350605. Marketing management (incl. strategy and customer relations)


Title350605. Marketing management (incl. strategy and customer relations)
Parent3506. Marketing

Latest research outputs

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The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach
Levin, Elizabeth, Thaichon, Park, Quach, Sara and Lobo, Antonio. 2018. "The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach ." Australasian Marketing Journal. 26 (1), pp. 31-40. https://doi.org/10.1016/j.ausmj.2017.10.002

Article

Hybrid sales structures in the age of e-commerce
Thaichon, Park, Surachartkumtonkun, Jiraporn, Quach, Sara, Weaven, Scott and Palmatier, Robert W.. 2018. "Hybrid sales structures in the age of e-commerce." Journal of Personal Selling and Sales Management. 38 (3), pp. 277-302. https://doi.org/10.1080/08853134.2018.1441718

Article

Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market
Quach, Sara and Thaichon, Park. 2018. "Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market ." Marketing Intelligence and Planning. 36 (2), pp. 245-259. https://doi.org/10.1108/MIP-04-2017-0069

Article

From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment
Quach, Sara and Thaichon, Park. 2017. "From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment." Journal of Business Research. 81, pp. 163-172. https://doi.org/10.1016/j.jbusres.2017.06.015

Article

Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations
Mills, Michael K.. 2012. "Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.

Paper

Aesthetic labor and visible diversity: The role in retailing service encounters
Quach, Sara, Jebarajakirthy, Charles and Thaichon, Park. 2017. "Aesthetic labor and visible diversity: The role in retailing service encounters." Journal of Retailing and Consumer Services. 38, pp. 34-43. https://doi.org/10.1016/j.jretconser.2017.05.004

Article

Differences between high and low performing exporting firms in a developing country
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2011. "Differences between high and low performing exporting firms in a developing country." Zou, Shaoming and Fu, Huifen (ed.) International marketing: emerging markets. Emerald. pp. 207-228

Edited book (chapter)

Emotion and advertising effectiveness: A novel facial expression analysis approach
Hamelin, Nicolas, El Moujahid, Othmane and Thaichon, Park. 2017. "Emotion and advertising effectiveness: A novel facial expression analysis approach." Journal of Retailing and Consumer Services. 36, pp. 103-111. https://doi.org/10.1016/j.jretconser.2017.01.001

Article

Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions
Chimhundu, Ranga. 2016. "Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions." Journal of Brand Management. 23 (5), pp. 24-40. https://doi.org/10.1057/s41262-016-0003-7

Article

Consumer socialization process: The role of age in children's online shopping behavior
Thaichon, Park. 2017. "Consumer socialization process: The role of age in children's online shopping behavior." Journal of Retailing and Consumer Services. 34, pp. 38-47. https://doi.org/10.1016/j.jretconser.2016.09.007

Article

An analysis of product-place co-branding: the case of Ceylon Tea
Ranasinghe, Wasanee Tharanga, Thaichon, Park and Ranasinghe, Malanee. 2017. "An analysis of product-place co-branding: the case of Ceylon Tea." Asia Pacific Journal of Marketing and Logistics. 29 (1), pp. 200-214. https://doi.org/10.1108/APJML-10-2015-0156

Article

Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park and Quach, Sara. 2016. "Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms." Journal of Retailing and Consumer Services. 33, pp. 82-91. https://doi.org/10.1016/j.jretconser.2016.08.003

Article

Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas and Thaichon, Park. 2016. "Consumer motives and impact of western media on the Moroccan luxury buyer ." Journal of Retailing and Consumer Services. 32, pp. 164-170. https://doi.org/10.1016/j.jretconser.2016.06.010

Article

Segmenting consumers of tomato in Nepal: implications for value chain development
Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing. 2012. "Segmenting consumers of tomato in Nepal: implications for value chain development." 22nd Annual IFAMA World Forum and Symposium . Shanghai, China 11 - 12 Jun 2012 College Station, TX, United States.

Paper

Relationship management in a value chain involving 'bottom of the pyramid' participants: a case study from Nepal
Adhikari, R. P., Collins, R. and Sun, X.. 2013. "Relationship management in a value chain involving 'bottom of the pyramid' participants: a case study from Nepal." Acta Horticulturae. 1006, pp. 41-48. https://doi.org/10.17660/ActaHortic.2013.1006.3

Article

Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship
Collins, Ray, Sun, Ximing and Li, Chong Guang. 2012. "Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship." Asia Pacific Business Review. 18 (3), pp. 391-405. https://doi.org/10.1080/13602381.2011.624359

Article

Segmenting consumers to inform agrifood value chain development in Nepal
Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing. 2012. "Segmenting consumers to inform agrifood value chain development in Nepal ." International Food and Agribusiness Management Review. 15 (4), pp. 93-114.

Article

Assessment of the Shikarpur Pickle Value Chain
Khooharo, Aijaz Ali, Sun, Tim and Suthar, Velo. 2014. "Assessment of the Shikarpur Pickle Value Chain." European Academic Research. 2 (6), pp. 7714-7731.

Article

Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2015. "Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers." 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research. Brisbane, Australia 20 Nov 2015 Brisbane, Australia.

Paper

Corporate Social Responsibility (CSR) in banking: what we know, what we don't know, and what we should know
McDonald, Lynette M.. 2015. "Corporate Social Responsibility (CSR) in banking: what we know, what we don't know, and what we should know." Harrison, Tina and Estalami, Hooman (ed.) The Routledge companion to financial services marketing. New York, United States. Routledge. pp. 485-505

Edited book (chapter)

The effects of service quality on internet service provider customers' behaviour A mixed methods study
Quach, Thu Nguyen, Jebarajakirthy, Charles and Thaichon, Park. 2016. "The effects of service quality on internet service provider customers' behaviour A mixed methods study." Asia Pacific Journal of Marketing and Logistics. 28 (3), pp. 435-463. https://doi.org/10.1108/APJML-03-2015-0039

Article

Category captain arrangements in grocery retail marketing
Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124

Article

Compulsory marketing schemes and Section 92 of the Australian Constitution
Gray, Anthony. 2014. "Compulsory marketing schemes and Section 92 of the Australian Constitution." University of Tasmania Law Review. 33 (2), pp. 317-344.

Article

Manufacturer and retailer brands: is strategic coexistence the norm?
Chimhundu, Ranga, McNeill, Lisa S. and Hamlin, Robert P.. 2015. "Manufacturer and retailer brands: is strategic coexistence the norm?" Australasian Marketing Journal. 23 (1), pp. 49-60. https://doi.org/10.1016/j.ausmj.2014.11.004

Article

A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.

Paper

Establishing an influence model of green consumption behavior at night market: an exploratory study in Taiwan
Lien, Ching-Yu and Ng, Eric. 2014. "Establishing an influence model of green consumption behavior at night market: an exploratory study in Taiwan." Wang, Chih-Chien (ed.) International Conference on Marketing Studies (ICMS 2014). Taipei, Taiwan 18 - 20 Jun 2014 Taipei, Taiwan.

Paper

Marketing strategy for eco-apparel
Neupane, Saugat. 2015. Marketing strategy for eco-apparel. Masters Thesis Master of Business (Research). University of Southern Queensland.

Masters Thesis

The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad
Dahwa, Masimba Phillip, Al-Hakim, Latif and Ng, Eric. 2013. "The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad." Journal of Relationship Marketing. 12 (4), pp. 280-300. https://doi.org/10.1080/15332667.2013.846768

Article

Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.

Article

Grower communication: a winery imperative
Somogyi, Simon. 2008. "Grower communication: a winery imperative." Australian & New Zealand Grapegrower & Winemaker.

Article

The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs
Ross, Pauline and Styger, Lee. 2013. "The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs." Davidsson, Per (ed.) 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013). Brisbane, Australia 06 - 08 Feb 2013 Brisbane, Australia.

Paper

Strategies to improve retention of postgraduate business students in distance education courses: an Australian case
Carroll, David, Ng, Eric and Birch, Dawn. 2013. "Strategies to improve retention of postgraduate business students in distance education courses: an Australian case." Turkish Online Journal of Distance Education. 14 (1), pp. 140-153.

Article

How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214

Article

A simplified scale for assessing current impact of climate change in the Pacific region
Macfarlane, M.. 2012. "A simplified scale for assessing current impact of climate change in the Pacific region." Climate Adaptation in Action 2012: Sharing Knowledge to Adapt (NCCARF 2012). Melbourne, Australia 26 - 28 Jun 2012 Brisbane, Australia.

Poster

Conceptualising a framework for sustainable decision making for sport funding in regional government
Johnson Morgan, Melissa and Summers, Jane. 2012. "Conceptualising a framework for sustainable decision making for sport funding in regional government." 10th Annual Sports Marketing Association Conference: Celebrating a Decade of Magic (SMA 2012). Orlando, FL. United States 24 - 27 Oct 2012 Morgantown, WV. United States.

Paper

The effect of inter-organization trust and dependency on e-procurement adoption: A case of Malaysian manufacturers
Al-Hakim, Latif, Nik Abdullah, Nik Ab Halim and Ng, Eric. 2012. "The effect of inter-organization trust and dependency on e-procurement adoption: A case of Malaysian manufacturers." Journal of Electronic Commerce in Organizations: the international journal of electronic commerce in modern organizations. 10 (2), pp. 40-60. https://doi.org/10.4018/jeco.2012040103

Article

Using social marketing initiatives to address disconnection in the Lockyer Valley Region
Miller, Karen and Pedersen, Cec. 2012. "Using social marketing initiatives to address disconnection in the Lockyer Valley Region." 2012 International Social Marketing Conference. Brisbane, Australia 27 - 29 Jun 2012 Nathan, Brisbane, Australia.

Paper

Starting small and going global: lessons that brand storytelling can teach SMEs.
Miller, Karen. 2012. "Starting small and going global: lessons that brand storytelling can teach SMEs." 4th Global Conference on SME, Entrepreneurship and Service Innovation. Gold Coast, Australia 12 - 13 Jul 2012 Brisbane, Australia.

Paper

Community engagement and building connectivity in the Lockyer Valley region
Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.

Paper

An empirical study on the success factors of supplier-distributor relationships
Ng, Eric. 2012. "An empirical study on the success factors of supplier-distributor relationships." Contemporary Management Research: an international journal. 8 (2), pp. 161-180.

Article