Triumphs and trials of using problem based learning in marketing communications education: perspectives from educators and students
Paper
Paper/Presentation Title | Triumphs and trials of using problem based learning in marketing communications education: perspectives from educators and students |
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Presentation Type | Paper |
Authors | Kek, Megan (Author) and Wee, Lynda Keng-Neo (Author) |
Number of Pages | 13 |
Year | 2000 |
Conference/Event | 9th International Advertising Association World Education Conference 2000 |
Event Details | 9th International Advertising Association World Education Conference 2000 Event Date 12 to end of 15 Oct 2000 Event Location Miami, United States |
Abstract | The key engine that drives the new marketing landscape or the E-conomy is KNOWLEDGE. The demand for knowledge may have intensified, but the suppliers of knowledge – the education institutions - are still struggling to meet This paper looks at the trials and triumphs of adopting PBL from the educators'and students' perspectives. The paper concludes with implications and issues for marketing communications educators in using PBL. The finding also supports the proposed fundamental shift to adopt PBL as a philosophy rather than an instructional tool. |
Keywords | marketing education; marketing communications; problem-based learning; student-oriented learning; knowledge economy; learning philosophy; learning tool |
ANZSRC Field of Research 2020 | 520102. Educational psychology |
390409. Learning sciences | |
390103. Economics, business and management curriculum and pedagogy | |
Public Notes | Unpublished. |
Byline Affiliations | Temasek Polytechnic, Singapore |
https://research.usq.edu.au/item/9yzw4/triumphs-and-trials-of-using-problem-based-learning-in-marketing-communications-education-perspectives-from-educators-and-students
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