Technology readiness and segmentation profile of mature consumers
Paper
Paper/Presentation Title | Technology readiness and segmentation profile of mature consumers |
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Presentation Type | Paper |
Authors | Rose, Janelle (Author) and Fogarty, Gerard J. (Author) |
Editors | Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle |
Journal or Proceedings Title | Proceedings of the 4th Biennial Conference of the Academy of World Business, Marketing and Management Development |
ERA Conference ID | 60748 |
Journal Citation | 4 (1), pp. 57-65 |
Number of Pages | 9 |
Year | 2010 |
Place of Publication | Australia |
ISBN | 9780975227237 |
Web Address (URL) of Paper | http://www.academyofworldbusiness.com/conf2010.html |
Conference/Event | 4th Biennial Conference of the Academy of World Business, Marketing and Management Development |
Academy of World Business, Marketing and Management Development (AWBMAMD) Conference | |
Event Details | 4th Biennial Conference of the Academy of World Business, Marketing and Management Development Parent Biennial Conference of the Academy of World Business, Marketing and Management Development Event Date 12 to end of 15 Jul 2010 Event Location Finland |
Event Details | Academy of World Business, Marketing and Management Development (AWBMAMD) Conference AWBMAMD |
Abstract | Self-service technologies (SSTs) play a major role in enabling consumers to perform service delivery themselves. The purpose of this study was to test extensions of the original Technology Acceptance Model (TAM) aimed at predicting mature consumers’ attitude and behaviour towards using self-service banking technologies (SSBTs). A survey methodology was employed to gather data from 208 mature consumers on variables captured by the extended TAM. Path analysis indicated that self-efficacy, technology discomfort, perceived risk, and personal contact were determinants of perceived ease of use and perceived usefulness and also direct and indirect determinants of attitude towards and intention to use SSBTs. These findings have theoretical implications for models of technology acceptance and practical interventions designed at increasing use of SSBTs among mature consumers. |
Keywords | self-service banking technology; technology acceptance; technology readiness |
ANZSRC Field of Research 2020 | 350699. Marketing not elsewhere classified |
Public Notes | No evidence of copyright restrictions on web site. Full conference title: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development: Managing and Marketing Organizations in an Era of Global Economic Uncertainty and Environmental Complexity. |
Byline Affiliations | James Cook University |
Australian Centre for Sustainable Business and Development |
https://research.usq.edu.au/item/q0183/technology-readiness-and-segmentation-profile-of-mature-consumers
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