Quick-commerce: green initiatives on customer brand engagement
Article
Article Title | Quick-commerce: green initiatives on customer brand engagement |
---|---|
ERA Journal ID | 19787 |
Article Category | Article |
Authors | Lavuri, Rambabu, Kokatnur, Shilpa and Thaichon, Park |
Journal Title | Asia Pacific Journal of Marketing and Logistics |
Number of Pages | 16 |
Year | 2024 |
Publisher | Emerald |
ISSN | 1355-5855 |
1758-4248 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-05-2023-0396 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/APJML-05-2023-0396/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Brand attachment; Customer brand engagement; Green initiatives; Green word of mouth; Quick-commerce; Q-commerce |
Contains Sensitive Content | Does not contain sensitive content |
ANZSRC Field of Research 2020 | 350601. Consumer behaviour |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Indian Institute of Management Jammu, India |
Indian Institute of Plantation Management, India | |
University of Southern Queensland |
https://research.usq.edu.au/item/z5v46/quick-commerce-green-initiatives-on-customer-brand-engagement
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