Integrating web and database marketing: Australian study of direct marketing firms
Article
Article Title | Integrating web and database marketing: Australian study of direct marketing firms |
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ERA Journal ID | 17766 |
Article Category | Article |
Authors | Lane, Michael S. (Author) and Cavaye, Angele (Author) |
Journal Title | Journal of Research and Practice in Information Technology |
Journal Citation | 32 (3/4), pp. 168-184 |
Number of Pages | 13 |
Year | 2000 |
Place of Publication | Sydney, Australia |
ISSN | 0004-8917 |
1443-458X | |
Web Address (URL) | http://www.acs.org.au/jrpit/index.html |
Abstract | The advent of web based electronic commerce has created numerous opportunities for marketing professionals to enhance current marketing practices by integrating |
Keywords | web marketing strategies, web technologies, database marketing, Strategic alignment on the web, Personalisation, Interactivity |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
460507. Information extraction and fusion | |
Public Notes | Coypright@ 2000. The Journal's publishers ACS have granted copyright permission to republish this article for non profit as long as acknowledgment is made of JRPIT coypright notice is given and that reference is made to the publication, to its date of issue, and to the fact that reprinting priviledges were granted by permission of the Australian Computer Society. |
Byline Affiliations | Department of Information Systems |
Southern Cross University |
https://research.usq.edu.au/item/9y733/integrating-web-and-database-marketing-australian-study-of-direct-marketing-firms
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