3506. Marketing


Latest research outputs

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Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak, Deshmukh, Arun Kumar and Thaichon, Park. 2022. "Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research ." Journal of Retailing and Consumer Services. 67. https://doi.org/10.1016/j.jretconser.2022.102969

Article

Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
Hamelin, Nicolas, Al-Shihabi, Sameh, Quach, Sara and Thaichon, Park. 2022. "Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis ." Australasian Marketing Journal. 30 (4), pp. 313-330. https://doi.org/10.1177/18393349211005061

Article

Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna, Frazer, Lorelle, Quach, Sara and Thaichon, Park. 2022. "Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector ." Journal of Strategic Marketing. 30 (2), pp. 137-159. https://doi.org/10.1080/0965254X.2020.1733051

Article

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Bu, Yi, Parkinson, Joy and Thaichon, Park. 2022. "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention ." Journal of Retailing and Consumer Services. 66. https://doi.org/10.1016/j.jretconser.2021.102904

Article

Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior
Kautish, Pradeep, Paco, Arminda and Thaichon, Park. 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior." Journal of Retailing and Consumer Services. 67. https://doi.org/10.1016/j.jretconser.2022.103032

Article

Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak, Kaushal, Vikrant, Mohan, Ashutosh and Thaichon, Park. 2022. "Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage." Marketing Intelligence and Planning. 40 (5), pp. 573-588. https://doi.org/10.1108/MIP-12-2021-0466

Article

A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering
Taleizadeh, Ata Allah, Aliabadi, Leila and Thaichon, Park. 2022. "A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering." Operational Research: An International Journal. 22 (4), pp. 4471-4516. https://doi.org/10.1007/s12351-021-00683-w

Article

Influencer marketing: sponsorship disclosure and value co-creation behaviour
Bu, Yi, Parkinson, J. and Thaichon, Park. 2022. "Influencer marketing: sponsorship disclosure and value co-creation behaviour ." Marketing Intelligence and Planning. 40 (7), pp. 854-870. https://doi.org/10.1108/MIP-09-2021-0310

Article

Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold. 2022. "Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products ." International Journal of Advertising. 42 (5), pp. 916-944. https://doi.org/10.1080/02650487.2022.2125183

Article

Digital technologies: tensions in privacy and data
Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott and Palmatier, Robert W.. 2022. "Digital technologies: tensions in privacy and data ." Journal of the Academy of Marketing Science. 50 (6), pp. 1299-1323. https://doi.org/10.1007/s11747-022-00845-y

Article

Consumer perceptions of brand authenticity in cause-related event sponsorship
Campbell, Caroline. 2022. Consumer perceptions of brand authenticity in cause-related event sponsorship. PhD Thesis Doctor of Professional Studies. University of Southern Queensland. https://doi.org/10.26192/wq723

PhD Thesis

Luxury Brand Purchasing Intentions of Immigrants in the Australian Context
Sharif, Saif Ibn. 2022. Luxury Brand Purchasing Intentions of Immigrants in the Australian Context. PhD by Publication Doctor of Business Administration. University of Southern Queensland. https://doi.org/10.26192/q7vx5

PhD by Publication

The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems
Acharya, Nirmal. 2022. The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems. PhD by Publication Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q7q92

PhD by Publication

Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era." Maleh, Yassine, Tawalbeh, Lo’ai, Motahhir, Saad and Hafid, Abdelhakim Senhaji (ed.) Advances in Blockchain Technology for Cyber Physical Systems. Cham, Switzerland. Springer. pp. 303-321

Edited book (chapter)

Effects of Parental Involvement in a Preschool-Based Eye Health Intervention Regarding Children’s Screen Use in China
Liu, Shu-Mei, Chang, Fong-Ching, Chen, Cheng-Yu, Shih, Shu-Fang, Meng, Bo, Ng, Eric, Hsu, Chia-Hsuan, Chiang, Yi-Te, Mao, Xiao-Jie, Yi, Ming-Yan, LePage, Ben and Fang, Wei-Ta. 2021. "Effects of Parental Involvement in a Preschool-Based Eye Health Intervention Regarding Children’s Screen Use in China." International Journal of Environmental Research and Public Health. 18 (21), pp. 1-26. https://doi.org/10.3390/ijerph182111330

Article

The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YH

Article

Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project
Chao, Shan-Hui, Jiang, Jinzhang, Wei, Kuan-Chu, Ng, Eric, Hsu, Chia-Hsuan, Chiang, Yi-Te and Fang, Wei-Ta. 2021. "Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project." Sustainability. 13 (9), pp. 1-24. https://doi.org/10.3390/su13095126

Article

Integrated marketing communications, Asia-Pacific
Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, J. Craig. Jakovcic, Jade (ed.) 2017. Integrated marketing communications, Asia-Pacific. Melbourne, Australia. Cengage Learning Australia.

Textbook

Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.

Article

Special issue introduction: e-tailing: the current landscape and future developments
Thaichon, Park, Brown, James R. and Weaven, Scott. 2021. "Special issue introduction: e-tailing: the current landscape and future developments." Asia Pacific Journal of Marketing and Logistics. 33 (6), pp. 1289-1291. https://doi.org/10.1108/APJML-07-2021-881

Editorial

Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan
Fang, Wei-Ta, Ng, Eric, Liu, Shu-Mei, Chiang, Yi-Te and Chang, Mei-Chuan. 2021. "Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan." PEERJ. 9. https://doi.org/10.7717/peerj.11635

Article

Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents
Fang, Wei-Ta, Huang, Mei-Hsuan, Cheng, Bai-You, Chiu, Rong-Jeo, Chiang, Yi-Te, Hsu, Chun-Wei and Ng, Eric. 2021. "Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents." Sustainability. 13 (2), pp. 1-18. https://doi.org/10.3390/su13020490

Article

Strategic profile for positioning eco-apparel among mainstream apparel consumers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2021. "Strategic profile for positioning eco-apparel among mainstream apparel consumers." Journal of Global Fashion Marketing. 12 (3), pp. 229-244. https://doi.org/10.1080/20932685.2021.1915836

Article

An instrument for measuring the influence of consumers’ cultural values on functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2021. "An instrument for measuring the influence of consumers’ cultural values on functional food perception." British Food Journal. 123 (7), pp. 2582-2600. https://doi.org/10.1108/BFJ-11-2020-0997

Article

Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration
Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2021. "Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration." Journal of Entrepreneurship and Public Policy. 10 (3), pp. 352-378. https://doi.org/10.1108/JEPP-04-2021-0044

Article

Guest Editorial: Technologies and Relationship Marketing
Thaichon, Park, Soutar, Geoff and Weaven, Scott. 2021. "Guest Editorial: Technologies and Relationship Marketing ." Australasian Marketing Journal. 29 (2), pp. 109-110. https://doi.org/10.1177/1839334921994387

Editorial

The economic impact of air transport development and consumer choice on airline services in the Southeast Asia region
Law, Colin Chi Hang. 2020. The economic impact of air transport development and consumer choice on airline services in the Southeast Asia region. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland. https://doi.org/10.26192/szh7-n465

Doctorate other than PhD

Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting
Hassan, Mahmud and Hassan, Rumman. 2020. "Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting." Spanish Journal of Marketing. 24 (3), pp. 403-424. https://doi.org/10.1108/SJME-01-2020-0010

Article

The impact of digital media on real estate marketing: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The impact of digital media on real estate marketing: A review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.

Other

Understanding online shopping behaviours and purchase intentions amongst millennials
Dharmesti, Maria, Dharmesti, Theresia Rasika Seta, Kuhne, Sarah and Thaichon, Park. 2021. "Understanding online shopping behaviours and purchase intentions amongst millennials." Young Consumers. 22 (1), pp. 152-167. https://doi.org/10.1108/YC-12-2018-0922

Article

Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory
Ferm, Lars-Erik Casper and Thaichon, Park. 2021. "Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory." Journal of Retailing and Consumer Services. 61. https://doi.org/10.1016/j.jretconser.2021.102584

Article

Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry
Ferm, Lars-Erik Casper and Thaichon, Park. 2021. "Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry." Journal of Retailing and Consumer Services. 61. https://doi.org/10.1016/j.jretconser.2021.102548

Article

Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person
Quach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi. 2021. "Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person ." Journal of Retailing and Consumer Services. 62. https://doi.org/10.1016/j.jretconser.2021.102618

Article

Package appearance matter: Facial expression and Galvanic Skin Response analysis approach
Hamelin, Nicolas, Agrawal, Suchi, Patwa, Nitin, Ferm, Ferm and Thaichon, Park. 2021. "Package appearance matter: Facial expression and Galvanic Skin Response analysis approach ." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 31 (4), pp. 624-644. https://doi.org/10.1080/21639159.2021.1939094

Article

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective
Zhang, Yunen, Shao, Wei and Thaichon, Park. 2021. "Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective ." Asia Pacific Journal of Marketing and Logistics. 33 (10), pp. 2037-2053. https://doi.org/10.1108/APJML-08-2020-0584

Article

Does religion make consumers more environmentally friendly?
Arli, Denni, Pentecost, Robin and Thaichon, Park. 2021. "Does religion make consumers more environmentally friendly? " Marketing Intelligence and Planning. 39 (8), pp. 1024-1041. https://doi.org/10.1108/MIP-09-2020-0404

Article

Surviving an economic downturn: Dynamic capabilities of SMEs
Weaven, Scott, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Billot, Ken and Grace, Debra. 2021. "Surviving an economic downturn: Dynamic capabilities of SMEs ." Journal of Business Research. 128, pp. 109-123. https://doi.org/10.1016/j.jbusres.2021.02.009

Article

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
Qu, Mengnan, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Lawley, Meredith, Arli, Denni, Weaven, Scott and Roberts, Robin E.. 2021. "Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect ." Asia Pacific Journal of Marketing and Logistics. 33 (8), pp. 1861-1877. https://doi.org/10.1108/APJML-06-2020-0388

Article

The experience of regret in small business failure: who's to blame?
Quach, Sara, Weaven, Scott K., Thaichon, Park, Grace, Debra, Frazer, Lorelle. and Brown, James R.. 2021. "The experience of regret in small business failure: who's to blame? " European Journal of Marketing. 55 (8), pp. 2201-2238. https://doi.org/10.1108/EJM-12-2019-0917

Article

Resilience toward supply disruptions: A stochastic inventory control model with partial backordering under the base stock policy
Taleizadeh, Ata Allah, Tafakkori, Keivan and Thaichon, Park. 2021. "Resilience toward supply disruptions: A stochastic inventory control model with partial backordering under the base stock policy ." Journal of Retailing and Consumer Services. 58. https://doi.org/10.1016/j.jretconser.2020.102291

Article