The fit of mobile work support functionalities with pharmaceutical sales-force worker tasks

Paper

Lembach, Markus and Lane, Michael Steven. 2011. "The fit of mobile work support functionalities with pharmaceutical sales-force worker tasks." Siriluck, Rotchanakitumnuai / RS and Kaewkitipong, Laddawan / KL (ed.) 11th International Conference on Electronic Business: Borderless e-Business for the Next Decade (ICEB 2011). Bangkok, Thailand 28 Nov - 02 Dec 2011 Bangkok Thailand.
Paper/Presentation Title

The fit of mobile work support functionalities with pharmaceutical sales-force worker tasks

Presentation TypePaper
AuthorsLembach, Markus (Author) and Lane, Michael Steven (Author)
EditorsSiriluck, Rotchanakitumnuai / RS and Kaewkitipong, Laddawan / KL
Journal or Proceedings TitleProceedings of the 11th International Conference on Electronic Business
ERA Conference ID50678
Number of Pages8
Year2011
Place of PublicationBangkok Thailand
Web Address (URL) of Paperhttp://iceb2011.tbs.tu.ac.th/conference.html
Conference/Event11th International Conference on Electronic Business: Borderless e-Business for the Next Decade (ICEB 2011)
International Conference on Electronic Business
Event Details
11th International Conference on Electronic Business: Borderless e-Business for the Next Decade (ICEB 2011)
Event Date
28 Nov 2011 to end of 02 Dec 2011
Event Location
Bangkok, Thailand
Event Details
International Conference on Electronic Business
ICEB
Abstract

This paper reports on research which sought to identify and
understand why specific mobile work support functionalities
are a good fit with mobile work tasks of pharmaceutical
sales-force. The findings from the case interviews support the notion that specific mobile work support functionalities are useful and in some instances innovative in improving customer service, communication with customers and colleagues, reduce double-handling of data entries, and
facilitate the handling of administrative work during dead
times. This research also identified that mobile work support functionalities such as location-related services and mobile job scheduling and dispatching of work are not a good fit and are likely to be strongly resisted by sales-force workers.

Keywordsmobile computing technologies (MCT),innovativeness, task-technology fit, pharmaceutical sales-force work,usefulness of MCT support functionalities
ANZSRC Field of Research 2020350302. Business information management (incl. records, knowledge and intelligence)
460999. Information systems not elsewhere classified
350711. Organisational planning and management
460909. Information systems philosophy, research methods and theory
Public Notes

Blind reviewed and refereed conference paper was published and presented in ICEB 2011 conference in Bangkok Thailand. Authors retain copyright over content.

Byline AffiliationsSchool of Information Systems
Institution of OriginUniversity of Southern Queensland
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