3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.Paper
Local government marketing model
Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Pedagogical motivations and barriers for developing multi-modal distance education courses
Birch, Dawn. 2006. "Pedagogical motivations and barriers for developing multi-modal distance education courses." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006 Perth, Western Australia.Paper
A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.Article
The impact of barriers to export on export marketing performance
Julian, Craig C. and Ahmed, Zafar U.. 2005. "The impact of barriers to export on export marketing performance." Journal of Global Marketing. 19 (1), pp. 71-94. https://doi.org/10.1300/J042v19n01_05Article
The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation
Julian, Craig C. and Holtedahl, Reidar. 2005. "The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation." Journal of International Marketing and Exporting. 10 (1), pp. 3-15.Article
Assessment of fresh beef quality by Australian consumers at the point of purchase
Jocumsen, Adrienne. 2005. "Assessment of fresh beef quality by Australian consumers at the point of purchase." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Crawley, Australia.Paper
What future the cane industry: is training a vehicle for change?
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "What future the cane industry: is training a vehicle for change?" Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.Paper
Building supply networks: how growers gain their marketing edge
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "Building supply networks: how growers gain their marketing edge." Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.Paper
Public relations ethics: a simpler (but not simplistic) approach to the complexities
Harrison, Karey and Galloway, Chris. 2005. "Public relations ethics: a simpler (but not simplistic) approach to the complexities." PRism . 3 (1), pp. 1-17.Article
Process evaluation of an internet career fair
McIlveen, Peter, Gibson, Ellen, Fallon, Sharlene and Ross, Paul. 2002. "Process evaluation of an internet career fair." Australian Journal of Career Development. 11 (1), pp. 5-8. https://doi.org/10.1177/103841620201100103Article
Public relations practices and organizational performance
Ogunmokun, Gabriel and Chin, Iris. 2005. "Public relations practices and organizational performance." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.Paper
Who's complaining? Using MOSAIC to identify the profile of complainants
Volkov, Michael, Harker, Debra and Harker, Michael. 2005. "Who's complaining? Using MOSAIC to identify the profile of complainants." Marketing Intelligence and Planning. 23 (3), pp. 296-312.Article
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.Paper
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.Paper
An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms
Ng, Eric. 2005. "An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms." Journal of Business and Industrial Marketing. 20 (4/5), pp. 218-225. https://doi.org/10.1108/08858620510603891Article
Mapping components of flour and noodle colour in Australian wheat
Mares, D. J. and Campbell, A. W.. 2001. "Mapping components of flour and noodle colour in Australian wheat." Australian Journal of Agricultural Research. 52 (11/12), pp. 1297-1309. https://doi.org/10.1071/AR01048Article