3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia
Rofiq, Ainur, Mula, Joseph M. and Scott, Albert. 2011. "Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia." Shaeffer, James M. (ed.) International Conference on Management and Service Science (MASS 2011) . Wuhan, China 12 - 14 Aug 2011 United States. https://doi.org/10.1109/ICMSS.2011.5999076Paper
Satisfaction, organizational commitment and future action in charity sport event volunteers
Hyde, Melissa K., Dunn, Jeff, Wust, Natalie, Bax, Caitlin and Chambers, Suzanne K.. 2016. "Satisfaction, organizational commitment and future action in charity sport event volunteers." International Journal of Nonprofit and Voluntary Sector Marketing. 21 (3), pp. 148-167. https://doi.org/10.1002/nvsm.1552Article
Emotion and advertising effectiveness: A novel facial expression analysis approach
Hamelin, Nicolas, El Moujahid, Othmane and Thaichon, Park. 2017. "Emotion and advertising effectiveness: A novel facial expression analysis approach." Journal of Retailing and Consumer Services. 36, pp. 103-111. https://doi.org/10.1016/j.jretconser.2017.01.001Article
It works two ways: impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley. 2016. "It works two ways: impacts of sponsorship alliance upon sport and sponsor image." Sport Marketing Quarterly. 25 (4), pp. 241-259.Article
What influences Australians to buy eco-friendly FMCGs? An integrated model
Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.Paper
Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions
Chimhundu, Ranga. 2016. "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions." Journal of Brand Management. 23 (5), pp. 24-40. https://doi.org/10.1057/s41262-016-0003-7Article
Consumer socialization process: The role of age in children's online shopping behavior
Thaichon, Park. 2017. "Consumer socialization process: The role of age in children's online shopping behavior." Journal of Retailing and Consumer Services. 34, pp. 38-47. https://doi.org/10.1016/j.jretconser.2016.09.007Article
An analysis of product-place co-branding: the case of Ceylon Tea
Ranasinghe, Wasanee Tharanga, Thaichon, Park and Ranasinghe, Malanee. 2017. "An analysis of product-place co-branding: the case of Ceylon Tea." Asia Pacific Journal of Marketing and Logistics. 29 (1), pp. 200-214. https://doi.org/10.1108/APJML-10-2015-0156Article
The old, the new and the complicated: a trilogy of marketing relationships
Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418Article
Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park and Quach, Sara. 2016. "Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms." Journal of Retailing and Consumer Services. 33, pp. 82-91. https://doi.org/10.1016/j.jretconser.2016.08.003Article
Food festivals, food marketing and the re-invention of a rural community
Johnson Morgan, Melissa. 2015. "Food festivals, food marketing and the re-invention of a rural community." Journal of New Business Ideas and Trends. 13 (2), pp. 57-72.Article
Consumption
Finkelstein, Joanne and Johnson Morgan, Melissa. 2015. "Consumption." Huppatz, Kate, Matthews, Amie and Hawkins, Mary (ed.) Identity and belonging. Hasmpshire, United Kingdom. Palgrave Macmillan. pp. 168-179Edited book (chapter)
Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas and Thaichon, Park. 2016. "Consumer motives and impact of western media on the Moroccan luxury buyer ." Journal of Retailing and Consumer Services. 32, pp. 164-170. https://doi.org/10.1016/j.jretconser.2016.06.010Article
Customer perception of green advertising in the context of eco-friendly FMCGs
Hassan, Rumman and Valenzuela, Fredy. 2016. "Customer perception of green advertising in the context of eco-friendly FMCGs." Contemporary Management Research: an international journal. 12 (2), pp. 169-182. https://doi.org/10.7903/cmr.14796Article
An empirical investigation of the impact of commitment and trust on internal marketing
Ng, Eric, Fang, Wei-Ta and Lien, Ching-Yu. 2016. "An empirical investigation of the impact of commitment and trust on internal marketing." Journal of Relationship Marketing. 15 (1-2), pp. 35-53. https://doi.org/10.1080/15332667.2016.1158046Article
Segmenting consumers of tomato in Nepal: implications for value chain development
Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing. 2012. "Segmenting consumers of tomato in Nepal: implications for value chain development." 22nd Annual IFAMA World Forum and Symposium . Shanghai, China 11 - 12 Jun 2012 College Station, TX, United States.Paper
Relationship management in a value chain involving 'bottom of the pyramid' participants: a case study from Nepal
Adhikari, R. P., Collins, R. and Sun, X.. 2013. "Relationship management in a value chain involving 'bottom of the pyramid' participants: a case study from Nepal." Acta Horticulturae. 1006, pp. 41-48. https://doi.org/10.17660/ActaHortic.2013.1006.3Article
Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship
Collins, Ray, Sun, Ximing and Li, Chong Guang. 2012. "Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship." Asia Pacific Business Review. 18 (3), pp. 391-405. https://doi.org/10.1080/13602381.2011.624359Article
Segmenting consumers to inform agrifood value chain development in Nepal
Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing. 2012. "Segmenting consumers to inform agrifood value chain development in Nepal ." International Food and Agribusiness Management Review. 15 (4), pp. 93-114.Article
Value-based consumer segmentation: the key to sustainable agri-food chains
Macharia, John, Collins, Ray and Sun, Tim. 2013. "Value-based consumer segmentation: the key to sustainable agri-food chains." British Food Journal. 115 (9), pp. 1313-1328. https://doi.org/10.1108/BFJ-09-2011-0215Article
Assessment of the Shikarpur Pickle Value Chain
Khooharo, Aijaz Ali, Sun, Tim and Suthar, Velo. 2014. "Assessment of the Shikarpur Pickle Value Chain." European Academic Research. 2 (6), pp. 7714-7731.Article
Service recovery in the Australian banking industry
Valenzuela, Fredy, Cooksey, Ray, Chandralal, Lalith and Hassan, Rumman. 2013. "Service recovery in the Australian banking industry." Contemporary Management Research: an international journal. 9 (4), pp. 463-482. https://doi.org/10.7903/cmr.11370Article
Eco-apparel marketing strategy: An innovative approach to overcome marketing barriers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2015. "Eco-apparel marketing strategy: An innovative approach to overcome marketing barriers." 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research. Brisbane, Australia 20 Nov 2015 Brisbane, Australia.Paper
The type of sport celebrity transgression: does it impact on the associated sponsors and sport?
Sassenberg, Anne-Marie. 2016. "The type of sport celebrity transgression: does it impact on the associated sponsors and sport?" 5th International Conference on Advances in Economics, Management and Social Study. Kuala Lumpur, Malaysia 12 - 13 Mar 2016 United States. https://doi.org/10.15224/978-1-634248-089-7-33Paper
Corporate Social Responsibility (CSR) in banking: what we know, what we don't know, and what we should know
McDonald, Lynette M.. 2015. "Corporate Social Responsibility (CSR) in banking: what we know, what we don't know, and what we should know." Harrison, Tina and Estalami, Hooman (ed.) The Routledge companion to financial services marketing. New York, United States. Routledge. pp. 485-505Edited book (chapter)
The effects of service quality on internet service provider customers' behaviour A mixed methods study
Quach, Thu Nguyen, Jebarajakirthy, Charles and Thaichon, Park. 2016. "The effects of service quality on internet service provider customers' behaviour A mixed methods study." Asia Pacific Journal of Marketing and Logistics. 28 (3), pp. 435-463. https://doi.org/10.1108/APJML-03-2015-0039Article
Effects of sport celebrity transgressions: an exploratory study
Sassenberg, A.. 2015. "Effects of sport celebrity transgressions: an exploratory study." Sport Marketing Quarterly. 24 (2), pp. 78-90.Article
An analysis of the use of market intelligence data by senior business leaders – the development of a new model (ICSAR) for the identification and implementation of specifically focused data
Dowsett, Christopher James. 2015. An analysis of the use of market intelligence data by senior business leaders – the development of a new model (ICSAR) for the identification and implementation of specifically focused data. Doctorate other than PhD Doctor of Professional Studies. University of Southern Queensland.Doctorate other than PhD
Category captain arrangements in grocery retail marketing
Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124Article
Compulsory marketing schemes and Section 92 of the Australian Constitution
Gray, Anthony. 2014. "Compulsory marketing schemes and Section 92 of the Australian Constitution." University of Tasmania Law Review. 33 (2), pp. 317-344.Article
Beyond the borders: the three Ts of contemporary protocols for efficient teleworking
Neary, Liz and Hingst, Ray. 2014. "Beyond the borders: the three Ts of contemporary protocols for efficient teleworking." Bhuiyan, Md. Mahbubul Hoque (ed.) World Business, Finance and Management Conference (WBFM 2014): Research for Progress. Auckland, New Zealand 08 - 09 Dec 2014 Melbourne, Australia.Paper
Manufacturer and retailer brands: Is strategic coexistence the norm?
Chimhundu, Ranga, McNeill, Lisa S. and Hamlin, Robert P.. 2015. "Manufacturer and retailer brands: Is strategic coexistence the norm?" Australasian Marketing Journal. 23 (1), pp. 49-60. https://doi.org/10.1016/j.ausmj.2014.11.004Article
A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.Paper
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung, Bougoure, Ursula S. and Miller, Karen W.. 2014. "The effects of affective and utilitarian brand relationships on brand consideration." Journal of Brand Management. 21 (6), pp. 469-484. https://doi.org/10.1057/bm.2014.15Article
Post-structuralism
Hourigan, Daniel. 2011. "Post-structuralism." Southerton, Dale (ed.) Encyclopedia of consumer culture. Thousand Oaks, CA. United States. SAGE Publications Ltd. pp. 1132-1137Edited book (chapter)
Conceptual model development of local cultural brand experiences
Lien, Ching-Yu and Ng, Eric. 2014. "Conceptual model development of local cultural brand experiences." 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014). Singapore 23 - 25 Sep 2014 Singapore. https://doi.org/10.1109/ICMIT.2014.6942395Paper
Establishing an influence model of green consumption behavior at night market: an exploratory study in Taiwan
Lien, Ching-Yu and Ng, Eric. 2014. "Establishing an influence model of green consumption behavior at night market: an exploratory study in Taiwan." Wang, Chih-Chien (ed.) International Conference on Marketing Studies (ICMS 2014). Taipei, Taiwan 18 - 20 Jun 2014 Taipei, Taiwan.Paper
Service environment and gambling behaviors
Prentice, Catherine and Ma, Er Dan. 2015. "Service environment and gambling behaviors." Gursoy, Dogan, Yolal, Medet and Lee, Timothy (ed.) 5th Advances in Hospitality & Tourism Marketing and Management Conference (AHTMM 2015). Beppu, Japan 18 - 21 Jun 2015Paper
Marketing strategy for eco-apparel
Neupane, Saugat. 2015. Marketing strategy for eco-apparel. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Effects of sport celebrity transgressions in the sport industry
Sassenberg, Anne-Marie. 2015. Effects of sport celebrity transgressions in the sport industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis