Foreword [to Business web strategy: design, alignment and application]
Edited book (chapter)
Chapter Title | Foreword [to Business web strategy: design, alignment and application] |
---|---|
Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 2177 |
Book Title | Business web strategy: design, alignment and application |
Authors | |
Author | Cater-Steel, Aileen |
Editors | Al-Hakim, Latif and Memmola, Massimo |
Page Range | xvi-xvii |
Number of Pages | 2 |
Year | 2009 |
Publisher | IGI Global |
Place of Publication | Hershey PA, USA |
ISBN | 9781605660240 |
Web Address (URL) | http://www.igi-global.com/reference/details.asp?id=8272 |
Abstract | This book provides a wealth of information across the lifecycle of web-enabled business processes from strategy through design to implementation. Managers need to be aware of new technologies such as RFID and mobile devices which have the potential to extend the reach and richness of information to enhance the relationship between the organisations and its customers. Another important contribution of this book is in its presentation of rigorous recent academic research to the practitioner community. Many chapters offer insights by describing real-life applications which span public and private sectors. These case studies describe best practice and also provide valuable lessons learned to industry leaders. Others suggest innovative business models and frameworks to evaluate the business benefits from web-based business systems. |
Keywords | business strategy, web, alignment |
ANZSRC Field of Research 2020 | 460908. Information systems organisation and management |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Information Systems |
https://research.usq.edu.au/item/9yz1q/foreword-to-business-web-strategy-design-alignment-and-application
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