Preface [to Business web strategy: design, alignment and application]
Edited book (chapter)
Chapter Title | Preface [to Business web strategy: design, alignment and application] |
---|---|
Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 2177 |
Book Title | Business web strategy: design, alignment and application |
Authors | Memmola, Massimo (Author) and Al-Hakim, Latif (Author) |
Editors | Al-Hakim, Latif and Memmola, Massimo |
Number of Pages | 12 |
Year | 2009 |
Publisher | IGI Global |
Place of Publication | Hershey, PA. United States |
ISBN | 9781605660240 |
Web Address (URL) | http://www.igi-global.com/reference/details.asp?id=8272 |
Abstract | This Preface introduces the book 'Web Business Strategy: Design, alignment, and Applications'. The book covers theoretical and conceptual frameworks, concepts, trends, challenges and opportunities, performance measurement, and applications of Web Strategies. It comprises eighteen chapters organised into three sections; Web strategy design, Web strategy alignment, and Web strategy applications. The book provides insights and support for researchers, managers, practitioners concerned with the subject of strategic approach to the Internet. |
Keywords | business strategy; web; alignment |
ANZSRC Field of Research 2020 | 460507. Information extraction and fusion |
350302. Business information management (incl. records, knowledge and intelligence) | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Catholic University of Sacred Heart, Italy |
School of Management and Marketing |
https://research.usq.edu.au/item/9yz0w/preface-to-business-web-strategy-design-alignment-and-application
2010
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