Perception of success in a nascent wine industry

Paper

Nooriafshar, Mehryar and Vibert, Conor. 2012. "Perception of success in a nascent wine industry." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.

Paper/Presentation Title	Perception of success in a nascent wine industry
Presentation Type	Paper
Authors	Nooriafshar, Mehryar (Author) and Vibert, Conor (Author)
Journal or Proceedings Title	Proceedings of the Regional Development: Connectedness, Business and Learning 2012
Number of Pages	7
Year	2012
Place of Publication	Toowoomba, Australia
ISBN	9780987218810
Conference/Event	2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop
Event Details	2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop Event Date 20 Jun 2012 Event Location Brisbane, Australia
Abstract	This paper is based on an ongoing research project. Its main purpose is to identify the main factors which contribute to the perceptions of success in the wine industry of Nova Scotia, Canada. The data comes from 17 different case studies related to this regional industry. These case studies take the form of interviews with winemakers, winery owners and industry stakeholders. Local demand, expansion opportunities and growing conditions are amongst the main identified factors. The identified factors were used to build a heuristic model for determining an index for the success perception by the industry. In addition to working out an index, the heuristic model can also help winery managers to perform what-if analyses by altering the weightings of the factors or compare their situation with other wineries. It is envisaged that further work to enhance this model will be carried out as part of ongoing research in this area.
Keywords	wine industry; heuristic model
ANZSRC Field of Research 2020	350706. International business
	350999. Transportation, logistics and supply chains not elsewhere classified
	300805. Oenology and viticulture
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	School of Management and Marketing
	Acadia University, Canada
Institution of Origin	University of Southern Queensland

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