Drivers of, and Barriers to, the Adoption of Mixed Reality in the Construction Industry of Developing Countries

Article

Maqsoom, Ahsen, Zulqarnain, Muhammad, Irfan, Muhammad, Ullah, Fahim, Alqahtani, Fahad K. and Khan, Khurram Iqbal Ahmad. 2023. "Drivers of, and Barriers to, the Adoption of Mixed Reality in the Construction Industry of Developing Countries." Buildings. 13 (4). https://doi.org/10.3390/buildings13040872
Article Title

Drivers of, and Barriers to, the Adoption of Mixed Reality in the Construction Industry of Developing Countries

ERA Journal ID210216
Article CategoryArticle
AuthorsMaqsoom, Ahsen, Zulqarnain, Muhammad, Irfan, Muhammad, Ullah, Fahim, Alqahtani, Fahad K. and Khan, Khurram Iqbal Ahmad
EditorsGuerriero, A.
Journal TitleBuildings
Journal Citation13 (4)
Article Number872
Number of Pages17
Year2023
PublisherMDPI AG
Place of PublicationSwitzerland
ISSN2075-5309
Digital Object Identifier (DOI)https://doi.org/10.3390/buildings13040872
Web Address (URL)https://www.mdpi.com/2075-5309/13/4/872
Abstract

Mixed Reality (MR) that combines elements of both augmented reality (AR) and virtual reality (VR) has great potential for use in the construction industry. However, its usage in construction projects in developing countries has not been widely researched. This study aims to examine the major drivers of, and barriers to, the adoption of MR technologies (MRTs) in the construction sector of developing countries. A mixed methodology that included both qualitative and quantitative data analysis was used. The literature review revealed 37 barriers to, and 41 drivers of, MR adoption. A questionnaire was then distributed to 220 randomly selected respondents from the pertinent construction industry, representing all major stakeholders. The relative importance index (RII) was used to rank the barriers and drivers in terms of significance. The results showed that the primary barriers to MR adoption are the high cost of initial investment, public perception of the technology being immature, limited demand, and difficulty accessing relevant experts’ knowledge. The key drivers of MR adoption include improved project knowledge, reduced overall project costs, low-cost and realistic training scenarios, reduced damage and development costs, and enhanced user experience. These findings provide insights into the major barriers and drivers of MR in the construction sector of developing countries and will help pertinent companies to focus their research and development (R&D) efforts on overcoming these barriers and promote their adoption to move towards the much sought-after construction automation and digitalization.

Keywords augmented reality; construction automation; digitalization; mixed reality; virtual reality
Article Publishing Charge (APC) Amount Paid1000.0
Article Publishing Charge (APC) FundingOther
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020330201. Automation and technology in building and construction
330202. Building construction management and project planning
Byline AffiliationsCOMSATS University Islamabad, Pakistan
Capital University of Science and Technology, Pakistan
School of Surveying and Built Environment
King Saud University, Saudi Arabia
National University of Sciences and Technology, Pakistan
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Ullah, Fahim and Al-Turjman, Fadi. 2023. "A conceptual framework for blockchain smart contract adoption to manage real estate deals in smart cities." Neural Computing and Applications. 35 (7), p. 5033–5054. https://doi.org/10.1007/s00521-021-05800-6
Investigating the flood damages in Lower Indus Basin since 2000: spatiotemporal analyses of the major flood events
Atif, Salman, Umar, Muhammad and Ullah, Fahim. 2021. "Investigating the flood damages in Lower Indus Basin since 2000: spatiotemporal analyses of the major flood events." Natural Hazards. 108, pp. 2357-2383. https://doi.org/10.1007/s11069-021-04783-w
Risk management in sustainable smart cities governance: a TOE framework
Ullah, Fahim, Qayyum, Siddra, Thaheem, Muhammad Jamaluddin, Al-Turjman, Fadi and Sepasgozar, Samad M.E.. 2021. "Risk management in sustainable smart cities governance: a TOE framework." Technological Forecasting and Social Change. 167. https://doi.org/10.1016/j.techfore.2021.120743
Advertising through UAVs: Optimized path system for delivering smart real‐estate advertisement materials
Ullah, Fahim, Al-Turjman, Fadi, Qayyum, Siddra, Inam, Hina and Imran, Muhammad. 2021. "Advertising through UAVs: Optimized path system for delivering smart real‐estate advertisement materials." International Journal of Intelligent Systems. 36 (7), pp. 3429-3463. https://doi.org/10.1002/int.22422
Modelling users’ perception of the online real estate platforms in a digitally disruptive environment: an integrated KANO-SISQual approach
Ullah, Fahim, Sepasgozar, Samad M.E., Shiwrozhan, Sara and Davis, Steven. 2021. "Modelling users’ perception of the online real estate platforms in a digitally disruptive environment: an integrated KANO-SISQual approach." Telematics and Informatics. 63. https://doi.org/10.1016/j.tele.2021.101660
Application of deep learning on UAV-based aerial images for flood detection
Munawar, Hafiz Suliman, Ullah, Fahim, Qayyum, Siddra and Heravi, Amirhossein. 2021. "Application of deep learning on UAV-based aerial images for flood detection." Smart Cities. 4 (3), pp. 1220-1243. https://doi.org/10.3390/smartcities4030065
Best Value Contractor Selection in Road Construction Projects: ANP-Based Decision Support System
Hasnain, Muhammad, Thaheem, Muhammad Jamaluddin and Ullah, Fahim. 2018. "Best Value Contractor Selection in Road Construction Projects: ANP-Based Decision Support System." International Journal of Civil Engineering. 16 (6), pp. 695-714. https://doi.org/10.1007/s40999-017-0199-2
Concession period of public private partnership projects: industry–academia gap analysis
Ullah, Fahim and Thaheem, Muhammad Jamaluddin. 2018. "Concession period of public private partnership projects: industry–academia gap analysis." The International Journal of Construction Management. 18 (5), pp. 418-429. https://doi.org/10.1080/15623599.2017.1333400
A systematic review of smart real estate technology: drivers of, and barriers to, the use of digital disruptive technologies and online platforms
Ullah, Fahim, Sepasgozar, Samad M.E. and Wang, Changxin. 2018. "A systematic review of smart real estate technology: drivers of, and barriers to, the use of digital disruptive technologies and online platforms." Sustainability. 10 (9), pp. 1-44. https://doi.org/10.3390/su10093142
System dynamics model to determine concession period of PPP infrastructure projects: overarching effects of critical success factors
Ullah, Fahim, Thaheem, Muhammad Jamaluddin, Sepasgozar, Samad M. E. and Forcada, Nuria. 2018. "System dynamics model to determine concession period of PPP infrastructure projects: overarching effects of critical success factors." Journal of Legal Affairs and Dispute Resolution in Engineering and Construction. 10 (4). https://doi.org/10.1061/(ASCE)LA.1943-4170.0000280
The performance gap in energy-efficient office buildings: how the occupants can help?
Ali, Qadeer, Thaheem, Muhammad Jamaluddin, Ullah, Fahim and Sepasgozar, Samad M. E.. 2020. "The performance gap in energy-efficient office buildings: how the occupants can help?" Energies. 13 (6). https://doi.org/10.3390/en13061480
Key factors influencing purchase or rent decisions in smart real estate investments: a system dynamics approach using online forum thread data
Ullah, Fahim and Sepasgozar, Samad M. E.. 2020. "Key factors influencing purchase or rent decisions in smart real estate investments: a system dynamics approach using online forum thread data." Sustainability. 12 (11), pp. 1-36. https://doi.org/10.3390/su12114382
Smart digital marketing capabilities for sustainable property development: a case of Malaysia
Low, Sheen, Ullah, Fahim, Shiwrozhan, Sara, Sepasgozar, Samad M. E. and Lee, Chyi Lin. 2020. "Smart digital marketing capabilities for sustainable property development: a case of Malaysia." Sustainability. 12 (13), pp. 1-40. https://doi.org/10.3390/su12135402
Contingency release during project execution: the contractor’s decision-making dilemma
Ayub, Bilal, Thaheem, Muhammad Jamaluddin and Ullah, Fahim. 2019. "Contingency release during project execution: the contractor’s decision-making dilemma." Project Management Journal. 50 (6), pp. 734-748. https://doi.org/10.1177/8756972819848250
Six Sigma in construction: a review of critical success factors
Qayyum Siddiqui, Siddra, Ullah, Fahim, Thaheem, Muhammad Jamaluddin and Gabriel, Hamza Farooq. 2016. "Six Sigma in construction: a review of critical success factors." International Journal of Lean Six Sigma. 7 (2), pp. 171-186. https://doi.org/10.1108/ijlss-11-2015-0045
Labor Productivity Assessment Using Activity Analysis on Semi High-Rise Building Projects in Pakistan
Sheikh, Noaman Akbar, Ullah, Fahim, Ayub, Bilal and Thaheem, Muhammad Jamaluddin. 2017. "Labor Productivity Assessment Using Activity Analysis on Semi High-Rise Building Projects in Pakistan." Engineering Journal. 21 (4), pp. 273-286. https://doi.org/10.4186/ej.2017.21.4.273
Influence of Six Sigma on project success in construction industry of Pakistan
Ullah, Fahim, Thaheem, Muhammad Jamaluddin, Qayyum Siddiqui, Siddra and Khurshid, Muhammad Bilal. 2017. "Influence of Six Sigma on project success in construction industry of Pakistan." The TQM Journal. 29 (2), pp. 276-309. https://doi.org/10.1108/TQM-11-2015-0136
Examining the impact of students’ attendance, sketching, visualization, and tutors experience on students’ performance: a case of building structures course in construction management
Ullah, Fahim, Sepasgozar, Samad, Tahmasebinia, Faham, Sepasgozar, Saleh Mohammad Ebrahimzadeh and Davis, Steven. 2020. "Examining the impact of students’ attendance, sketching, visualization, and tutors experience on students’ performance: a case of building structures course in construction management." Construction Economics and Building. 20 (3), pp. 78-102. https://doi.org/10.5130/AJCEB.v20i3.7056
Competitiveness in the construction industry: A contractor’s perspective on barriers to improving the construction industry performance
Azeem, Moazzam, Ullah, Fahim, Thaheem, Muhammad J. and Qayyum, Siddra. 2020. "Competitiveness in the construction industry: A contractor’s perspective on barriers to improving the construction industry performance." Journal of Construction Engineering, Management & Innovation. 3 (3), pp. 193-219. https://doi.org/10.31462/jcemi.2020.03193219
Empirical evidence of extension of time in construction projects
Shabbar, Haroon, Ullah, Fahim, Ayub, Bilal, Thaheem, Muhammad Jamaluddin and Gabriel, Hamza Farooq. 2017. "Empirical evidence of extension of time in construction projects." Journal of Legal Affairs and Dispute Resolution in Engineering and Construction. 9 (3). https://doi.org/10.1061/(ASCE)LA.1943-4170.0000217
It's all about perceptions: A DEMATEL approach to exploring user perceptions of real estate online platforms
Ullah, Fahim, Sepasgozar, Samad M. E., Thaheem, Muhammad Jamaluddin, Wang, Changxin Cynthia and Imran, Muhammad. 2021. "It's all about perceptions: A DEMATEL approach to exploring user perceptions of real estate online platforms." Ain Shams Engineering Journal. 12 (4), pp. 4297-4317. https://doi.org/10.1016/j.asej.2021.04.023
Addressing disasters in smart cities through UAVs path planning and 5G communications: A systematic review
Qadir, Zakria, Ullah, Fahim, Munawar, Hafiz Suliman and Al-Turjman, Fadi. 2021. "Addressing disasters in smart cities through UAVs path planning and 5G communications: A systematic review." Computer Communications. 168, pp. 114-135. https://doi.org/10.1016/j.comcom.2021.01.003
Managing smart cities through six sigma DMADICV method: A review-based conceptual framework
Qayyum, Siddra, Ullah, Fahim, Al-Turjman, Fadi and Mojtahedi, Mohammad. 2021. "Managing smart cities through six sigma DMADICV method: A review-based conceptual framework." Sustainable Cities and Society. 72, pp. 1-19. https://doi.org/10.1016/j.scs.2021.103022
A review of public-private partnership: critical factors of concession period
Ullah, Fahim, Ayub, Bilal, Qayyum, Siddra and Thaheem, Muhammad Jamaluddin. 2016. "A review of public-private partnership: critical factors of concession period." Journal of Financial Management of Property and Construction. 21 (3), pp. 269-300. https://doi.org/10.1108/JFMPC-02-2016-0011
Advanced design of permanent raised bed machinery in Pakistan
Hussain, Zahid, Irfan, Muhammad and Akbar, Ghani. 2011. "Advanced design of permanent raised bed machinery in Pakistan." WCCA 2011: Resilient Food Systems for a Changing World . Brisbane, Australia 26 - 29 Sep 2011 Canberra, Australia.