3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Robotic service quality – Scale development and validation
Prentice, Catherine and Nguyen, Mai. 2021. "Robotic service quality – Scale development and validation." Journal of Retailing and Consumer Services. 62, pp. 1-17. https://doi.org/10.1016/j.jretconser.2021.102661Article
Relevant, or irrelevant, external factors in panic buying
Prentice, Catherine, Nguyen, Mai, Nandy, Purnima, Winardi, Michael Aswin, Chen, Ying, Le Monkhouse, Lien, Dominique-Ferreira, Sergio and Stantic, Bela. 2021. "Relevant, or irrelevant, external factors in panic buying." Journal of Retailing and Consumer Services. 61, pp. 1-10. https://doi.org/10.1016/j.jretconser.2021.102587Article
The spillover effect of airport service experience on destination revisit intention
Prentice, Catherine, Wang, Xuequn and Manhas, Parikshat Singh. 2021. "The spillover effect of airport service experience on destination revisit intention." Journal of Hospitality and Tourism Management. 48, pp. 119-127. https://doi.org/10.1016/j.jhtm.2021.06.001Article
Addressing Issues and Challenges in Managing Migratory Tuna Resources in the Western and Central Pacific Ocean
Zhao, Fang, Mapuru, David, Waxin, Marie-France, Prentice, Catherine and Scavarda, Annibal. 2021. "Addressing Issues and Challenges in Managing Migratory Tuna Resources in the Western and Central Pacific Ocean." International Journal of the Commons. 15 (1), pp. 119-131. https://doi.org/10.5334/ijc.1069Article
Trustworthy artificial intelligence in the sharing economy-a systematic review and meta-analysis
Chen, Ying, Prentice, Catherine, Weaven, Scott and Hsiao, Aaron. 2022. "Trustworthy artificial intelligence in the sharing economy-a systematic review and meta-analysis." 32nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2022). Brisbane, Australia 07 - 09 Feb 2022 Brisbane, Australia. https://doi.org/10.3316/informit.413702193282132Presentation
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine, Dominique-Ferreira, Sergio, Ferreira, Andreia and Wang, Xuequn (Alex). 2022. "The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels." Journal of Retailing and Consumer Services. 64, pp. 1-9. https://doi.org/10.1016/j.jretconser.2021.102788Article
Antecedents and consequences of panic buying: The case of COVID-19
Prentice, Catherine, Quach, Sara and Thaichon, Park. 2022. "Antecedents and consequences of panic buying: The case of COVID-19." International Journal of Consumer Studies. 46 (1), pp. 132-146. https://doi.org/10.1111/ijcs.12649Article
Testing the effectiveness of acquisition marketing strategies: The case of Australian land-based casinos
Tuguinay, Jovanie, Prentice, Catherine and Moyle, Brent. 2022. "Testing the effectiveness of acquisition marketing strategies: The case of Australian land-based casinos." 32nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2022). Brisbane, Australia 07 - 09 Feb 2022 Brisbane, Australia. https://doi.org/10.3316/informit.421621206066867Presentation
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A., Prentice, Catherine and Moyle, Brent. 2022. "The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos." Journal of Retailing and Consumer Services. 64, pp. 1-10. https://doi.org/10.1016/j.jretconser.2021.102830Article
The influence of norms on tourist behavioural intentions
Wasaya, Allah, Prentice, Catherine and Hsiao, Aaron. 2022. "The influence of norms on tourist behavioural intentions." Journal of Hospitality and Tourism Management. 50, pp. 277-287. https://doi.org/10.1016/j.jhtm.2022.02.023Article
Addressing service profit chain with artificial and emotional intelligence
Wei, He and Prentice, Catherine. 2022. "Addressing service profit chain with artificial and emotional intelligence." Journal of Hospitality Marketing and Management. 31 (6), pp. 730-756. https://doi.org/10.1080/19368623.2022.2058671Article
The journey from optimism to cynicism: The mediating and moderating roles of coping and training
Zeidan, Susan and Prentice, Catherine. 2022. "The journey from optimism to cynicism: The mediating and moderating roles of coping and training." International Journal of Disaster Risk Reduction. 71, pp. 1-11. https://doi.org/10.1016/j.ijdrr.2022.102796Article
Evaluating Integrated Marketing Communications Effectiveness
Sassenberg, Anne-Marie. 2021. "Evaluating Integrated Marketing Communications Effectiveness." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 390-420Textbook (chapter)
Social media marketing
Sassenberg, Anne-Marie. 2021. "Social media marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 269-292Textbook (chapter)
Marketing Public Relations and Sponsorship Marketing
Sassenberg, Anne-Marie. 2021. "Marketing Public Relations and Sponsorship Marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 360-390Textbook (chapter)
Media planning and analysis
Sassenberg, Anne-Marie. 2021. "Media planning and analysis." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Shimp, Terence A. and Andrews, J. Craig (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 159-189Textbook (chapter)
The dark and bright side of online consumer behavior
Thaichon, Park, Cheah, Jun-Hwa and Ting, Hiram. 2022. "The dark and bright side of online consumer behavior." Journal of Consumer Behaviour: an international research review. 21 (3), pp. 445-449. https://doi.org/10.1002/cb.2041Editorial
Endurance of digital marketing with artificial intelligence
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Endurance of digital marketing with artificial intelligence." Bove, Liliana L., Bell, Simon J. and Hito, Abraham Hito (ed.) ANZMAC 2021: Something Different. Melbourne, Australia 29 Nov - 01 Dec 2021 Melbourne, Australia.Presentation
Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model
Huang, Chin-Wei, Ng, Eric, Fang, Wei-Ta and Lo, Li. 2022. "Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model." Sustainability. 14 (3), pp. 1-13. https://doi.org/10.3390/su14031639Article
Dynamic capabilities to achieve corporate sustainability: A roadmap to sustained competitive advantage
Bari, Nadeem, Chimhundu, Ranga and Chan, Ka-Ching. 2022. "Dynamic capabilities to achieve corporate sustainability: A roadmap to sustained competitive advantage." Sustainability. 14 (3), pp. 1-28. https://doi.org/10.3390/su14031531Article
Moving from multi-channel to Omni-channel retailing: Special issue introduction
Thaichon, Park, Phau, Ian and Weaven, Scott. 2022. "Moving from multi-channel to Omni-channel retailing: Special issue introduction ." Journal of Retailing and Consumer Services. 65. https://doi.org/10.1016/j.jretconser.2020.102311Editorial
Blockchain technology transforms digital marketing by growing consumer trust
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain technology transforms digital marketing by growing consumer trust." Idrees, Sheikh Mohammad and Nowostawski, Mariusz (ed.) Transformations Through Blockchain Technology: The New Digital Revolution. Cham, Switzerland. Springer. pp. 265-289Edited book (chapter)
Marketing food brands: Private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga. 2018. Marketing food brands: Private label versus manufacturer brands in the consumer goods industry. Switzerland. Palgrave Macmillan.Authored book
Relationship marketing in franchising and retailing
Thaichon, Park, Frazer, Lorelle and Weaven, Scott. 2022. "Relationship marketing in franchising and retailing." Journal of Strategic Marketing. 30 (2), pp. 113-114. https://doi.org/10.1080/0965254X.2020.1745871Editorial
An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations
Snell, Lan and White, Lesley. 2009. "An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations." Services Marketing Quarterly. 30 (3), pp. 195-211. https://doi.org/10.1080/15332960902993460Article
A Sociocognitive Approach to Service Quality and Adherence Amongst Elderly Patients: A Pilot Study
Snell, Lan and White, Lesley. 2011. "A Sociocognitive Approach to Service Quality and Adherence Amongst Elderly Patients: A Pilot Study." Health Marketing Quarterly. 28 (2), pp. 99-115. https://doi.org/10.1080/07359683.2011.545332Article
An Exploratory Study of the Role of Emotional Intelligence and Self-Efficacy on Service Quality and Adherence in a Weight Loss Setting
Snell, Lan and White, Lesley. 2011. "An Exploratory Study of the Role of Emotional Intelligence and Self-Efficacy on Service Quality and Adherence in a Weight Loss Setting." Services Marketing Quarterly. 32 (3), pp. 228-246. https://doi.org/10.1080/15332969.2011.581973Article
Achieving growth-quality of work life ambidexterity in small firms
Snell, Lan, Sok, Phyra and Danaher, Tracey S.. 2015. "Achieving growth-quality of work life ambidexterity in small firms." Journal of Service Theory and Practice. 25 (5), pp. 529-550. https://doi.org/10.1108/JSTP-04-2014-0064Article
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model
Sok, Phyra, Snell, Lan, Lee, Wai Jin (Thomas) and Sok, Keo Mony. 2017. "Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model." Journal of Service Theory and Practice. 27 (1), pp. 231-249. https://doi.org/10.1108/JSTP-01-2016-0001Article
Does transformational leadership always matter in frontline service roles?
Sok, Keo Mony, Sok, Phyra, Snell, Lan and Qiu, Pingping. 2018. "Does transformational leadership always matter in frontline service roles?" Journal of Service Theory and Practice. 28 (6), pp. 733-751. https://doi.org/10.1108/JSTP-03-2018-0053Article
The contribution of the composite of clinical process indicators as a measure of hospital performance in the management of acute coronary syndromes—insights from the CONCORDANCE registry
Aliprandi-Costa, Bernadette, Sockler, James, Kritharides, Leonard, Morgan, Lucy, Snell, Lan-Chi, Gullick, Janice, Brieger, David and Ranasinghe, Isuru. 2016. "The contribution of the composite of clinical process indicators as a measure of hospital performance in the management of acute coronary syndromes—insights from the CONCORDANCE registry." European Heart Journal Quality of Care and Clinical Outcomes. 3 (1), pp. 37-46. https://doi.org/10.1093/ehjqcco/qcw023Article
ST-Elevation Acute Myocardial Infarction in Australia—Temporal Trends in Patient Management and Outcomes 1999–2016
Aliprandi-Costa, Bernadette, Morgan, Lucy, Snell, Lan Chi, Souza, Mario D., Kritharides, Leonard, French, John, Brieger, David and Ranasinghe, Isuru. 2019. "ST-Elevation Acute Myocardial Infarction in Australia—Temporal Trends in Patient Management and Outcomes 1999–2016." Heart Lung and Circulation. 28 (7), pp. 1000-1008. https://doi.org/10.1016/j.hlc.2018.05.191Article
A socio-cognitive approach to customer adherence in health care
Snell, Lan, White, Lesley and Dagger, Tracey. 2014. "A socio-cognitive approach to customer adherence in health care." European Journal of Marketing. 48 (3-4), pp. 496-521. https://doi.org/10.1108/EJM-05-2012-0290Article
The curvilinear effect of professional faultlines on team innovation: The pivotal role of professional identity threat
Mitchell, Rebecca, Boyle, Brendan and Snell, Lanchi. 2021. "The curvilinear effect of professional faultlines on team innovation: The pivotal role of professional identity threat." Applied Psychology: an international review. 71 (1), pp. 1-16. https://doi.org/10.1111/apps.12322Article
Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review
Chin, Daniel, van der Laan, Luke and Surachartkumtonkun, Jiraporn. 2022. "Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review." Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2022.2149664Article
The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney
Rabby, Fazla. 2022. The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/yw70vPhD Thesis
Opera Participants’ Perceptions of Brand Resonance
Hall, Emma, Menzies, Jane, Zutshi, Ambika and Creed, Andrew. 2022. "Opera Participants’ Perceptions of Brand Resonance." International Journal of Consumer Studies. 46 (3), pp. 1016-1034. https://doi.org/10.1111/ijcs.12743Article
A Western franchise in Shanghai, China: a late entrant's success
Roberts, Robin E., Frazer, Lorelle and Thaichon, Park. 2022. "A Western franchise in Shanghai, China: a late entrant's success." Journal of Strategic Marketing. 30 (6), pp. 606-626. https://doi.org/10.1080/0965254X.2020.1823457Article
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari. 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising ." Journal of Retailing and Consumer Services. 64. https://doi.org/10.1016/j.jretconser.2021.102780Article
Neuroscientific Research Methods and Techniques in Consumer Research
Zhang, Yunen, Thaichon, Park and Shao, Wei. 2022. "Neuroscientific Research Methods and Techniques in Consumer Research ." Australasian Marketing Journal. 31 (3), pp. 211-227. https://doi.org/10.1177/14413582221085321Article