3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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The curvilinear effect of professional faultlines on team innovation: The pivotal role of professional identity threat
Mitchell, Rebecca, Boyle, Brendan and Snell, Lanchi. 2021. "The curvilinear effect of professional faultlines on team innovation: The pivotal role of professional identity threat." Applied Psychology: an international review. 71 (1), pp. 1-16. https://doi.org/10.1111/apps.12322Article
Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review
Chin, Daniel, van der Laan, Luke and Surachartkumtonkun, Jiraporn. 2022. "Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review." Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2022.2149664Article
The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney
Rabby, Fazla. 2022. The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/yw70vPhD Thesis
Opera Participants’ Perceptions of Brand Resonance
Hall, Emma, Menzies, Jane, Zutshi, Ambika and Creed, Andrew. 2022. "Opera Participants’ Perceptions of Brand Resonance." International Journal of Consumer Studies. 46 (3), pp. 1016-1034. https://doi.org/10.1111/ijcs.12743Article
Relationship marketing in franchising and retailing
Thaichon, Park, Frazer, Lorelle and Weaven, Scott. 2022. "Relationship marketing in franchising and retailing." Journal of Strategic Marketing. 30 (2), pp. 113-114. https://doi.org/10.1080/0965254X.2020.1745871Editorial
A Western franchise in Shanghai, China: a late entrant's success
Roberts, Robin E., Frazer, Lorelle and Thaichon, Park. 2022. "A Western franchise in Shanghai, China: a late entrant's success." Journal of Strategic Marketing. 30 (6), pp. 606-626. https://doi.org/10.1080/0965254X.2020.1823457Article
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari. 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising ." Journal of Retailing and Consumer Services. 64. https://doi.org/10.1016/j.jretconser.2021.102780Article
Neuroscientific Research Methods and Techniques in Consumer Research
Zhang, Yunen, Thaichon, Park and Shao, Wei. 2022. "Neuroscientific Research Methods and Techniques in Consumer Research ." Australasian Marketing Journal. 31 (3), pp. 211-227. https://doi.org/10.1177/14413582221085321Article
Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak, Deshmukh, Arun Kumar and Thaichon, Park. 2022. "Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research ." Journal of Retailing and Consumer Services. 67. https://doi.org/10.1016/j.jretconser.2022.102969Article
Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
Hamelin, Nicolas, Al-Shihabi, Sameh, Quach, Sara and Thaichon, Park. 2022. "Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis ." Australasian Marketing Journal. 30 (4), pp. 313-330. https://doi.org/10.1177/18393349211005061Article
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna, Frazer, Lorelle, Quach, Sara and Thaichon, Park. 2022. "Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector ." Journal of Strategic Marketing. 30 (2), pp. 137-159. https://doi.org/10.1080/0965254X.2020.1733051Article
Moving from multi-channel to Omni-channel retailing: Special issue introduction
Thaichon, Park, Phau, Ian and Weaven, Scott. 2022. "Moving from multi-channel to Omni-channel retailing: Special issue introduction ." Journal of Retailing and Consumer Services. 65. https://doi.org/10.1016/j.jretconser.2020.102311Editorial
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Bu, Yi, Parkinson, Joy and Thaichon, Park. 2022. "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention ." Journal of Retailing and Consumer Services. 66. https://doi.org/10.1016/j.jretconser.2021.102904Article
The dark and bright side of online consumer behavior
Thaichon, Park, Cheah, Jun-Hwa and Ting, Hiram. 2022. "The dark and bright side of online consumer behavior." Journal of Consumer Behaviour: an international research review. 21 (3), pp. 445-449. https://doi.org/10.1002/cb.2041Editorial
Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior
Kautish, Pradeep, Paco, Arminda and Thaichon, Park. 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior." Journal of Retailing and Consumer Services. 67. https://doi.org/10.1016/j.jretconser.2022.103032Article
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak, Kaushal, Vikrant, Mohan, Ashutosh and Thaichon, Park. 2022. "Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage." Marketing Intelligence and Planning. 40 (5), pp. 573-588. https://doi.org/10.1108/MIP-12-2021-0466Article
A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering
Taleizadeh, Ata Allah, Aliabadi, Leila and Thaichon, Park. 2022. "A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering." Operational Research: An International Journal. 22 (4), pp. 4471-4516. https://doi.org/10.1007/s12351-021-00683-wArticle
Influencer marketing: sponsorship disclosure and value co-creation behaviour
Bu, Yi, Parkinson, J. and Thaichon, Park. 2022. "Influencer marketing: sponsorship disclosure and value co-creation behaviour ." Marketing Intelligence and Planning. 40 (7), pp. 854-870. https://doi.org/10.1108/MIP-09-2021-0310Article
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold. 2022. "Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products ." International Journal of Advertising. 42 (5), pp. 916-944. https://doi.org/10.1080/02650487.2022.2125183Article
Digital technologies: tensions in privacy and data
Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott and Palmatier, Robert W.. 2022. "Digital technologies: tensions in privacy and data ." Journal of the Academy of Marketing Science. 50 (6), pp. 1299-1323. https://doi.org/10.1007/s11747-022-00845-yArticle
Consumer perceptions of brand authenticity in cause-related event sponsorship
Campbell, Caroline. 2022. Consumer perceptions of brand authenticity in cause-related event sponsorship. PhD Thesis Doctor of Professional Studies. University of Southern Queensland. https://doi.org/10.26192/wq723PhD Thesis
Luxury Brand Purchasing Intentions of Immigrants in the Australian Context
Sharif, Saif Ibn. 2022. Luxury Brand Purchasing Intentions of Immigrants in the Australian Context. PhD by Publication Doctor of Business Administration. University of Southern Queensland. https://doi.org/10.26192/q7vx5PhD by Publication
The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems
Acharya, Nirmal. 2022. The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems. PhD by Publication Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q7q92PhD by Publication
Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era." Maleh, Yassine, Tawalbeh, Lo’ai, Motahhir, Saad and Hafid, Abdelhakim Senhaji (ed.) Advances in Blockchain Technology for Cyber Physical Systems. Cham, Switzerland. Springer. pp. 303-321Edited book (chapter)
Effects of Parental Involvement in a Preschool-Based Eye Health Intervention Regarding Children’s Screen Use in China
Liu, Shu-Mei, Chang, Fong-Ching, Chen, Cheng-Yu, Shih, Shu-Fang, Meng, Bo, Ng, Eric, Hsu, Chia-Hsuan, Chiang, Yi-Te, Mao, Xiao-Jie, Yi, Ming-Yan, LePage, Ben and Fang, Wei-Ta. 2021. "Effects of Parental Involvement in a Preschool-Based Eye Health Intervention Regarding Children’s Screen Use in China." International Journal of Environmental Research and Public Health. 18 (21), pp. 1-26. https://doi.org/10.3390/ijerph182111330Article
The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YHArticle
Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project
Chao, Shan-Hui, Jiang, Jinzhang, Wei, Kuan-Chu, Ng, Eric, Hsu, Chia-Hsuan, Chiang, Yi-Te and Fang, Wei-Ta. 2021. "Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project." Sustainability. 13 (9), pp. 1-24. https://doi.org/10.3390/su13095126Article
Integrated marketing communications, Asia-Pacific
Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, J. Craig. Jakovcic, Jade (ed.) 2017. Integrated marketing communications, Asia-Pacific. Melbourne, Australia. Cengage Learning Australia.Textbook
Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.Article
Special issue introduction: e-tailing: the current landscape and future developments
Thaichon, Park, Brown, James R. and Weaven, Scott. 2021. "Special issue introduction: e-tailing: the current landscape and future developments." Asia Pacific Journal of Marketing and Logistics. 33 (6), pp. 1289-1291. https://doi.org/10.1108/APJML-07-2021-881Editorial
Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan
Fang, Wei-Ta, Ng, Eric, Liu, Shu-Mei, Chiang, Yi-Te and Chang, Mei-Chuan. 2021. "Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan." PEERJ. 9. https://doi.org/10.7717/peerj.11635Article
Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents
Fang, Wei-Ta, Huang, Mei-Hsuan, Cheng, Bai-You, Chiu, Rong-Jeo, Chiang, Yi-Te, Hsu, Chun-Wei and Ng, Eric. 2021. "Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents." Sustainability. 13 (2), pp. 1-18. https://doi.org/10.3390/su13020490Article
Strategic profile for positioning eco-apparel among mainstream apparel consumers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2021. "Strategic profile for positioning eco-apparel among mainstream apparel consumers." Journal of Global Fashion Marketing. 12 (3), pp. 229-244. https://doi.org/10.1080/20932685.2021.1915836Article
An instrument for measuring the influence of consumers’ cultural values on functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2021. "An instrument for measuring the influence of consumers’ cultural values on functional food perception." British Food Journal. 123 (7), pp. 2582-2600. https://doi.org/10.1108/BFJ-11-2020-0997Article
Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration
Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2021. "Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration." Journal of Entrepreneurship and Public Policy. 10 (3), pp. 352-378. https://doi.org/10.1108/JEPP-04-2021-0044Article
Guest Editorial: Technologies and Relationship Marketing
Thaichon, Park, Soutar, Geoff and Weaven, Scott. 2021. "Guest Editorial: Technologies and Relationship Marketing ." Australasian Marketing Journal. 29 (2), pp. 109-110. https://doi.org/10.1177/1839334921994387Editorial
The economic impact of air transport development and consumer choice on airline services in the Southeast Asia region
Law, Colin Chi Hang. 2020. The economic impact of air transport development and consumer choice on airline services in the Southeast Asia region. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland. https://doi.org/10.26192/szh7-n465Doctorate other than PhD
Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting
Hassan, Mahmud and Hassan, Rumman. 2020. "Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting." Spanish Journal of Marketing. 24 (3), pp. 403-424. https://doi.org/10.1108/SJME-01-2020-0010Article
The impact of digital media on real estate marketing: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The impact of digital media on real estate marketing: A review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.Other
Understanding online shopping behaviours and purchase intentions amongst millennials
Dharmesti, Maria, Dharmesti, Theresia Rasika Seta, Kuhne, Sarah and Thaichon, Park. 2021. "Understanding online shopping behaviours and purchase intentions amongst millennials." Young Consumers. 22 (1), pp. 152-167. https://doi.org/10.1108/YC-12-2018-0922Article