Prof Catherine Prentice
| Name | Prof Catherine Prentice |
|---|---|
| Email Address | catherine.prentice@unisq.edu.au |
| Job Title | Professor (Marketing) |
| Qualifications | MBA Lincoln, PhD Victoria |
| Department | School of Business |
| Affiliations | Centre for Health Research |
| ORCID | https://orcid.org/0000-0002-7700-3889 |
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Biography
Professor Catherine Prentice is a Professor of Marketing, Head of Marketing Discipline, University of Southern Queensland, Australia, the director of Asia Pacific Association for Gambling Studies and a founding committee of New Silk Road World Forum. She has published extensively in top-tier marketing and management journals. Her main research interests include artificial intelligence, emotional intelligence, service research, consumer psychology, consumer behaviours, branding, services and relationship marketing, tourism, hospitality and gambling studies. She currently serves as Regional Editor of International Journal of Contemporary Hospitality Management; Associate editor of Service Industries Journal, Journal of Hospitality and Marketing Management, Tourism Review, and Journal of Global Scholars of Marketing Science and an editorial member of over a dozen of Q1 journals. Prior to her academic career, Catherine was an entrepreneur owning multiple businesses and consulting firms as well as a senior corporate executive at one of the largest corporations in Asia Pacific.
Employment
| Position | Organisation | From | To |
|---|---|---|---|
| Professor of Marketing, and Head of Marketing Discipline | University of Southern Queensland | 2022 |
Expertise
Artificial intelligence, emotional intelligence, service marketing research, consumer behaviours, branding, mental health, social marketing, tourism, hospitality and gambling studies
Teaching
Customer experience
Emotional Intelligence
Fields of Research
- 350402. Hospitality management
- 350404. Retail
- 350499. Commercial services not elsewhere classified
- 350601. Consumer behaviour
- 350606. Marketing research methodology
- 350611. Service marketing
- 420603. Health promotion
- 460205. Intelligent robotics
- 460299. Artificial intelligence not elsewhere classified
Professional Membership
| Professional Membership | Year |
|---|---|
| HEA | |
| ANZMAC |
MBA
Lincoln
2001
PhD
Victoria
2009
Current Supervisions
| Research Title | Supervisor Type | Level of Study | Commenced |
|---|---|---|---|
| Niche Market, Word of Mouth, SEO and more -- the Applicability and Inefficiency of Australian Style Marketing | Principal Supervisor | Masters | 2024 |
| The influence of Social Exclusion on The Purchasing Intention for Inconspicuous Luxury Products in Luxury Consumption | Principal Supervisor | Doctoral | 2024 |
| From Perceived Financial Constraints and Information on Rejected Options to Subjective Well-being: the roles of Opportunity Cost Consideration and Regret | Principal Supervisor | Doctoral | 2024 |
| Identifying marketing strategies for enhancing phygital customer experience | Principal Supervisor | Masters | 2024 |
| Developing a Cobotic Model to Address Employee and Customer Engagement | Principal Supervisor | Doctoral | 2023 |
| Incorporating AI into Service Quality: Enhancing Employee and Customer Engagement in the Hospitality Industry ¿ A Case Study of Hotels | Principal Supervisor | Doctoral | 2023 |
| The Changing Dynamics of Retail Marketing Mix in the Present-Day Scenario and Analysing the Major Confronts of Retail Marketers for Various Customers All Across the Globe | Associate Supervisor | Doctoral | 2023 |
| Menopause Marketing - A Multiple Perspective | Principal Supervisor | Doctoral | 2023 |
| Enhancing branding with hero¿s journey storytelling strategy | Principal Supervisor | Doctoral | 2022 |
| The influence of social media communication on the spillover effect in mega sport events | Principal Supervisor | Doctoral | 2022 |
| Quality, control and consistency in English language education business franchising and partnerships in Hong Kong, Macau and mainland China. | Principal Supervisor | Doctoral | 2020 |
Completed Supervisions
| Research Title | Supervisor Type | Level of Study | Completed |
|---|---|---|---|
| Determinants influencing cryptocurrency returns | Associate Supervisor | Doctoral | 2024 |