The joy of privilege: elite private school online promotions and the promise of happiness

Edited book (chapter)

Drew, Christopher, Gottschall, Kristina, Wardman, Natasha and Saltmarsh, Sue. 2016. "The joy of privilege: elite private school online promotions and the promise of happiness." Koh, Aaron and Kenway, Jane (ed.) Elite schools: multiple geographies of privilege. New York, United States. Routledge. pp. 87-100
Chapter Title

The joy of privilege: elite private school online promotions and the promise of happiness

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID3137
Book TitleElite schools: multiple geographies of privilege
AuthorsDrew, Christopher (Author), Gottschall, Kristina (Author), Wardman, Natasha (Author) and Saltmarsh, Sue (Author)
EditorsKoh, Aaron and Kenway, Jane
Page Range87-100
SeriesEducation in Global Context
Chapter Number5
Number of Pages14
Year2016
PublisherRoutledge
Place of PublicationNew York, United States
ISBN9781138779419
9781315771335
Web Address (URL)https://www.routledge.com/Elite-Schools-Multiple-Geographies-of-Privilege/Koh-Kenway/p/book/9781138779402
Abstract

[Introduction]: Images of happy, successful students are ubiquitous in 'the education landscape and the
idealized childhoods it invites us to imagine' (Saltmarsh, 2011, p. 33). Through a broad range of texts, policies and everyday practices, cultural imaginaries that equate childhood with happiness as simultaneously an ideal, an entitlement and a natural state of being, furnish
normative frames of reference for which cultural understandings of childhood and studenthood emerge (Saltmarsh, 2011; Chapman & Saltmarsh, 2013; Fisher, Harris, & Jarvis, 2008; Youdell, 2006). In this paper, we consider how the promotional texts of elite private
schools in Australia draw upon and contribute to the discursive constitution of childhood happiness as a commodified feature of ideal studenthood. We argue that in elite school promotions, happiness functions alongside institutional narratives of gender, sexuality, race
and social class as a device that equates social status and privilege with idealised imaginaries of child/student subjectivities.

Keywordsprivate schools; Australia; promotion
ANZSRC Field of Research 2020390399. Education systems not elsewhere classified
390203. Sociology of education
390499. Specialist studies in education not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsTeesside University, United Kingdom
Charles Sturt University
Australian Catholic University
School of Teacher Education and Early Childhood
Institution of OriginUniversity of Southern Queensland
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