3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Effects of sport celebrity transgressions: an exploratory study
Sassenberg, A.. 2015. "Effects of sport celebrity transgressions: an exploratory study." Sport Marketing Quarterly. 24 (2), pp. 78-90.Article
An analysis of the use of market intelligence data by senior business leaders – the development of a new model (ICSAR) for the identification and implementation of specifically focused data
Dowsett, Christopher James. 2015. An analysis of the use of market intelligence data by senior business leaders – the development of a new model (ICSAR) for the identification and implementation of specifically focused data. Doctorate other than PhD Doctor of Professional Studies. University of Southern Queensland.Doctorate other than PhD
Category captain arrangements in grocery retail marketing
Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124Article
Compulsory marketing schemes and Section 92 of the Australian Constitution
Gray, Anthony. 2014. "Compulsory marketing schemes and Section 92 of the Australian Constitution." University of Tasmania Law Review. 33 (2), pp. 317-344.Article
Beyond the borders: the three Ts of contemporary protocols for efficient teleworking
Neary, Liz and Hingst, Ray. 2014. "Beyond the borders: the three Ts of contemporary protocols for efficient teleworking." Bhuiyan, Md. Mahbubul Hoque (ed.) World Business, Finance and Management Conference (WBFM 2014): Research for Progress. Auckland, New Zealand 08 - 09 Dec 2014 Melbourne, Australia.Paper
Manufacturer and retailer brands: Is strategic coexistence the norm?
Chimhundu, Ranga, McNeill, Lisa S. and Hamlin, Robert P.. 2015. "Manufacturer and retailer brands: Is strategic coexistence the norm?" Australasian Marketing Journal. 23 (1), pp. 49-60. https://doi.org/10.1016/j.ausmj.2014.11.004Article
A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.Paper
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung, Bougoure, Ursula S. and Miller, Karen W.. 2014. "The effects of affective and utilitarian brand relationships on brand consideration." Journal of Brand Management. 21 (6), pp. 469-484. https://doi.org/10.1057/bm.2014.15Article
Post-structuralism
Hourigan, Daniel. 2011. "Post-structuralism." Southerton, Dale (ed.) Encyclopedia of consumer culture. Thousand Oaks, CA. United States. SAGE Publications Ltd. pp. 1132-1137Edited book (chapter)
Conceptual model development of local cultural brand experiences
Lien, Ching-Yu and Ng, Eric. 2014. "Conceptual model development of local cultural brand experiences." 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014). Singapore 23 - 25 Sep 2014 Singapore. https://doi.org/10.1109/ICMIT.2014.6942395Paper
Establishing an influence model of green consumption behavior at night market: an exploratory study in Taiwan
Lien, Ching-Yu and Ng, Eric. 2014. "Establishing an influence model of green consumption behavior at night market: an exploratory study in Taiwan." Wang, Chih-Chien (ed.) International Conference on Marketing Studies (ICMS 2014). Taipei, Taiwan 18 - 20 Jun 2014 Taipei, Taiwan.Paper
Service environment and gambling behaviors
Prentice, Catherine and Ma, Er Dan. 2015. "Service environment and gambling behaviors." Gursoy, Dogan, Yolal, Medet and Lee, Timothy (ed.) 5th Advances in Hospitality & Tourism Marketing and Management Conference (AHTMM 2015). Beppu, Japan 18 - 21 Jun 2015Paper
Marketing strategy for eco-apparel
Neupane, Saugat. 2015. Marketing strategy for eco-apparel. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Effects of sport celebrity transgressions in the sport industry
Sassenberg, Anne-Marie. 2015. Effects of sport celebrity transgressions in the sport industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts
Hume, Margee and Sullivan-Mort, Gillian. 2010. "Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts ." Bergmann, Matthaus and Faust, Timotheus (ed.) Handbook of business and finance: multinational companies, venture capital and non-profit organizations. New York, NY. United States. Nova Science Publishers. pp. 79-99Edited book (chapter)
Regenerative medicine, resource and regulation: lessons learned from the remedi project
Ginty, Patrick J., Rayment, Erin A., Hourd, Paul and Williams, David J.. 2011. "Regenerative medicine, resource and regulation: lessons learned from the remedi project." Regenerative Medicine. 6 (2), pp. 241-253. https://doi.org/10.2217/rme.10.89Article
History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5
Coatney, Caryn. 2010. "History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5." Melbourne Historical Journal. 38, pp. 39-56.Article
Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support
Coatney, Caryn. 2012. "Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support." Jalbert, Mercedes (ed.) Global Conference on Business and Finance (IBFR 2012). Honolulu, United States 03 - 06 Jan 2012 Hilo, HI. United States.Paper
Does social labelling encourage child schooling and discourage child labour in Nepal?
Chakrabarty, Sayan, Grote, Ulrike and Luchters, Guido. 2011. "Does social labelling encourage child schooling and discourage child labour in Nepal?" International Journal of Educational Development. 31 (5), pp. 489-495. https://doi.org/10.1016/j.ijedudev.2010.11.002Article
Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
McClymont, Hoda. 2013. "Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers." ANZMAC 2013: Engaging With Our Future. Auckland, New Zealand 01 - 04 Dec 2013 Auckland, New Zealand.Paper
Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies
Hume, Margee, Johnston, Paul, Argar, Mark and Hume, Craig. 2013. "Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies." Gonzalez-Perez, Maria Alejandra and Leonard, Liam (ed.) International business, sustainability and corporate social responsibility. Bingley, WYorks. United Kingdom. Emerald. pp. 151 -185Edited book (chapter)
The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad
Dahwa, Masimba Phillip, Al-Hakim, Latif and Ng, Eric. 2013. "The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad." Journal of Relationship Marketing. 12 (4), pp. 280-300. https://doi.org/10.1080/15332667.2013.846768Article
A conceptual paper on motivations of sporting event tourists in Vanuatu
Cassidy, Frances. 2013. "A conceptual paper on motivations of sporting event tourists in Vanuatu." Lonik, Ku Azam Tuan (ed.) 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research. Langkawai, Malaysia 29 - 31 Oct 2013 Penang, Malaysia.Paper
Social media practices serving co-creation in tourism
Horvath, Zsuzsanna. 2011. "Social media practices serving co-creation in tourism." Clarke, Alan (ed.) 2nd International Tourism Conference 2010: Exploring Co-Creation. Veszprem, Hungary 16 - 18 Sep 2010 Harlow, EX. United Kingdom.Paper
Cultural value perception in the memorable tourism experience
Horvath, Zsuzsanna. 2013. "Cultural value perception in the memorable tourism experience." Smith , Melanie and Richards, Greg (ed.) The Routledge handbook of cultural tourism. Abingdon, Oxon. United Kingdom. Routledge. pp. 375-382Edited book (chapter)
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.Article
Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee and Mills, Michael. 2013. "Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour ." Journal of Fashion Marketing and Management. 17 (4), pp. 460-485. https://doi.org/10.1108/JFMM-03-2013-0020Article
Grower communication: a winery imperative
Somogyi, Simon. 2008. "Grower communication: a winery imperative." Australian & New Zealand Grapegrower & Winemaker.Article
The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs
Ross, Pauline and Styger, Lee. 2013. "The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs." Davidsson, Per (ed.) 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013). Brisbane, Australia 06 - 08 Feb 2013 Brisbane, Australia.Paper
Strategies to improve retention of postgraduate business students in distance education courses: an Australian case
Carroll, David, Ng, Eric and Birch, Dawn. 2013. "Strategies to improve retention of postgraduate business students in distance education courses: an Australian case." Turkish Online Journal of Distance Education. 14 (1), pp. 140-153.Article
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.Authored book
Wine tasting: should Granite Belt wineries charge for tasting?
McNamara, Noeleen and Cassidy, Frances. 2012. "Wine tasting: should Granite Belt wineries charge for tasting?" 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Local residents' perceptions on tourism: an Espiritu Santo and Tangoa Islands, a Vanuatu study
Cassidy, Frances. 2012. "Local residents' perceptions on tourism: an Espiritu Santo and Tangoa Islands, a Vanuatu study." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Strategic trisector collaboration in disaster response
Kong, Eric. 2013. "Strategic trisector collaboration in disaster response." World Review of Business Research. 3 (2), pp. 127-140.Article
Hedonic customer responses to fast fashion and replicas
Miller, Karen. 2013. "Hedonic customer responses to fast fashion and replicas." Journal of Fashion Marketing and Management. 17 (2), pp. 160-174. https://doi.org/10.1108/JFMM-10-2011-0072Article
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214Article
A simplified scale for assessing current impact of climate change in the Pacific region
Macfarlane, M.. 2012. "A simplified scale for assessing current impact of climate change in the Pacific region." Climate Adaptation in Action 2012: Sharing Knowledge to Adapt (NCCARF 2012). Melbourne, Australia 26 - 28 Jun 2012 Brisbane, Australia.Poster
A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs
Ross, Pauline, McGowan, Carol G. and Styger, Lee E. J.. 2012. "A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs ." Clift, Bob and Jahan, Nuha (ed.) 19th International Business Research Conference. Melbourne, Australia 19 - 21 Nov 2012 Melbourne, Australia. https://doi.org/10.2139/ssrn.2174337Paper
Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry
Chepkwony, Joel, Korir, Michael Kirwa, Lagat, Charles, Mumbo, Hazel Miseda and Odera, Odhiambo. 2012. "Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry." European Journal of Business and Social Sciences. 1 (7), pp. 87-96.Article
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.Article