Can celebrity save diplomacy? Appropriating wisdom through ‘The Elders'

Edited book (chapter)

Huijser, Hendrik and Tay, Jinna. 2011. "Can celebrity save diplomacy? Appropriating wisdom through ‘The Elders'." Tsaliki, Liza, Frangonikolopoulos, Christos A. and Huliaras, Asteris (ed.) Transnational celebrity activism in global politics: changing the world?. London, United Kingdom. Intellect Books. pp. 105-120
Chapter Title

Can celebrity save diplomacy? Appropriating wisdom through ‘The Elders'

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2249
2250
Book TitleTransnational celebrity activism in global politics: changing the world?
AuthorsHuijser, Hendrik (Author) and Tay, Jinna (Author)
EditorsTsaliki, Liza, Frangonikolopoulos, Christos A. and Huliaras, Asteris
Page Range105-120
Chapter Number5
Number of Pages16
Year2011
PublisherIntellect Books
Intellect Ltd
Place of PublicationLondon, United Kingdom
ISBN9781841503493
Web Address (URL)http://books.google.com/books?id=XdJ6x-EZCzoC&lpg=PP1&ots=lH-EiVbE-y&dq=Can%20Celebrity%20Save%20Diplomacy%3F%20Appropriating%20Wisdom%20through%20%E2%80%98The%20Elders%E2%80%99&lr&pg=PP1#v=onepage&q=Can%20Celebrity%20Save%20Diplomacy?%20Appropriating%20W
Abstract

[Abstract]:
This chapter provides a discussion of Richard Branson's initiative of 'The Elders', and assesses its effectiveness in the context of celebrity activism and celebrity diplomacy. While the self-conscious exploitation of celebrity status in this initiative has the potential to make a positive impact on both the levels of fund raising and of awareness in a Western context, the 'traditional' role of celebrity in this process is at the same time fraught with profound contradictions. This chapter explores the role of 'celebrity diplomacy' in the Elders' attempts to effect change and engage with politics and poverty at a global level. The central question is whether their celebrity status, as well as the celebrity status of their founders, will limit them to awareness raising alone, or whether they can effect meaningful change and a shift in the way diplomacy operates on a global level. This paper will argue that while 'celebrity' has the potential to create awareness, raise much-needed funds, and drive 'political action', this potential is at the same time firmly wedded to contemporary politics of entertainment and media consumption, thus potentially limiting its ability to effect structural change.

Keywordscelebrity activism; celebrity diplomacy; the Elders; celebrity politics; politics of entertainment; media consumption; globalisation; goodwill ambassadors
ANZSRC Field of Research 2020470107. Media studies
440808. International relations
470210. Globalisation and culture
Public Notes

Copyright c2011 Intellect Ltd.

Byline AffiliationsLearning and Teaching Support Unit
University of Queensland
Institution of OriginUniversity of Southern Queensland
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