The influence of incentives and survey design on mail survey response rates for mature consumers
Paper
Paper/Presentation Title | The influence of incentives and survey design on mail survey response rates for mature consumers |
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Presentation Type | Paper |
Authors | Rose, Janelle (Author) and Fogarty, Gerard (Author) |
Editors | Luxton, Sandra |
Journal or Proceedings Title | Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference (ANZMAC 2009) |
Number of Pages | 7 |
Year | 2009 |
Place of Publication | Canning Bridge, Western Australia |
ISBN | 1863081607 |
Web Address (URL) of Paper | http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-191.pdf |
Conference/Event | ANZMAC 2009: Sustainable Management and Marketing |
Event Details | ANZMAC 2009: Sustainable Management and Marketing Parent ANZMAC Conference Event Date 30 Nov 2009 to end of 02 Dec 2009 Event Location Melbourne, Australia |
Abstract | The mail survey is still the preferred research tool for the mature consumer population and questions remain about ways of boosting survey response rates. The influence of two |
Keywords | consumer surveys; response rate; incentives |
ANZSRC Field of Research 2020 | 490501. Applied statistics |
350604. Marketing communications | |
520105. Psychological methodology, design and analysis | |
Public Notes | The contents and any opinions expressed represent the views of the authors only. This publication is copyright. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, no part may be reproduced without prior written permission from the Publisher. |
Byline Affiliations | James Cook University |
Department of Psychology | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q1242/the-influence-of-incentives-and-survey-design-on-mail-survey-response-rates-for-mature-consumers
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