3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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A cross national analysis of sport consumption
Summers, Jane and Johnson Morgan, Melissa. 2004. "A cross national analysis of sport consumption." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, WV. USA.Paper
Sport consumption: exploring the duality of constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2004. "Sport consumption: exploring the duality of constructs in experiential research." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, W. Va..Paper
Manufacturer and retailer brand innovation in grocery packaged goods categories
Chimhundu, Ranga. 2008. "Manufacturer and retailer brand innovation in grocery packaged goods categories." 12th Annual Waikato Management School Student Research Conference. Hamilton, New Zealand 20 Oct 2008 Hamilton, New Zealand.Paper
FMCG brand, supermarket chain and consumer relationships
Chimhundu, Ranga. 2005. "FMCG brand, supermarket chain and consumer relationships." 2005 Otago Marketing Doctoral Colloquium. Dunedin, New Zealand 17 - 18 Oct 2005 Dunedin, New Zealand.Paper
Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?
Beaumont, Narelle. 2010. "Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?" Wells, Malcolm (ed.) 20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010). Hobart, Tasmania 08 - 11 Feb 2010 Hobart, Australia.Paper
Consumer image effects in international marketing of a service
Zhou, Peng and Lawley, Meredith. 2003. "Consumer image effects in international marketing of a service." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia Coral Gables, U.S. .Paper
Future of the brand management structure in FMCG: A two-dimensional perspective
Chimhundu, Ranga. 2004. Future of the brand management structure in FMCG: A two-dimensional perspective. Masters Thesis Master of Commerce. University of Otago.Masters Thesis
Seeing jazz: doing research
Mills, Michael K.. 2009. "Seeing jazz: doing research." International Journal of Market Research. 51 (3), pp. 383-402. https://doi.org/10.2501/S147078530920061XArticle
Marketing research: an integrated approach: solving business problems: the value of marketing research
Wilson, Alan, Johns, Raechel, Miller, Karen W. and Pentecost, Robin. 2010. Marketing research: an integrated approach: solving business problems: the value of marketing research. Frenchs Forest, NSW. Pearson Education Australia.Authored book
Building brand value: consumer assessment of value
O'Cass, Aron and Miller, Karen. 2006. "Building brand value: consumer assessment of value." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Developing positive consumer attitudes: examining attitudes towards mobile phone brands
Miller, Karen and O'Cass, Aron. 2006. "Developing positive consumer attitudes: examining attitudes towards mobile phone brands." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
How market research can help grow your business
Chadee, Doren and Miller, Karen. 2008. "How market research can help grow your business ." Wine Business Magazine.Article
Sports marketing in an economic quagmire
Fullerton, Sam and Johnson Morgan, Melissa. 2009. "Sports marketing in an economic quagmire." 7th Annual Sport Marketing Association Conference (SMA 2009). Cleveland, Ohio 28 - 30 Oct 2009 Memphis, TN, USA.Paper
The opening of Pandora's box
Tai, Aylwin and Mula, Joseph. 2003. "The opening of Pandora's box." Asian Golf Monthly.Article
The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects
Chimhundu, Ranga and Hamlin, Robert P.. 2008. The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrucken, Germany. VDM Verlag Dr. Muller.Authored book
Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing
Hamlin, Robert P. and Chimhundu, Ranga. 2007. "Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing." Journal of Customer Behavior. 6 (2), pp. 179-194.Article
The effectiveness of reappraisal as an emotional regulation technique for minimizing negative emotional contagion during angry complaint interactions
Dallimore, Karen and Sparks, Beverley. 2008. "The effectiveness of reappraisal as an emotional regulation technique for minimizing negative emotional contagion during angry complaint interactions." EIRASS 2008: Recent Advances in Retailing and Services Science. Zagreb, Croatia 14 - 17 Jul 2008Paper
Future of the brand management structure in FMCG
Chimhundu, Ranga and Hamlin, Robert P.. 2007. "Future of the brand management structure in FMCG." Journal of Brand Management. 14 (3), pp. 232-239. https://doi.org/10.1057/palgrave.bm.2550064Article
The relevance and irrelevance of the brand for small and medium wine enterprises
Miller, Karen and Chadee, Doren. 2008. "The relevance and irrelevance of the brand for small and medium wine enterprises." Small Enterprise Research. 16 (2), pp. 32-44.Article
An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses
Ng, Eric. 2009. "An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses." Contemporary Management Research: an international journal. 5 (3), pp. 287-299.Article
Sports marketing
Johnson Morgan, Melissa and Summers, Jane. 2005. Sports marketing. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.Authored book
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.Authored book
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.Authored book
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.Authored book
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.Authored book
Consumer awareness of sponsorship - a FMCG context
Woodside, Frances M. and Summers, Jane. 2009. "Consumer awareness of sponsorship - a FMCG context." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.Paper
Remembering agrarian collectivism
Cockfield, Geoff. 2009. "Remembering agrarian collectivism." Botterill, Linda Courtenay and Cockfield, Geoff (ed.) The National Party: prospects for the great survivors. Sydney, Australia. Allen & Unwin. pp. 116-136Edited book (chapter)
Higher educational services exports: sources of growth of asian students in US and UK
Chadee, Doren and Naidoo, Vikash. 2009. "Higher educational services exports: sources of growth of asian students in US and UK." Service Business: an international journal. 3 (2), pp. 173-187. https://doi.org/10.1007/s11628-008-0041-7Article
An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium
Muthaly, Sita, Wee, Keng Neo Lynda and Kek, Megan. 2003. "An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium." 1st Doing Business Across Borders Conference (DBAB 2001). Newscastle, Australia 22 - 23 Nov 2001 Newcastle, Australia.Paper
Insights into public preferences for pharmaceutical funding
Whitty, Jennifer A., Rundle-Thiele, Sharyn R. and Scuffham, Paul A.. 2008. "Insights into public preferences for pharmaceutical funding." International Journal of Pharmaceutical and Healthcare Marketing. 2 (3), pp. 216-234. https://doi.org/10.1108/17506120810903980Article
Raising the bar: from corporate social responsibility to corporate social performance
Rundle-Thiele, Sharyn, Ball, Kim and Gillespie, Meghan. 2008. "Raising the bar: from corporate social responsibility to corporate social performance." Journal of Consumer Marketing. 25 (4), pp. 245-253. https://doi.org/10.1108/07363760810882434Article
Political advertising in Australia and New Zealand
Stewart, Julianne. 2006. "Political advertising in Australia and New Zealand." Kaid, Lynda Lee and Holtz-Bacha, Christina (ed.) Sage handbook of political advertising. Thousand Oaks, CA. SAGE Publications Ltd. pp. 269-283Edited book (chapter)
Talking theatre is more than a test drive: two audience development methodologies under review
Scollen, Rebecca. 2009. "Talking theatre is more than a test drive: two audience development methodologies under review." International Journal of Arts Management. 12 (1), pp. 4-13.Article
Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation
Sit, Jason and Birch, Dawn. 2003. "Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2008. "Sports consumption behaviour among generation Y in mainland China." Ghose, Amitabha (ed.) Dynamics of sports marketing. Hyderabad, India. Icfai University Press. pp. 118-127Edited book (chapter)
The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie. 2008. "The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.Paper
The role of nostalgia in determining consumers' sport team identification
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2008. "The role of nostalgia in determining consumers' sport team identification." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.Paper
Determination of the financial return on marketing investment for sports events in Canada
Johnson Morgan, Melissa, Seaton, Sheilagh and Summers, Jane. 2008. "Determination of the financial return on marketing investment for sports events in Canada." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.Paper
A contemporary snapshot of consumer attitudes to sport sponsorship in Australia
Fullerton, Sam, Johnson Morgan, Melissa and Garland, Ron. 2008. "A contemporary snapshot of consumer attitudes to sport sponsorship in Australia." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.Paper
How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment
Sit, Jason, Johnson Morgan, Melissa and Woodside, Frances M.. 2008. "How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.Paper