: managing the risks." Event Management: an international journal. 15 (1), pp. 63-75. https://doi.org/10.3727/152599511X12990855575187Article
Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?
Sit, Jason, Johnson Morgan, Melissa and Ekinci, Yuksel. 2010. "Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?" Garaus, Marion, Weitzl, Wolfgang, Wolfsteiner, Elisabeth and Zimprich, Magdalena (ed.) 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights. Vienna, Austria 16 - 18 Sep 2010 Vienna, Austria.Paper
Through the lens of culture: Chinese consumers' intentions to purchase imported products
Liu, Shuang, Smith, Joanne R., Liesch, Peter W., Gallois, Cindy, Ren, Yi and Daly, Stephanie. 2011. "Through the lens of culture: Chinese consumers' intentions to purchase imported products." Journal of Cross-Cultural Psychology. 42 (7), pp. 1237-1250. https://doi.org/10.1177/0022022110383315Article
How do we keep them coming?: examining museum experiences using a services marketing paradigm
Hume, Margee. 2011. "How do we keep them coming?: examining museum experiences using a services marketing paradigm." Journal of Nonprofit and Public Sector Marketing. 23 (1), pp. 71-94. https://doi.org/10.1080/10495142.2011.548759Article
A sport celebrity image model: focusing efforts to improve outcomes
Sassenberg, Anne-Marie and Verreynne, Martie-Louise. 2010. "A sport celebrity image model: focusing efforts to improve outcomes." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.Paper
Personality and self-concept in relation to mobile phones: what does your phone say about you?
Miller, Karen W.. 2010. "Personality and self-concept in relation to mobile phones: what does your phone say about you?" Schiffman, Leon G., Bednall, David, O'Cass, Aron and Paladino, Angela (ed.) Consumer behaviour, 5th ed.. Frenchs Forest, Australia. Pearson Education Australia. pp. 596-598Edited book (chapter)
Examining fashion brand luxury DNA
Miller, Karen W. and Mills, Michael K.. 2010. "Examining fashion brand luxury DNA." 2010 Global Marketing Conference: Marketing in a Turbulent Environment. Tokyo, Japan 09 - 11 Sep 2010 Seoul, Korea .Paper
Understanding core and peripheral service quality in customer repurchase of the performing arts
Hume, Margee. 2008. "Understanding core and peripheral service quality in customer repurchase of the performing arts." Managing Service Quality. 18 (4), pp. 349-369. https://doi.org/10.1108/09604520810885608Article
Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery
Hume, Margee. 2008. "Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery ." International Journal of Arts Management. 10 (2), pp. 40-55.Article
Designing festival experiences to influence visitor perceptions: the case of a wine and food festival
Axelsen, Megan and Swan, Taryn. 2010. "Designing festival experiences to influence visitor perceptions: the case of a wine and food festival." Journal of Travel Research. 49 (4), pp. 436-450. https://doi.org/10.117/00472875509346796Article
Australian wines in China. Wine with lemonade: is the myth a reality?
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "Australian wines in China. Wine with lemonade: is the myth a reality?" Australian and New Zealand Grapegrower and Winemaker. 516, pp. 84-87.Article
Enhancing the experience: creating service opportunities using mobile phone technology in museums
Hume, Margee and Sullivan Mort, Gillian. 2008. "Enhancing the experience: creating service opportunities using mobile phone technology in museums." The London Journal of Tourism, Sport and Creative Industries. 1 (2), pp. 3-20.Article
Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective
Sit, Jason and Johnson Morgan, Melissa. 2009. "Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective." EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution. Guildford, United Kingdom 15 - 17 Jul 2009 Surrey, UK.Paper
Understanding older consumers' usage of self-service technologies: test of two models
McPhail, Janelle, Fogarty, Gerard and Walker, Rhett H.. 2003. "Understanding older consumers' usage of self-service technologies: test of two models." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Austalia.Paper
Satisfaction in performing arts: the role of value?
Hume, Margee and Sullivan Mort, Gillian. 2008. "Satisfaction in performing arts: the role of value?" European Journal of Marketing. 42 (3-4), pp. 311-326. https://doi.org/10.1108/03090560810852959Article
An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Rugby League: a game in crisis
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2005. "Rugby League: a game in crisis." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.Paper
Consumer complaint behaviour in sport consumption
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2005. "Consumer complaint behaviour in sport consumption." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.Paper
Experiential consumption behaviour in sport: a suggested methodology
Johnson Morgan, Melissa, Jocumsen, Graham and West, Kristy. 2004. "Experiential consumption behaviour in sport: a suggested methodology." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
A cross national analysis of sport consumption
Summers, Jane and Johnson Morgan, Melissa. 2004. "A cross national analysis of sport consumption." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, WV. USA.Paper
Seeing jazz: doing research
Mills, Michael K.. 2009. "Seeing jazz: doing research." International Journal of Market Research. 51 (3), pp. 383-402. https://doi.org/10.2501/S147078530920061XArticle
Building brand value: consumer assessment of value
O'Cass, Aron and Miller, Karen. 2006. "Building brand value: consumer assessment of value." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Developing positive consumer attitudes: examining attitudes towards mobile phone brands
Miller, Karen and O'Cass, Aron. 2006. "Developing positive consumer attitudes: examining attitudes towards mobile phone brands." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects
Chimhundu, Ranga and Hamlin, Robert P.. 2008. The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrucken, Germany. VDM Verlag Dr. Muller.Authored book
The relevance and irrelevance of the brand for small and medium wine enterprises
Miller, Karen and Chadee, Doren. 2008. "The relevance and irrelevance of the brand for small and medium wine enterprises." Small Enterprise Research. 16 (2), pp. 32-44.Article
An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium
Muthaly, Sita, Wee, Keng Neo Lynda and Kek, Megan. 2003. "An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium." 1st Doing Business Across Borders Conference (DBAB 2001). Newscastle, Australia 22 - 23 Nov 2001 Newcastle, Australia.Paper
Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Moon, Junyean, Chadee, Doren and Tikoo, Surinder. 2008. "Culture, product type, and price influences on consumer purchase intention to buy personalized products online." Journal of Business Research. 61 (1), pp. 31-39. https://doi.org/10.1016/j.jbusres.206.05.012Article
A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses
Ng, Eric. 2008. "A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper
Developing a presence in a mainstream market with a product perceived as offbeat
Miller, Karen, Brown, Les and Chadee, Doren. 2008. "Developing a presence in a mainstream market with a product perceived as offbeat." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper
Investigating the idiosyncratic nature of brand value
Miller, Karen W.. 2007. "Investigating the idiosyncratic nature of brand value." Australasian Marketing Journal. 15 (2), pp. 81-96. https://doi.org/10.1016/S1441-3582(07)70045-9Article
Drive tourists: who are they, what do they do and how do we attract them?
Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.Article
A study of council community directories and their use for information about local health services
Eley, Robert, Hossain, Delwar and Khatri, Yunus. 2007. A study of council community directories and their use for information about local health services. Toowoomba, Australia. University of Southern Queensland.Project report
Analysing brand status' impact on brand value
Miller, Karen. 2007. "Analysing brand status' impact on brand value." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Examining the role brand fit plays in generation Y's propensity to purchase
Miller, Karen. 2007. "Examining the role brand fit plays in generation Y's propensity to purchase." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
An agenda to construct an improved understanding of Australian organic consumers
Adamsen, Jannie Mia, Lyons, Kristen, Winzar, Hume and Rundle-Thiele, Sharyn. 2007. "An agenda to construct an improved understanding of Australian organic consumers." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Exploring the barriers to bequests in wills to Australian universities
McGill, Phyllis, Lye, Ashley and Rundle-Thiele, Sharyn. 2007. "Exploring the barriers to bequests in wills to Australian universities." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper