350602. Consumer-oriented product or service development
| Title | 350602. Consumer-oriented product or service development |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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A conceptual paper on motivations of sporting event tourists in Vanuatu
Cassidy, Frances. 2013. "A conceptual paper on motivations of sporting event tourists in Vanuatu." Lonik, Ku Azam Tuan (ed.) 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research. Langkawai, Malaysia 29 - 31 Oct 2013 Penang, Malaysia.Paper
A cross national analysis of sport consumption
Summers, Jane and Johnson Morgan, Melissa. 2004. "A cross national analysis of sport consumption." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, WV. USA.Paper
A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses
Ng, Eric. 2008. "A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper
A framework to evaluate performance from an application and user perspective
Kist, Alexander A.. 2011. "A framework to evaluate performance from an application and user perspective." Chilamkurti, Naveen and Jamalipour, Abbas (ed.) Australian Telecommunication Networks and Applications Conference (ATNAC 2011). Melbourne, Australia 09 - 11 Nov 2011 Piscataway, NJ. United States. https://doi.org/10.1109/ATNAC.2011.6096668Paper
A sport celebrity brand image: a conceptual model
Sassenberg, Anne-Marie, Verreynne, Martie-Louise and Johnson Morgan, Melissa. 2012. "A sport celebrity brand image: a conceptual model." International Journal of Organisational Behaviour. 17 (2), pp. 108-121.Article
A sport celebrity image model: focusing efforts to improve outcomes
Sassenberg, Anne-Marie and Verreynne, Martie-Louise. 2010. "A sport celebrity image model: focusing efforts to improve outcomes." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.Paper
A study of council community directories and their use for information about local health services
Eley, Robert, Hossain, Delwar and Khatri, Yunus. 2007. A study of council community directories and their use for information about local health services. Toowoomba, Australia. University of Southern Queensland.Project report
An agenda to construct an improved understanding of Australian organic consumers
Adamsen, Jannie Mia, Lyons, Kristen, Winzar, Hume and Rundle-Thiele, Sharyn. 2007. "An agenda to construct an improved understanding of Australian organic consumers." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium
Muthaly, Sita, Wee, Keng Neo Lynda and Kek, Megan. 2003. "An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium." 1st Doing Business Across Borders Conference (DBAB 2001). Newscastle, Australia 22 - 23 Nov 2001 Newcastle, Australia.Paper
An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.Article
Analysing brand status' impact on brand value
Miller, Karen. 2007. "Analysing brand status' impact on brand value." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.Article
Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.Article
Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers
Summers, Jane. 2010. "Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers." 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 Morgantown, WV. United States.Paper
Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance
Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261Article
Australian wines in China. Wine with lemonade: is the myth a reality?
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "Australian wines in China. Wine with lemonade: is the myth a reality?" Australian and New Zealand Grapegrower and Winemaker. 516, pp. 84-87.Article
Building brand value: consumer assessment of value
O'Cass, Aron and Miller, Karen. 2006. "Building brand value: consumer assessment of value." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Conceptual model development of local cultural brand experiences
Lien, Ching-Yu and Ng, Eric. 2014. "Conceptual model development of local cultural brand experiences." 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014). Singapore 23 - 25 Sep 2014 Singapore. https://doi.org/10.1109/ICMIT.2014.6942395Paper
Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective
Aila, Fredrick O., Oima, David, Ochieng, Isaac, Ojera, Patrick B. and Odera, Odhiambo. 2012. "Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective." Research on Humanities and Social Sciences. 2 (6), pp. 240-250.Article
Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Textbook (chapter)
Consumer complaint behaviour in sport consumption
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2005. "Consumer complaint behaviour in sport consumption." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.Paper
Consumers perceptions towards organic food in Yogyakarta, Indonesia
Kurnia, P., Sun, X. and Collins, R.. 2013. "Consumers perceptions towards organic food in Yogyakarta, Indonesia ." Acta Horticulturae. 1006, pp. 185-191. https://doi.org/10.17660/ActaHortic.2013.1006.22Article
Consumers' level of comfort with an advanced practice role for registered nurses in general practice: a Queensland, Australia study
Hegney, Desley, Eley, Robert, Buikstra, Elizabeth, Rees, Sharon and Patterson, Elizabeth. 2006. "Consumers' level of comfort with an advanced practice role for registered nurses in general practice: a Queensland, Australia study." Australian Journal of Primary Health. 12 (3), pp. 44-51.Article
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W. and Mills, Michael K.. 2012. "Contributing clarity by examining brand luxury in the fashion market." Journal of Business Research. 65 (10), pp. 1471-1479. https://doi.org/10.1016/j.jbusres.2011.10.013Article
Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Moon, Junyean, Chadee, Doren and Tikoo, Surinder. 2008. "Culture, product type, and price influences on consumer purchase intention to buy personalized products online." Journal of Business Research. 61 (1), pp. 31-39. https://doi.org/10.1016/j.jbusres.206.05.012Article
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective
Sit, Jason and Johnson Morgan, Melissa. 2009. "Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective." EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution. Guildford, United Kingdom 15 - 17 Jul 2009 Surrey, UK.Paper
Designing festival experiences to influence visitor perceptions: the case of a wine and food festival
Axelsen, Megan and Swan, Taryn. 2010. "Designing festival experiences to influence visitor perceptions: the case of a wine and food festival." Journal of Travel Research. 49 (4), pp. 436-450. https://doi.org/10.117/00472875509346796Article
Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost
Pham, Hiep-Hung, Lai, Sueling, Vuong, Quan-Hoang and Nguyen, The Cuong. 2018. "Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost." 11th Vietnam Economist Annual Meeting(VEAM 2018). Hanoi, Vietnam 11 - 12 Jun 2018Paper
Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery
Hume, Margee. 2008. "Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery ." International Journal of Arts Management. 10 (2), pp. 40-55.Article
Developing a presence in a mainstream market with a product perceived as offbeat
Miller, Karen, Brown, Les and Chadee, Doren. 2008. "Developing a presence in a mainstream market with a product perceived as offbeat." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.Paper
Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
McClymont, Hoda. 2003. "Developing database marketing strategies for consumer markets: a cross-industry, theory-building study." Tolo, M., Geursen, G. and Kennedy, R. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Developing positive consumer attitudes: examining attitudes towards mobile phone brands
Miller, Karen and O'Cass, Aron. 2006. "Developing positive consumer attitudes: examining attitudes towards mobile phone brands." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Does brand influence wine purchase?
Miller, Karen W. and Chadee, Doren. 2008. "Does brand influence wine purchase?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper
Drive tourists: who are they, what do they do and how do we attract them?
Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.Article
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].Paper
Effects of sport celebrity transgressions in the sport industry
Sassenberg, Anne-Marie. 2015. Effects of sport celebrity transgressions in the sport industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Effects of sport celebrity transgressions: an exploratory study
Sassenberg, A.. 2015. "Effects of sport celebrity transgressions: an exploratory study." Sport Marketing Quarterly. 24 (2), pp. 78-90.Article