350605. Marketing management (incl. strategy and customer relations)
| Title | 350605. Marketing management (incl. strategy and customer relations) |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Using social marketing initiatives to address disconnection in the Lockyer Valley Region
Miller, Karen and Pedersen, Cec. 2012. "Using social marketing initiatives to address disconnection in the Lockyer Valley Region." 2012 International Social Marketing Conference. Brisbane, Australia 27 - 29 Jun 2012 Nathan, Brisbane, Australia.Paper
Starting small and going global: lessons that brand storytelling can teach SMEs.
Miller, Karen. 2012. "Starting small and going global: lessons that brand storytelling can teach SMEs." 4th Global Conference on SME, Entrepreneurship and Service Innovation. Gold Coast, Australia 12 - 13 Jul 2012 Brisbane, Australia.Paper
Community engagement and building connectivity in the Lockyer Valley region
Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
An empirical study on the success factors of supplier-distributor relationships
Ng, Eric. 2012. "An empirical study on the success factors of supplier-distributor relationships." Contemporary Management Research: an international journal. 8 (2), pp. 161-180.Article
Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor
Mills, Michael K. and Quinn, Andrea J.. 2012. "Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor." International Journal of Organisational Behaviour. 17 (3), pp. 4-7.Article
Marketing manufacturer and retailer house brands: A study of shelf space in two product categories
Chimhundu, Ranga. 2012. "Marketing manufacturer and retailer house brands: A study of shelf space in two product categories." International Journal of Marketing Studies. 4 (6), pp. 35-43. https://doi.org/10.5539/ijms.v4n6p35Article
Influence of promotional strategies on banks performance
Aliata, Victor Lusala, Odondo, Alphonce J., Aila, Fredrick Onyango, Ojera, Patrick B., Abong’o, Beatrice E. and Odera, Odhiambo. 2012. "Influence of promotional strategies on banks performance." International Journal of Business, Humanities and Technology. 2 (5), pp. 169-178.Article
At odds: examining the impact of on-line gambling on youth wellbeing
Hume, Margee and Sullivan Mort, Gillian. 2011. At odds: examining the impact of on-line gambling on youth wellbeing. Saarbrucken, Germany. Lambert Academic Publishing.Authored book
Development and validation of a regional university's model for community and industry engagement
Gibbings, Peter D. and Bullen, Frank. 2011. "Development and validation of a regional university's model for community and industry engagement." Al-Abdeli, Yasir M. and Lindsay, Euan (ed.) 22nd Annual Conference of the Australasian Association for Engineering Education (AAEE 2011). Fremantle, Australia 05 - 07 Dec 2011 Canberra, Australia.Paper
The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers
Smith, Joanne R., Liu, Shuang, Liesch, Peter, Callois, Cindy, Yi, Ren and Daly, Stephanie. 2010. "The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers." Australasian Marketing Journal. 18 (4), pp. 206-213. https://doi.org/10.1016/j.ausmj.2010.07.001Article
University of Southern Queensland (case study 3)
Layton, Allan and Clarke, John. 2011. "University of Southern Queensland (case study 3)." Stella, Anthony and Bhushan, Sudhanshu (ed.) Quality assurance of transnational higher education: the experiences of Australia and India. Delhi, India. Australian Universities Quality Agency / National University of Educational Planning and Administration. pp. 145-155Edited book (chapter)
The fifth C-B dynamic: invoking reaction
Crowther, Frank, Conway, Joan and Petersen, Shauna. 2011. "The fifth C-B dynamic: invoking reaction." Crowther, Frank (ed.) From school improvement to sustained capacity: the parallel leadership pathway. Thousand Oaks, CA. United States. Corwin (Sage). pp. 113-136Edited book (chapter)
Explaining the experiential consumption of special event entertainment in shopping Centres
Sit, Jason. 2010. Explaining the experiential consumption of special event entertainment in shopping Centres. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
The role of shared mental models of strategic thinking in the development of organisational strategy
Malan, Renee. 2010. The role of shared mental models of strategic thinking in the development of organisational strategy. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Marketing strategy and organisational strategy: a study of regional private hospitals
Gurney, Tiana. 2009. Marketing strategy and organisational strategy: a study of regional private hospitals. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Zimbabwean exporters: differences between high and low performers
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Zimbabwean exporters: differences between high and low performers." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.Paper
Adaptation of export marketing strategy in Zimbabwean export firms
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Adaptation of export marketing strategy in Zimbabwean export firms." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.Paper
Identifying and minimising preventable delay within the operating theatre management process: an adapted lean thinking approach
Gong, Xiao Yan. 2009. Identifying and minimising preventable delay within the operating theatre management process: an adapted lean thinking approach. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)
Gurney, Tiana. 2007. "Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)." ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007Poster
Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals
Hopper, Tiana. 2007. "Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007Paper
Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services
Mills, Michael K.. 2007. "Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services." Chapman, Ross (ed.) 21st Australian and New Zealand Academy of Management Conference (ANZAM 2007). Sydney, Australia 04 - 07 Dec 2007 Australia.Paper
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model
Sit, Jason and Merrilees, Bill. 2005. "Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Strategic market management
Aaker, David A. and Mills, Michael. 2005. Strategic market management. Milton, Australia. John Wiley & Sons.Authored book
Sustainable supplier-distributor relationships: insights from Australian agribusinesses
Ng, Eric. 2011. "Sustainable supplier-distributor relationships: insights from Australian agribusinesses." Fang, Wenchang (ed.) 2011 International Conference on Marketing Studies (ICMS 2011). Kuala Lumpur, Malaysia 10 - 11 Sep 2011 Taipei County, Taiwan.Paper
Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?
Sit, Jason, Johnson Morgan, Melissa and Ekinci, Yuksel. 2010. "Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?" Garaus, Marion, Weitzl, Wolfgang, Wolfsteiner, Elisabeth and Zimprich, Magdalena (ed.) 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights. Vienna, Austria 16 - 18 Sep 2010 Vienna, Austria.Paper
Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium
Chimhundu, Ranga. 2011. "Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58Article
An empirical investigation on the use of information sources for promoting healthy eating
Ng, Eric and Hastings, Kathy. 2011. "An empirical investigation on the use of information sources for promoting healthy eating." Contemporary Management Research: an international journal. 7 (1), pp. 45-66.Article
Australian consumers' attitudes about sports sponsorship during an economic downturn
Fullerton, Sam, Neale, Larry and Johnson Morgan, Melissa. 2010. "Australian consumers' attitudes about sports sponsorship during an economic downturn." Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.Paper
Factors that distinguish proactive versus reactive exporters: decisions by export firms in a developing country
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2011. "Factors that distinguish proactive versus reactive exporters: decisions by export firms in a developing country." Journal of Global Marketing. 24 (1), pp. 69-84. https://doi.org/10.1080/08911762.2011.545722Article
Enhancing long-term grapegrower/winery relationships in the Australian wine industry
Somogyi, Simon, Gyau, Amos, Li, Elton and Bruwer, Johan. 2010. "Enhancing long-term grapegrower/winery relationships in the Australian wine industry." International Journal of Wine Business Research. 22 (1), pp. 27-41. https://doi.org/10.1108/17511061011035189Article
Exploring repurchase intention in a performing arts context: who comes? And why do they come back?
Hume, Margee, Winzar, Hume and Sullivan Mort, Gillian. 2007. "Exploring repurchase intention in a performing arts context: who comes? And why do they come back? " International Journal of Nonprofit and Voluntary Sector Marketing. 12 (2), pp. 135-148. https://doi.org/10.1002/nvsm.284Article
How do we keep them coming?: examining museum experiences using a services marketing paradigm
Hume, Margee. 2011. "How do we keep them coming?: examining museum experiences using a services marketing paradigm." Journal of Nonprofit and Public Sector Marketing. 23 (1), pp. 71-94. https://doi.org/10.1080/10495142.2011.548759Article
Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2011. "Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications." British Food Journal. 113 (3), pp. 391-403. https://doi.org/10.1108/00070701111116455Article
A sport celebrity image model: focusing efforts to improve outcomes
Sassenberg, Anne-Marie and Verreynne, Martie-Louise. 2010. "A sport celebrity image model: focusing efforts to improve outcomes." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.Paper
The impact of price satisfaction on supplier commitment in the Australian wine supply chain
Somogyi, Simon and Gyau, Amos. 2010. "The impact of price satisfaction on supplier commitment in the Australian wine supply chain." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Australia.Paper
Examining fashion brand luxury DNA
Miller, Karen W. and Mills, Michael K.. 2010. "Examining fashion brand luxury DNA." 2010 Global Marketing Conference: Marketing in a Turbulent Environment. Tokyo, Japan 09 - 11 Sep 2010 Seoul, Korea .Paper
The role of sponsor brand loyalty in sponsorship arrangements: FMCG context
Woodside, Frances M. and Summers, Jane. 2010. "The role of sponsor brand loyalty in sponsorship arrangements: FMCG context." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Canterbury, New Zealand.Paper
Improving marketing intelligence through learning systems and knowledge communities in Not-for-Profit workplaces
Murray, Peter and Carter, Leanne. 2005. "Improving marketing intelligence through learning systems and knowledge communities in Not-for-Profit workplaces." Journal of Workplace Learning: employee counselling today. 17 (7), pp. 421-435. https://doi.org/10.1108/13665620510620016Article
The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts
Hume, Margee and Sullivan Mort, Gillian. 2010. "The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts." Journal of Services Marketing. 24 (2), pp. 170-182. https://doi.org/10.1108/08876041011031136Article