3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Chatbots in frontline services and customer experience: An anthropomorphism perspective
Nguyen, Mai, Ferm, Lars-Erik Casper, Quach, Sara, Pontes, Nicolas and Thaichon, Park. 2023. "Chatbots in frontline services and customer experience: An anthropomorphism perspective." Psychology and Marketing. 40 (11), pp. 2201-2225. https://doi.org/10.1002/mar.21882Article
Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics
Lavuri, Rambabu and Thaichon, Park. 2023. "Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics." Marketing Intelligence and Planning. 41 (6), pp. 722-740. https://doi.org/10.1108/MIP-03-2023-0097Article
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini, Quach, Sara, Trinh, Giang, Keivani, Somayeh Bahoush and Thaichon, Park. 2023. "Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure." Journal of Retailing and Consumer Services. 75. https://doi.org/10.1016/j.jretconser.2023.103532Article
Organisational and regulatory strategies to combat false news circulation on social media
Jayawardena, Nirma Sadamali, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek. 2023. "Organisational and regulatory strategies to combat false news circulation on social media." Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2253815Article
I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media
Ferm, Lars-Erik Casper and Thaichon, Park. 2023. "I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media." Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2253819Article
Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness.
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness." Journal of Theoretical and Applied Electronic Commerce Research. 18 (1), pp. 55-78. https://doi.org/10.3390/jtaer18010004Article
An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland
den Braber, Johannis Christiaan. 2023. An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z014vPhD Thesis
Effects of social media marketing on consumer purchase intention in the retail sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of social media marketing on consumer purchase intention in the retail sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8Article
Compound brands and multi-creation of brand associations: Evidence from airports and shopping malls
Henderson, I., Avis, M., Tsui, W. H. K., Ngo, T., & Gilbey, A.. 2023. "Compound brands and multi-creation of brand associations: Evidence from airports and shopping malls." Sustainability. 15 (2), p. 1450.Article
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia
Khurram, Sana. 2023. Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia. Masters Thesis Master of Business Research. University of Southern Queensland. https://doi.org/10.26192/yyw24Masters Thesis
Doing more with less: An integrative literature review on responsible consumption behaviour
Nangia, Priya, Bansal, Sanchita and Thaichon, Park. 2023. "Doing more with less: An integrative literature review on responsible consumption behaviour ." Journal of Consumer Behaviour: an international research review. 23 (1), pp. 141-155. https://doi.org/10.1002/cb.2163Article
A meta-analysis of customer engagement behaviour
Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara and Surachartkumtonkun, Jiraporn. 2021. "A meta-analysis of customer engagement behaviour." International Journal of Consumer Studies. 45 (4), pp. 457-477. https://doi.org/10.1111/ijcs.12609Article
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu, Kaur, Jaspreet and Thaichon, Park. 2023. "Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-06-2022-0517Article
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park. 2023. "The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning ." Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1425-1442. https://doi.org/10.1108/APJML-03-2022-0224Article
Price promotion in omnichannel retailing: how much is too much?
Quach, Sara, Barari, Mojtaba, Thaichon, Park and Moudry, Dann Vit. 2023. "Price promotion in omnichannel retailing: how much is too much? " Asia Pacific Journal of Marketing and Logistics. 35 (1), pp. 198-213. https://doi.org/10.1108/APJML-07-2021-0475Article
Relationship outcomes following a service failure: the role of agent likability
Radu, Alexandru, Quach, Sara, Thaichon, Park, Surachartkumtonkun, Jiraporn and Weaven, Scott. 2023. "Relationship outcomes following a service failure: the role of agent likability ." Asia Pacific Journal of Marketing and Logistics. 35 (2), pp. 364-379. https://doi.org/10.1108/APJML-07-2021-0510Article
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness
Shao, Wei, Zhang, Yunen, Cheng, Anni, Quach, Sara and Thaichon, Park. 2023. "Ethnicity in advertising and millennials: the role of social identity and social distinctiveness ." International Journal of Advertising. 42 (8), pp. 1377-1418. https://doi.org/10.1080/02650487.2023.2172663Article
Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding
Chau, Xuan Truong Du, Nguyen, Thanh Toan, Tran, Vinh Khiem, Quach, Sara, Thaichon, Park, Jo, Jun, Vo, Bay, Tran, Quang Dieu and Nguyen, Quoc Viet Hung. 2024. "Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding ." Australasian Marketing Journal. 32 (1), pp. 76-90. https://doi.org/10.1177/14413582221146004Article
What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav and Thaichon, Park. 2023. "What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives." Asia Pacific Journal of Marketing and Logistics. 35 (3), pp. 687-725. https://doi.org/10.1108/APJML-10-2021-0777Article
The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour
Worthington, Samantha L. 2023. The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/wq878PhD Thesis
Factors contributing towards the intention to purchase green energy
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. 124 (11), pp. 4122-4142. https://doi.org/10.1108/BFJ-02-2021-0140Article
The Influence of Web Design on Customer Engagement with an Online Travel Agency
Dominique-Ferreira, Sergio, Viana, Marta, Prentice, Catherine and Martins, Nuno. 2022. "The Influence of Web Design on Customer Engagement with an Online Travel Agency." Abreu, Antonio, Liberato, Dalia and Ojeda, Juan Carlos Garcia (ed.) 2021 International Conference on Tourism, Technology and Systems (ICOTTS 21). Cartagena de Indias, Colombia 04 - 06 Nov 2021 Singapore. https://doi.org/10.1007/978-981-19-1040-1_28Paper
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200Article
Digital transformation in real estate marketing: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital transformation in real estate marketing: A review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61Edited book (chapter)
The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions
Vada, Sera, Prentice, Catherine, Filep, Sebastian and King, Brian. 2022. "The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions." International Journal of Tourism Research. 24 (5), pp. 714-724. https://doi.org/10.1002/jtr.2533Article
Securing jobs with individual trait and organisational support?
Zeidan, Susan, Prentice, Catherine and Nguyen, Mai. 2023. "Securing jobs with individual trait and organisational support?" International Journal of Organizational Analysis. 31 (6), pp. 2707-2728. https://doi.org/10.1108/IJOA-12-2021-3076Article
Systematic literature review on emotional intelligence and conflict management
Winardi, Michael Aswin, Prentice, Catherine and Weaven, Scott. 2022. "Systematic literature review on emotional intelligence and conflict management." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 372-397. https://doi.org/10.1080/21639159.2020.1808847Article
Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic
Ahmed, Ahsan Mehmood, Rasool, Shahid, Prentice, Catherine and Ahmad, Muhammad Hissan. 2022. "Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic." Journal of Social Issues. 78 (3), pp. 717-736. https://doi.org/10.1111/josi.12506Article
A systematic literature review of AI in the sharing economy
Chen, Ying, Prentice, Catherine, Weaven, Scott and Hsiao, Aaron. 2022. "A systematic literature review of AI in the sharing economy." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 434-451. https://doi.org/10.1080/21639159.2020.1808850Article
Managing eWOM for hotel performance
Mathews, Shane, Prentice, Catherine, Tsou, Alice, Weeks, Clinton, Tam, Lisa and Luck, Edwina. 2022. "Managing eWOM for hotel performance." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 331-350. https://doi.org/10.1080/21639159.2020.1808844Article
Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie, Sassenberg, Cindy, Sassenberg, Claudia and Heneghan, Maire. 2022. "Effects of atmosphere on emotions and consumer behaviour at wineries." International Journal of Wine Business Research. 34 (4), pp. 523-541. https://doi.org/10.1108/IJWBR-05-2021-0028Article
A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440Article
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Hussain, Saima and Khurram, Sana. 2022. "Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region." Journal of Islamic Marketing. 13 (2), pp. 481-507. https://doi.org/10.1108/JIMA-05-2020-0139Article
The influence of risk perception and brand image on airline passengers' travel behaviours
Prentice, Catherine and Manhas, Parikshat Singh. 2018. "The influence of risk perception and brand image on airline passengers' travel behaviours." 28th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2018). Newcastle, Australia 05 - 08 Feb 2018 Newcastle, Australia.Paper
Too old to Shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce
Wang, Xuequn, Gewald, Heiko, Lin, Xiaolin and Prentice, Catherine. 2020. "Too old to Shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce." 53rd Annual Hawaii International Conference on System Sciences (HICSS 2020). Maui, United States 07 - 10 Jan 2020 Maui, United States.Paper
Developing a digital platform based on a design and marketing approach
Dominique-Ferreira, Sergio, Viana, Marta and Prentice, Catherine. 2021. "Developing a digital platform based on a design and marketing approach." Rocha, Alvaro, Goncalves, Ramiro, Penalvo, Francisco Garcia and Martins, Jose (ed.) 16th Iberian Conference on Information Systems and Technologies (CISTI 2021). Chaves, Portugal 23 - 26 Jun 2021 United States. https://doi.org/10.23919/CISTI52073.2021.9476363Paper
Understanding Short-Term Rental Data Sources - A Variety of Second-Best Solutions
Pawlicz, Adam and Prentice, Catherine. 2021. "Understanding Short-Term Rental Data Sources - A Variety of Second-Best Solutions." Buhalis, Dimitrios, Ekiz, Erdogan, Gracan, Daniela, Ivanov, Stanislav, Kesar, Oliver, Nizic, Marinela Krstinic, Mihalic, Tanja and Rakic, Tijana (ed.) 6th International Scientific Conference: ToSEE - Tourism in Southern and Eastern Europe (2021). Opatija, Croatia 30 Jun - 02 Jul 2021 Opatija, Croatia.Paper
Trait Emotional Intelligence, Personality and the Self-Perceived Performance Ratings of Casino Key Account Representatives
Prentice, Catherine. 2008. Trait Emotional Intelligence, Personality and the Self-Perceived Performance Ratings of Casino Key Account Representatives. PhD Thesis Victoria University.PhD Thesis
The relationship between personality, emotional intelligence and adaptiveness in the casino industry
Prentice, Catherine. 2010. "The relationship between personality, emotional intelligence and adaptiveness in the casino industry." 7th International Conference on Public Welfare and Gaming Industry (2010). Beijing, ChinaPaper