3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Does religion make consumers more environmentally friendly?
Arli, Denni, Pentecost, Robin and Thaichon, Park. 2021. "Does religion make consumers more environmentally friendly? " Marketing Intelligence and Planning. 39 (8), pp. 1024-1041. https://doi.org/10.1108/MIP-09-2020-0404Article
Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project
Chao, Shan-Hui, Jiang, Jinzhang, Wei, Kuan-Chu, Ng, Eric, Hsu, Chia-Hsuan, Chiang, Yi-Te and Fang, Wei-Ta. 2021. "Understanding pro-environmental behavior of citizen science: an exploratory study of the Bird Survey in Taoyuan’s Farm Ponds Project." Sustainability. 13 (9), pp. 1-24. https://doi.org/10.3390/su13095126Article
Package appearance matter: Facial expression and Galvanic Skin Response analysis approach
Hamelin, Nicolas, Agrawal, Suchi, Patwa, Nitin, Ferm, Ferm and Thaichon, Park. 2021. "Package appearance matter: Facial expression and Galvanic Skin Response analysis approach ." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 31 (4), pp. 624-644. https://doi.org/10.1080/21639159.2021.1939094Article
Integrated marketing communications, Asia-Pacific
Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, J. Craig. Jakovcic, Jade (ed.) 2017. Integrated marketing communications, Asia-Pacific. Melbourne, Australia. Cengage Learning Australia.Textbook
Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person
Quach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi. 2021. "Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person ." Journal of Retailing and Consumer Services. 62. https://doi.org/10.1016/j.jretconser.2021.102618Article
Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.Article
Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
Qu, Mengnan, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Lawley, Meredith, Arli, Denni, Weaven, Scott and Roberts, Robin E.. 2021. "Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect ." Asia Pacific Journal of Marketing and Logistics. 33 (8), pp. 1861-1877. https://doi.org/10.1108/APJML-06-2020-0388Article
Understanding online shopping behaviours and purchase intentions amongst millennials
Dharmesti, Maria, Dharmesti, Theresia Rasika Seta, Kuhne, Sarah and Thaichon, Park. 2021. "Understanding online shopping behaviours and purchase intentions amongst millennials." Young Consumers. 22 (1), pp. 152-167. https://doi.org/10.1108/YC-12-2018-0922Article
A meta-analysis of customer engagement behaviour
Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara and Surachartkumtonkun, Jiraporn. 2021. "A meta-analysis of customer engagement behaviour." International Journal of Consumer Studies. 45 (4), pp. 457-477. https://doi.org/10.1111/ijcs.12609Article
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory
Ferm, Lars-Erik Casper and Thaichon, Park. 2021. "Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory." Journal of Retailing and Consumer Services. 61. https://doi.org/10.1016/j.jretconser.2021.102584Article
Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry
Ferm, Lars-Erik Casper and Thaichon, Park. 2021. "Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry." Journal of Retailing and Consumer Services. 61. https://doi.org/10.1016/j.jretconser.2021.102548Article
Special issue introduction: e-tailing: the current landscape and future developments
Thaichon, Park, Brown, James R. and Weaven, Scott. 2021. "Special issue introduction: e-tailing: the current landscape and future developments." Asia Pacific Journal of Marketing and Logistics. 33 (6), pp. 1289-1291. https://doi.org/10.1108/APJML-07-2021-881Editorial
Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan
Fang, Wei-Ta, Ng, Eric, Liu, Shu-Mei, Chiang, Yi-Te and Chang, Mei-Chuan. 2021. "Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan." PEERJ. 9. https://doi.org/10.7717/peerj.11635Article
Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents
Fang, Wei-Ta, Huang, Mei-Hsuan, Cheng, Bai-You, Chiu, Rong-Jeo, Chiang, Yi-Te, Hsu, Chun-Wei and Ng, Eric. 2021. "Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents." Sustainability. 13 (2), pp. 1-18. https://doi.org/10.3390/su13020490Article
Strategic profile for positioning eco-apparel among mainstream apparel consumers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2021. "Strategic profile for positioning eco-apparel among mainstream apparel consumers." Journal of Global Fashion Marketing. 12 (3), pp. 229-244. https://doi.org/10.1080/20932685.2021.1915836Article
An instrument for measuring the influence of consumers’ cultural values on functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2021. "An instrument for measuring the influence of consumers’ cultural values on functional food perception." British Food Journal. 123 (7), pp. 2582-2600. https://doi.org/10.1108/BFJ-11-2020-0997Article
Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration
Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2021. "Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration." Journal of Entrepreneurship and Public Policy. 10 (3), pp. 352-378. https://doi.org/10.1108/JEPP-04-2021-0044Article
Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa, Ting, Hiram, Thaichon, Park, Fam, Kim-Shyan and Bazylewich, Martin. 2021. "Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space." Journal of Strategic Marketing. 29 (4), pp. 337-358. https://doi.org/10.1080/0965254X.2020.1733049Article
Surviving an economic downturn: Dynamic capabilities of SMEs
Weaven, Scott, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Billot, Ken and Grace, Debra. 2021. "Surviving an economic downturn: Dynamic capabilities of SMEs ." Journal of Business Research. 128, pp. 109-123. https://doi.org/10.1016/j.jbusres.2021.02.009Article
Guest Editorial: Technologies and Relationship Marketing
Thaichon, Park, Soutar, Geoff and Weaven, Scott. 2021. "Guest Editorial: Technologies and Relationship Marketing ." Australasian Marketing Journal. 29 (2), pp. 109-110. https://doi.org/10.1177/1839334921994387Editorial
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi, Parkinson, Joy and Thaichon, Park. 2021. "Digital content marketing as a catalyst for e-WOM in food tourism." Australasian Marketing Journal. 29 (2), pp. 142-154. https://doi.org/10.1016/j.ausmj.2020.01.001Article
Customer participation in firm-initiated activities via social media: Understanding the role of experiential value
Quach, Sara, Shao, Wei, Ross, Mitchell and Thaichon, Park. 2021. "Customer participation in firm-initiated activities via social media: Understanding the role of experiential value ." Australasian Marketing Journal. 29 (2), pp. 132-141. https://doi.org/10.1016/j.ausmj.2020.05.006Article
Loyalty layers, expectations and the role of knowledge
Quach, Sara, Thaichon, Park, Roberts, Robin E. and Weaven, Scott. 2021. "Loyalty layers, expectations and the role of knowledge ." Marketing Intelligence and Planning. 39 (3), pp. 377-393. https://doi.org/10.1108/MIP-09-2019-0489Article
The economic impact of air transport development and consumer choice on airline services in the Southeast Asia region
Law, Colin Chi Hang. 2020. The economic impact of air transport development and consumer choice on airline services in the Southeast Asia region. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland. https://doi.org/10.26192/szh7-n465Doctorate other than PhD
Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting
Hassan, Mahmud and Hassan, Rumman. 2020. "Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting." Spanish Journal of Marketing. 24 (3), pp. 403-424. https://doi.org/10.1108/SJME-01-2020-0010Article
The impact of digital media on real estate marketing: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The impact of digital media on real estate marketing: A review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.Other
The experience of regret in small business failure: who's to blame?
Quach, Sara, Weaven, Scott K., Thaichon, Park, Grace, Debra, Frazer, Lorelle. and Brown, James R.. 2021. "The experience of regret in small business failure: who's to blame? " European Journal of Marketing. 55 (8), pp. 2201-2238. https://doi.org/10.1108/EJM-12-2019-0917Article
Resilience toward supply disruptions: A stochastic inventory control model with partial backordering under the base stock policy
Taleizadeh, Ata Allah, Tafakkori, Keivan and Thaichon, Park. 2021. "Resilience toward supply disruptions: A stochastic inventory control model with partial backordering under the base stock policy ." Journal of Retailing and Consumer Services. 58. https://doi.org/10.1016/j.jretconser.2020.102291Article
Challenging the model of industrial buying: the case of the Australian coal industry
Anderson, Matthew. 2021. Challenging the model of industrial buying: the case of the Australian coal industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q6x17PhD Thesis
Factors influencing green energy purchase intention and behaviour: an empirical study
Ahmed, Al Sadat Ibne. 2021. Factors influencing green energy purchase intention and behaviour: an empirical study. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q6v96PhD Thesis
Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia
Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384Textbook (chapter)
Alcohol sponsorship and its impact on sports participants’ consumption
Kelly, Sarah, Ireland, Michael and Mangan, John. 2017. "Alcohol sponsorship and its impact on sports participants’ consumption." Sport in Society. 20 (7), pp. 848-860. https://doi.org/10.1080/17430437.2016.1221930Article
What to expect after the honeymoon: evolutionary psychology of part-time franchising
Thaichon, Park, Weaven, Scott, Quach, Sara, Baker, Brent and Frazer, Lorelle. 2020. "What to expect after the honeymoon: evolutionary psychology of part-time franchising." Journal of Strategic Marketing. 28 (8), pp. 702-726. https://doi.org/10.1080/0965254X.2019.1570315Article
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa, Waller, David, Thaichon, Park, Ting, Hiram and Lim, Xin-Jean. 2020. "Price image and the sugrophobia effect on luxury retail purchase intention." Journal of Retailing and Consumer Services. 57. https://doi.org/10.1016/j.jretconser.2020.102188Article
Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb
Thaichon, Park, Surachartkumtonkun, Jiraporn, Singhal, Anubhuti and Alabastro, Artem. 2020. "Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 30 (4), pp. 407-422. https://doi.org/10.1080/21639159.2020.1752278Article
Special issue introduction: online relationship marketing
Thaichon, Park, Brown, James R. and Weaven, Scott. 2020. "Special issue introduction: online relationship marketing." Marketing Intelligence and Planning. 38 (6), pp. 673-675. https://doi.org/10.1108/MIP-09-2020-623Editorial
Customer engagement and co-created value in social media
Quach, Sara, Shao, Wei, Ross, Mitchell and Thaichon, Park. 2020. "Customer engagement and co-created value in social media." Marketing Intelligence and Planning. 38 (6), pp. 730-744. https://doi.org/10.1108/MIP-04-2019-0218Article
Online relationship marketing: evolution and theoretical insights into online relationship marketing
Thaichon, Park, Liyanaarachchi, Gajendra, Quach, Sara, Weaven, Scott and Bu, Yi. 2020. "Online relationship marketing: evolution and theoretical insights into online relationship marketing ." Marketing Intelligence and Planning. 38 (6), pp. 676-698. https://doi.org/10.1108/MIP-04-2019-0232Article
Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions
Almrafee, Mohammad, Chimhundu, Ranga and Hassan, Rumman. 2019. "Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions." Lang, Mark (ed.) International Food Marketing Research Symposium 2019. Sippy Downs, Australia 12 - 13 Jun 2019 Tampa, United States.Other
Toward a theory of outside-in marketing: Past, present, and future
Quach, Sara, Thaichon, Park, Lee, Ju-Yeon, Weaven, Scott and Palmatier, Robert W.. 2020. "Toward a theory of outside-in marketing: Past, present, and future ." Industrial Marketing Management. 89, pp. 107-128. https://doi.org/10.1016/j.indmarman.2019.10.016Article