Determinants of perceived usefulness and perceived ease of use in the technology acceptance model: senior consumers' adoption of self-service banking Technologies
Paper
Paper/Presentation Title | Determinants of perceived usefulness and perceived ease of use in the technology acceptance model: senior consumers' adoption of self-service banking Technologies |
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Presentation Type | Paper |
Authors | Rose, Janelle (Author) and Fogarty, Gerard J. (Author) |
Editors | Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle |
Journal or Proceedings Title | Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century |
Journal Citation | 2 (10), pp. 122-129 |
Number of Pages | 8 |
Year | 2006 |
Place of Publication | Perth, Western Australia |
ISBN | 0975227211 |
Web Address (URL) of Paper | http://www.academyofworldbusiness.com/conf2006.html |
Conference/Event | 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century |
Event Details | 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century Parent Biennial Conference of the Academy of World Business, Marketing and Management Development Event Date 10 to end of 13 Jul 2006 Event Location Paris, France |
Abstract | [Abstract]: Self-service technologies (SSTs) play a major role in enabling consumers to perform service delivery themselves. The purpose of this study was to test extensions of the Technology Acceptance Model (TAM) aimed at predicting senior consumers’ acceptance and use of self-service banking technologies (SSBTs). A survey methodology was employed to gather data from 208 seniors on variables captured by the extended TAM. Path analysis indicated that selfefficacy, technology discomfort, perceived risk and personal contact were determinants of perceived ease of use and perceived usefulness and also direct and indirect determinants of attitude towards and intention to use SSBTs. These findings have theoretical implications for models of technology acceptance and practical interventions designed at increasing use of SSBTs. |
Keywords | mature consumers; attitudes; self-service banking technologies; self-service technologies; financial services; consumer resistance; consumer behaviour; technology acceptance model; theory of planned behaviour |
ANZSRC Field of Research 2020 | 460806. Human-computer interaction |
520199. Applied and developmental psychology not elsewhere classified | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Public Notes | No evidence of copyright restrictions on web site. |
Byline Affiliations | James Cook University |
Department of Psychology | |
School of Management and Marketing |
https://research.usq.edu.au/item/9xyx6/determinants-of-perceived-usefulness-and-perceived-ease-of-use-in-the-technology-acceptance-model-senior-consumers-adoption-of-self-service-banking-technologies
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