Technology and fashion converge in the Apple watch

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Antonio, Amy, Tuffley, David and Martin, Neil. 2015. "Technology and fashion converge in the Apple watch." The Conversation. 11 March 2015, pp. 1-3.
Article Title

Technology and fashion converge in the Apple watch

Article CategoryBlog
AuthorsAntonio, Amy (Author), Tuffley, David (Author) and Martin, Neil (Author)
Publication TitleThe Conversation
Journal Citation11 March 2015, pp. 1-3
Number of Pages3
Year2015
Place of PublicationMelbourne, Australia
Web Address (URL)https://theconversation.com/technology-and-fashion-converge-in-the-apple-watch-38649
Abstract

Apple’s ability to mesh technology with beautiful design will be put to the test when it finally releases the much-anticipated Apple Watch. The tech giant is taking a super-advanced piece of technology and packaging it as a fashion statement. Although the iPhone-compatible wearable watch is still more than a month from its official release date, the hype is building among Apple enthusiasts and fashionistas alike as they anticipate the first product Apple has designed to be worn. On April 24 this year, the new smartwatch will find its way on to store shelves in a dazzling variety of colours and styles to trump even the options for the iPhone 6 and 6 Plus. There will
be 38 Apple Watch choices with a range of changeable faces –
including an animated Mickey Mouse face. Apple says the
watch is designed to be “highly customisable for personal
expression”, allowing the owner to make a unique statement.
The watch is all about personalisation, even more so than
previous Apple products, which have sported various colour
possibilities plus the option of engraving the iPhone, iPod and iPad, which will also be available for the watch. With six band types and 18 interchangeable colours, you can don the sport band for a gym session and switch effortlessly to the Milanese loop for a night out.

KeywordsApple watch, smartwatch
ANZSRC Field of Research 2020399999. Other education not elsewhere classified
Public Notes

This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source.

Byline AffiliationsAustralian Digital Futures Institute
Griffith University
Institution of OriginUniversity of Southern Queensland
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