The fifth C-B dynamic: invoking reaction

Edited book (chapter)

Crowther, Frank, Conway, Joan and Petersen, Shauna. 2011. "The fifth C-B dynamic: invoking reaction." Crowther, Frank (ed.) From school improvement to sustained capacity: the parallel leadership pathway. Thousand Oaks, CA. United States. Corwin (Sage). pp. 113-136
Chapter Title

The fifth C-B dynamic: invoking reaction

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID1609
Book TitleFrom school improvement to sustained capacity: the parallel leadership pathway
AuthorsCrowther, Frank (Author), Conway, Joan (Author) and Petersen, Shauna (Author)
EditorsCrowther, Frank
Page Range113-136
Chapter Number6
Number of Pages24
Year2011
PublisherCorwin (Sage)
Corwin
Place of PublicationThousand Oaks, CA. United States
ISBN9781412986946
Web Address (URL)http://www.corwin.com/books/Book234560
Abstract

In previous chapters we have seen how schools seeking to improve the quality of their outcomes must first establish that they are 'in tune' and then create significant new educational knowledge, preferably incorporating an inspiring vision and a highly meaningful schoolwide pedagogical framework. Those tasks accomplished, they can approach the challenge of classroom-based pedagogical enhancement with a sense of mutual trust, shared understanding, and collective motivation. But that is not the end of their school improvement journey. To the contrary, for sustained improvement to occur, a school must subject its educational products to intense internal and external scrutiny.

Thus, in this chapter, we examine some of the core processes associated with it. We proceed to do this through three steps: exploration of a case study from our research schools, discussion of the meaning of invoking reaction in educational literature and research, and discussion of the fifth C-B dynamic's school-based leadership implications. That done, we proceed to explore a non-educational exemplar of invoking reaction, namely the work of MSF (Medecins Sans Frontieres, or Doctors Without Borders), and provide an exercise to assist you to develop invoking reaction leadership capabilities for application in your school context.

Keywordsmarketing; community awareness; advertising; project teams
ANZSRC Field of Research 2020350799. Strategy, management and organisational behaviour not elsewhere classified
350605. Marketing management (incl. strategy and customer relations)
390403. Educational administration, management and leadership
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Byline AffiliationsLeadership Research Institute
Institution of OriginUniversity of Southern Queensland
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