350606. Marketing research methodology
| Title | 350606. Marketing research methodology |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Explaining the experiential consumption of special event entertainment in shopping Centres
Sit, Jason. 2010. Explaining the experiential consumption of special event entertainment in shopping Centres. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear
Lorterapong, Atasit. 2005. Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear . Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland.Doctorate other than PhD
Growing your wine business: the value of market research
Chadee, Doren and Miller, Karen. 2008. "Growing your wine business: the value of market research ." 2008 Queensland Wine Business Conference. Toowoomba, Australia 29 Jul 2008Other
Hedonic customer responses to fast fashion and replicas
Miller, Karen. 2013. "Hedonic customer responses to fast fashion and replicas." Journal of Fashion Marketing and Management. 17 (2), pp. 160-174. https://doi.org/10.1108/JFMM-10-2011-0072Article
How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment
Sit, Jason, Johnson Morgan, Melissa and Woodside, Frances M.. 2008. "How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.Paper
How market research can help grow your business
Chadee, Doren and Miller, Karen. 2008. "How market research can help grow your business ." Wine Business Magazine.Article
I'm not playing anymore: developing a model of why consumers stop playing social sport
Powell, Brendan, Lawley, Meredith and Johnson Morgan, Melissa. 2008. "I'm not playing anymore: developing a model of why consumers stop playing social sport." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper
Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?
Beaumont, Narelle. 2010. "Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?" Wells, Malcolm (ed.) 20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010). Hobart, Tasmania 08 - 11 Feb 2010 Hobart, Australia.Paper
Innovative fee structures by Australian franchisors
Frazer, Lorelle and Perry, Chad. 1998. "Innovative fee structures by Australian franchisors." Small Enterprise Research. 6 (1), pp. 10 - 30.Article
Insights into public preferences for pharmaceutical funding
Whitty, Jennifer A., Rundle-Thiele, Sharyn R. and Scuffham, Paul A.. 2008. "Insights into public preferences for pharmaceutical funding." International Journal of Pharmaceutical and Healthcare Marketing. 2 (3), pp. 216-234. https://doi.org/10.1108/17506120810903980Article
Integrating web and database marketing: Australian study of direct marketing firms
Lane, Michael S. and Cavaye, Angele. 2000. "Integrating web and database marketing: Australian study of direct marketing firms." Journal of Research and Practice in Information Technology. 32 (3/4), pp. 168-184.Article
Investigating strategy use for a single choice decision
Shao, Wei, Rundle-Thiele, Sharyn and Lye, Ashley. 2008. "Investigating strategy use for a single choice decision." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, FL. United States.Paper
Investigating the idiosyncratic nature of brand value
Miller, Karen W.. 2007. "Investigating the idiosyncratic nature of brand value." Australasian Marketing Journal. 15 (2), pp. 81-96. https://doi.org/10.1016/S1441-3582(07)70045-9Article
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia
Khurram, Sana. 2023. Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia. Masters Thesis Master of Business Research. University of Southern Queensland. https://doi.org/10.26192/yyw24Masters Thesis
Learning behaviour, market orientation and firm performance
Murray, Peter A. and Miller, Karen W.. 2011. "Learning behaviour, market orientation and firm performance." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.Paper
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn, Paladino, Angela and Apostol, Sergio Antonio G. Jr.. 2008. "Lessons learned from renewable electricity marketing attempts: a case study." Business Horizons. 51 (3), pp. 181-190. https://doi.org/10.1016/j.bushor.2008.01.005Article
Local government marketing model
Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Marketing research: an integrated approach: solving business problems: the value of marketing research
Wilson, Alan, Johns, Raechel, Miller, Karen W. and Pentecost, Robin. 2010. Marketing research: an integrated approach: solving business problems: the value of marketing research. Frenchs Forest, NSW. Pearson Education Australia.Authored book
Measuring return on marketing investment in non-professional sports event organisations
Seaton, Sheilagh. 2010. Measuring return on marketing investment in non-professional sports event organisations. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland.Doctorate other than PhD
Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.Paper
On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research
Mills, Michael K.. 2008. "On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper
Organic food: observations of Chinese purchasing behaviours
Roberts, Robin and Rundle-Thiele, Sharyn R.. 2007. "Organic food: observations of Chinese purchasing behaviours." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Pedagogical motivations and barriers for developing multi-modal distance education courses
Birch, Dawn. 2006. "Pedagogical motivations and barriers for developing multi-modal distance education courses." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006 Perth, Western Australia.Paper
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.Article
Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium
Chimhundu, Ranga. 2011. "Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58Article
Process evaluation of an internet career fair
McIlveen, Peter, Gibson, Ellen, Fallon, Sharlene and Ross, Paul. 2002. "Process evaluation of an internet career fair." Australian Journal of Career Development. 11 (1), pp. 5-8. https://doi.org/10.1177/103841620201100103Article
Profiling the caravanning market: an exploratory Australian study
McClymont, Hoda, Prideaux, Bruce and McMahon, David. 2004. "Profiling the caravanning market: an exploratory Australian study." Chon, K. S. and Tan, Amy (ed.) 2nd Asia Pacific CHRIE Conference and 6th Biennial Conference on Tourism in Asia (APacCHRIE 2004): Hospitality, Tourism and Foodservice Industry in Asia: Development, Marketing andSustainability. Phuket, Thailand 27 - 29 May 2004 Hong Kong.Paper
Raising the bar: from corporate social responsibility to corporate social performance
Rundle-Thiele, Sharyn, Ball, Kim and Gillespie, Meghan. 2008. "Raising the bar: from corporate social responsibility to corporate social performance." Journal of Consumer Marketing. 25 (4), pp. 245-253. https://doi.org/10.1108/07363760810882434Article
Rethinking market orientation through learning practices
Murray, Peter A., Gray, David M., Carter, Leanne and Miller, Karen W.. 2012. "Rethinking market orientation through learning practices." International Journal of Organisational Behaviour. 17 (3), pp. 8-32.Article
Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment
Sit, Jason and Johnson Morgan, Melissa. 2008. "Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper
Seeing jazz: doing research
Mills, Michael K.. 2009. "Seeing jazz: doing research." International Journal of Market Research. 51 (3), pp. 383-402. https://doi.org/10.2501/S147078530920061XArticle
Segmentation: a tourism stakeholder view
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2009. "Segmentation: a tourism stakeholder view." Tourism Management: research, policies, practice. 30 (2), pp. 169-175. https://doi.org/10.1016/j.tourman.2008.05.010Article
Shaping destination marketing with norms and personality
Wasaya, Allah, Prentice, Catherine and Hsiao, Aaron. 2024. "Shaping destination marketing with norms and personality." Journal of Retailing and Consumer Services. 77. https://doi.org/10.1016/j.jretconser.2023.103643Article
Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?" Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.Paper
Sport consumption: exploring the duality of constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2004. "Sport consumption: exploring the duality of constructs in experiential research." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, W. Va..Paper
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.Paper
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.Paper
Talking theatre: an audience development programme for regional Queensland and the Northern Territory 2004-2006
Scollen, Rebecca, Martin, Jacqueline, Radbourne, Jennifer and Haseman, Brad. 2006. Talking theatre: an audience development programme for regional Queensland and the Northern Territory 2004-2006. Brisbane, Australia. Queensland University of Technology.Project report
Teaching marketing research: preaching what we practice
Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.Paper
Teaching strategic marketing: applying the jazz metaphor
Mills, Michael K.. 2008. "Teaching strategic marketing: applying the jazz metaphor." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper