Perception of success in a nascent wine industry
Paper
Paper/Presentation Title | Perception of success in a nascent wine industry |
---|---|
Presentation Type | Paper |
Authors | Nooriafshar, Mehryar (Author) and Vibert, Conor (Author) |
Journal or Proceedings Title | Proceedings of the Regional Development: Connectedness, Business and Learning 2012 |
Number of Pages | 7 |
Year | 2012 |
Place of Publication | Toowoomba, Australia |
ISBN | 9780987218810 |
Conference/Event | 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop |
Event Details | 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop Event Date 20 Jun 2012 Event Location Brisbane, Australia |
Abstract | This paper is based on an ongoing research project. Its main purpose is to identify the main factors which contribute to the perceptions of success in the wine industry of Nova Scotia, Canada. The data comes from 17 different case studies related to this regional industry. These case studies take the form of interviews with winemakers, winery owners and industry stakeholders. Local demand, expansion opportunities and growing conditions are amongst the main identified factors. The identified factors were used to build a heuristic model for determining an index for the success perception by the industry. In addition to working out an index, the heuristic model can also help winery managers to perform what-if analyses by altering the weightings of the factors or compare their situation with other wineries. It is envisaged that further work to enhance this model will be carried out as part of ongoing research in this area. |
Keywords | wine industry; heuristic model |
ANZSRC Field of Research 2020 | 350706. International business |
350999. Transportation, logistics and supply chains not elsewhere classified | |
300805. Oenology and viticulture | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
Acadia University, Canada | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q15qq/perception-of-success-in-a-nascent-wine-industry
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