Transforming the marketing curriculum using problem-based learning: a case study

Article

Wee, Lynda Keng-Neo, Kek, Megan Yih Chyn Alexandria and Kelley, Craig A.. 2003. "Transforming the marketing curriculum using problem-based learning: a case study." Journal of Marketing Education. 25 (2), pp. 150-162. https://doi.org/10.1177/0273475303254016
Article Title

Transforming the marketing curriculum using problem-based learning: a case study

ERA Journal ID35920
Article CategoryArticle
AuthorsWee, Lynda Keng-Neo (Author), Kek, Megan Yih Chyn Alexandria (Author) and Kelley, Craig A. (Author)
Journal TitleJournal of Marketing Education
Journal Citation25 (2), pp. 150-162
Number of Pages13
Year2003
Place of PublicationThousand Oaks, CA. United States
ISSN0273-4753
1552-6550
Digital Object Identifier (DOI)https://doi.org/10.1177/0273475303254016
Abstract

This article describes the experiences of the marketing faculty at Temasek Polytechnic in Singapore in their effort to help their students develop essential entry-level skills by transforming the marketing curriculum using problem-based learning. The article describes how the faculty selected the problem-based learning approach and the challenges associated with implementing it. Evidence of the success of the new curriculum also is provided.

Keywordsproblem-based learning; marketing curriculum; teaching; outcomes
ANZSRC Field of Research 2020390303. Higher education
390103. Economics, business and management curriculum and pedagogy
390409. Learning sciences
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Byline AffiliationsTemasek Polytechnic, Singapore
California State University Sacramento, United States
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