3506. Marketing


Latest research outputs

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Loyalty layers, expectations and the role of knowledge
Quach, Sara, Thaichon, Park, Roberts, Robin E. and Weaven, Scott. 2021. "Loyalty layers, expectations and the role of knowledge ." Marketing Intelligence and Planning. 39 (3), pp. 377-393. https://doi.org/10.1108/MIP-09-2019-0489

Article

Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi, Parkinson, Joy and Thaichon, Park. 2021. "Digital content marketing as a catalyst for e-WOM in food tourism." Australasian Marketing Journal. 29 (2), pp. 142-154. https://doi.org/10.1016/j.ausmj.2020.01.001

Article

Customer participation in firm-initiated activities via social media: Understanding the role of experiential value
Quach, Sara, Shao, Wei, Ross, Mitchell and Thaichon, Park. 2021. "Customer participation in firm-initiated activities via social media: Understanding the role of experiential value ." Australasian Marketing Journal. 29 (2), pp. 132-141. https://doi.org/10.1016/j.ausmj.2020.05.006

Article

Challenging the model of industrial buying: the case of the Australian coal industry
Anderson, Matthew. 2021. Challenging the model of industrial buying: the case of the Australian coal industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q6x17

PhD Thesis

Factors influencing green energy purchase intention and behaviour: an empirical study
Ahmed, Al Sadat Ibne. 2021. Factors influencing green energy purchase intention and behaviour: an empirical study. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q6v96

PhD Thesis

Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia
Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384

Textbook (chapter)

Alcohol sponsorship and its impact on sports participants’ consumption
Kelly, Sarah, Ireland, Michael and Mangan, John. 2017. "Alcohol sponsorship and its impact on sports participants’ consumption." Sport in Society. 20 (7), pp. 848-860. https://doi.org/10.1080/17430437.2016.1221930

Article

What to expect after the honeymoon: evolutionary psychology of part-time franchising
Thaichon, Park, Weaven, Scott, Quach, Sara, Baker, Brent and Frazer, Lorelle. 2020. "What to expect after the honeymoon: evolutionary psychology of part-time franchising." Journal of Strategic Marketing. 28 (8), pp. 702-726. https://doi.org/10.1080/0965254X.2019.1570315

Article

Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa, Waller, David, Thaichon, Park, Ting, Hiram and Lim, Xin-Jean. 2020. "Price image and the sugrophobia effect on luxury retail purchase intention." Journal of Retailing and Consumer Services. 57. https://doi.org/10.1016/j.jretconser.2020.102188

Article

Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb
Thaichon, Park, Surachartkumtonkun, Jiraporn, Singhal, Anubhuti and Alabastro, Artem. 2020. "Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 30 (4), pp. 407-422. https://doi.org/10.1080/21639159.2020.1752278

Article

Special issue introduction: online relationship marketing
Thaichon, Park, Brown, James R. and Weaven, Scott. 2020. "Special issue introduction: online relationship marketing." Marketing Intelligence and Planning. 38 (6), pp. 673-675. https://doi.org/10.1108/MIP-09-2020-623

Editorial

Customer engagement and co-created value in social media
Quach, Sara, Shao, Wei, Ross, Mitchell and Thaichon, Park. 2020. "Customer engagement and co-created value in social media." Marketing Intelligence and Planning. 38 (6), pp. 730-744. https://doi.org/10.1108/MIP-04-2019-0218

Article

Online relationship marketing: evolution and theoretical insights into online relationship marketing
Thaichon, Park, Liyanaarachchi, Gajendra, Quach, Sara, Weaven, Scott and Bu, Yi. 2020. "Online relationship marketing: evolution and theoretical insights into online relationship marketing ." Marketing Intelligence and Planning. 38 (6), pp. 676-698. https://doi.org/10.1108/MIP-04-2019-0232

Article

Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions
Almrafee, Mohammad, Chimhundu, Ranga and Hassan, Rumman. 2019. "Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions." Lang, Mark (ed.) International Food Marketing Research Symposium 2019. Sippy Downs, Australia 12 - 13 Jun 2019 Tampa, United States.

Other

Toward a theory of outside-in marketing: Past, present, and future
Quach, Sara, Thaichon, Park, Lee, Ju-Yeon, Weaven, Scott and Palmatier, Robert W.. 2020. "Toward a theory of outside-in marketing: Past, present, and future ." Industrial Marketing Management. 89, pp. 107-128. https://doi.org/10.1016/j.indmarman.2019.10.016

Article

To donate or to waste it: Understanding posthumous organ donation attitude
Alassaf, Amani, Fry, Marie-Louise and Thaichon, Park. 2020. "To donate or to waste it: Understanding posthumous organ donation attitude." Australasian Marketing Journal. 28 (3), pp. 87-97. https://doi.org/10.1016/j.ausmj.2020.04.001

Article

Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru, Surachartkumtonkun, Jiraporn, Weaven, Scott and Thaichon, Park. 2020. "Examining antecedents of reconciliation following service failure and recovery ." Journal of Strategic Marketing. 28 (5), pp. 417-433. https://doi.org/10.1080/0965254X.2018.1518920

Article

Storytelling, the scale of persuasion and retention: A neuromarketing approach
Hamelin, Nicolas, Thaichon, Park, Abrahams, Christopher, Driver, Nicholas, Lipscombe, Joe and Pillai, Jayarethanam. 2020. "Storytelling, the scale of persuasion and retention: A neuromarketing approach." Journal of Retailing and Consumer Services. 55. https://doi.org/10.1016/j.jretconser.2020.102099

Article

Triadic relationship between customers, service providers and government in a highly regulated industry
Quach, Sara, Thaichon, Park and Hewege, Chandana. 2020. "Triadic relationship between customers, service providers and government in a highly regulated industry ." Journal of Retailing and Consumer Services. 55. https://doi.org/10.1016/j.jretconser.2020.102148

Article

Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success
Moudry, Dann Vit and Thaichon, Park. 2020. "Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success ." Journal of Retailing and Consumer Services. 54. https://doi.org/10.1016/j.jretconser.2020.102068

Article

Female franchisees; a lost opportunity for franchising sector growth?
Thaichon, Park, Weaven, Scott, Quach, Sara, Bodey, Kelli, Merrilees, Bill and Frazer, Lorelle. 2020. "Female franchisees; a lost opportunity for franchising sector growth?" Journal of Strategic Marketing. 28 (2), pp. 107-122. https://doi.org/10.1080/0965254X.2018.1482946

Article

Marketing organic food in Australia: a study of factors influencing consumers' purchase intention
Almrafee, Mohammad Nabeel Ibrahim. 2019. Marketing organic food in Australia: a study of factors influencing consumers' purchase intention. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/yf3f-4072

PhD Thesis

Consumer engagement with social media marketing: an empirical investigation in Australia
Deo, Kirtika. 2019. Consumer engagement with social media marketing: an empirical investigation in Australia. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland. https://doi.org/10.26192/fxdj-qk37

Doctorate other than PhD

An examination of the relationship between consumers' cultural values and their functional food perception
Neupane, Saugat. 2019. An examination of the relationship between consumers' cultural values and their functional food perception. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/6j8z-xn36

PhD Thesis

B2B purchase engagement: Examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W., Casidy, Riza and Thaichon, Park. 2020. "B2B purchase engagement: Examining the key drivers and outcomes in professional services ." Industrial Marketing Management. 85, pp. 197-208. https://doi.org/10.1016/j.indmarman.2019.11.007

Article

Gratitude in franchisor-franchisee relationships: does personality matter?
Quach, Sara, Weaven, Scott K., Thaichon, Park, Baker, Brent and Edwards, Chase Jeremiah. 2020. "Gratitude in franchisor-franchisee relationships: does personality matter?" European Journal of Marketing. 54 (1), pp. 109-144. https://doi.org/10.1108/EJM-07-2018-0458

Article

A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus
Quach, Sara, Weaven, Scott, Thaichon, Park, Grace, Debra and Frazer, Lorelle. 2020. "A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus." Journal of Business and Industrial Marketing. 35 (1), pp. 116-133. https://doi.org/10.1108/JBIM-07-2018-0210

Article

Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa, Ting, Hiram, Thaichon, Park, Fam, Kim-Shyan and Bazylewich, Martin. 2020. "Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space." Journal of Strategic Marketing. 29 (4), pp. 337-358. https://doi.org/10.1080/0965254X.2020.1733049

Article

An investigation into contemporary factors influencing parents' perceptions of private tutoring services: a case study in Vietnam
Nguyen, The Cuong. 2020. An investigation into contemporary factors influencing parents' perceptions of private tutoring services: a case study in Vietnam. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q6www

PhD Thesis

Investigating website features quality using three online techniques on the lead generation website - a case study
Al-Gburi, Hamzah Mohammed Kadhim. 2020. Investigating website features quality using three online techniques on the lead generation website - a case study. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q18g-3f53

PhD Thesis

Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost
Pham, Hiep-Hung, Lai, Sueling, Vuong, Quan-Hoang and Nguyen, The Cuong. 2018. "Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost." 11th Vietnam Economist Annual Meeting(VEAM 2018). Hanoi, Vietnam 11 - 12 Jun 2018

Paper

Consumer behaviour and disposition decisions: The why and how of smartphone disposition
Ting, Hiram, Thaichon, Park, Chuah, Francis and Tan, Sharon Rebecca. 2019. "Consumer behaviour and disposition decisions: The why and how of smartphone disposition." Journal of Retailing and Consumer Services. 51, pp. 212-220. https://doi.org/10.1016/j.jretconser.2019.06.002

Article

Using the Norm Activation Model to Predict the Pro-Environmental Behaviors of Public Servants at the Central and Local Governments in Taiwan
Fang, Wei-Ta, Chiang, Yi-Te, Ng, Eric and Lo, Jen-Chieh. 2019. "Using the Norm Activation Model to Predict the Pro-Environmental Behaviors of Public Servants at the Central and Local Governments in Taiwan." Sustainability. 11 (13), pp. 1-20. https://doi.org/10.3390/su11133712

Article

Cultural values affect functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2019. "Cultural values affect functional food perception." British Food Journal. 121 (8), pp. 1700-1714. https://doi.org/10.1108/BFJ-03-2019-0178

Article

Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Shaikh, Ayesha Latifa, Hussain, Saima and Mazhar, Waqas. 2019. "Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan." Journal of Islamic Marketing. 10 (4), pp. 1288-1307. https://doi.org/10.1108/JIMA-01-2018-0006

Article

The effects of e-commerce on franchising: Practical implications and models
Kremez, Z., Frazer, Lorelle and Thaichon, Park. 2019. "The effects of e-commerce on franchising: Practical implications and models." Australasian Marketing Journal. 27 (3), pp. 158-168. https://doi.org/10.1016/j.ausmj.2019.04.002

Article

The alcohol–sport nexus and how consumers are affected through sponsorship
Kelly, Sarah and Ireland, Michael. 2019. "The alcohol–sport nexus and how consumers are affected through sponsorship." International Journal of Sport Communication. 12, pp. 79-103. https://doi.org/10.1123/ijsc.2018-0153

Article

Locus of control: the mediation effect between emotional stability and pro-environmental behavior
Chiang, Yi-Te, Fang, Wei-Ta, Kaplan, Ulas and Ng, Eric. 2019. "Locus of control: the mediation effect between emotional stability and pro-environmental behavior." Sustainability. 11 (3), pp. 1-14. https://doi.org/10.3390/su11030820

Article

Exploring Muslims consumer perception and religiosity towards purchase behavior in context with western imported food products in Pakistan
Bukhari, Syed Faheem Hasan. 2018. Exploring Muslims consumer perception and religiosity towards purchase behavior in context with western imported food products in Pakistan. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/5f71710899a0c

PhD Thesis

Emerging from my youth - intra-cohort segmentation
Pentecost, Robin, Donoghue, Sune and Thaichon, Park. 2019. "Emerging from my youth - intra-cohort segmentation." International Journal of Retail and Distribution Management. 47 (5), pp. 571-588. https://doi.org/10.1108/IJRDM-06-2018-0113

Article