Investigation of the users' interaction with online real estate platforms in Australia
Conference or Workshop item
Paper/Presentation Title | Investigation of the users' interaction with online real estate platforms in Australia |
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Authors | Ullah, F., Shinetogtokh, T., Sepasgozar, S. and Ali, T. |
Journal or Proceedings Title | 2nd International Conference on Sustainable Development in Civil Engineering (ICSDC 2019), Jamshoro Pakistan |
Year | 2019 |
Place of Publication | Karachi Pakistan |
Digital Object Identifier (DOI) | https://doi.org/10.26190/unsworks/27491 |
Web Address (URL) of Paper | https://unsworks.unsw.edu.au/entities/publication/924eee12-5db6-4d9e-b573-ebff157f74a9 |
Conference/Event | 2nd International Conference on Sustainable Development in Civil Engineering (ICSDC 2019), Jamshoro Pakistan |
Event Details | 2nd International Conference on Sustainable Development in Civil Engineering (ICSDC 2019), Jamshoro Pakistan |
Abstract | Online Platforms (OP) are increasingly being used for e-business in different sectors. With the advances in the internet-based business, OPs are increasingly being used for increasing global outreach and attracting more users in different industries. Real Estate industry, following the global trends, has developed multiple OPs that are currently being used for property-related business and purchase decisions. Although increasing used in the industry, Real Estate Online Platforms (REOPs) have never been investigated from theuser’sperspective to document their experience of online property information search. The current study explores the REOP based information from the users’ perspective in Sydney Australia. Based on 108 responses collected on a20 questions survey, three hypotheses pertinent to REOPs are formulated and investigated. The results show that most of the users are aware of REOPs and are using it easily. Further, the OP design and context is giving a good impression to the users. However, when it comes to decision making based on the OPs, the users are not necessarily making better decisions. This is giving rise to post-purchase regrets among the real estate users. This anomaly is linked to a lack of information provided on the REOPs such as the property photos, neighborhood insights, and real estate agencies’ delayed response. The results are expected to lay the foundation for OP based technology acceptance in Real Estate. |
Keywords | Real Estate Online Platforms (REOPs); Property Information; Online Platforms Acceptance; Technology Acceptance Model (TAM); User’s Perception; Real Estate Management |
Article Publishing Charge (APC) Funding | Other |
ANZSRC Field of Research 2020 | 330201. Automation and technology in building and construction |
https://research.usq.edu.au/item/zz1wy/investigation-of-the-users-interaction-with-online-real-estate-platforms-in-australia
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