3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts
Hume, Margee and Sullivan-Mort, Gillian. 2010. "Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts ." Bergmann, Matthaus and Faust, Timotheus (ed.) Handbook of business and finance: multinational companies, venture capital and non-profit organizations. New York, NY. United States. Nova Science Publishers. pp. 79-99Edited book (chapter)
Regenerative medicine, resource and regulation: lessons learned from the remedi project
Ginty, Patrick J., Rayment, Erin A., Hourd, Paul and Williams, David J.. 2011. "Regenerative medicine, resource and regulation: lessons learned from the remedi project." Regenerative Medicine. 6 (2), pp. 241-253. https://doi.org/10.2217/rme.10.89Article
History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5
Coatney, Caryn. 2010. "History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5." Melbourne Historical Journal. 38, pp. 39-56.Article
Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support
Coatney, Caryn. 2012. "Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support." Jalbert, Mercedes (ed.) Global Conference on Business and Finance (IBFR 2012). Honolulu, United States 03 - 06 Jan 2012 Hilo, HI. United States.Paper
Does social labelling encourage child schooling and discourage child labour in Nepal?
Chakrabarty, Sayan, Grote, Ulrike and Luchters, Guido. 2011. "Does social labelling encourage child schooling and discourage child labour in Nepal?" International Journal of Educational Development. 31 (5), pp. 489-495. https://doi.org/10.1016/j.ijedudev.2010.11.002Article
Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
McClymont, Hoda. 2013. "Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers." ANZMAC 2013: Engaging With Our Future. Auckland, New Zealand 01 - 04 Dec 2013 Auckland, New Zealand.Paper
Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies
Hume, Margee, Johnston, Paul, Argar, Mark and Hume, Craig. 2013. "Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies." Gonzalez-Perez, Maria Alejandra and Leonard, Liam (ed.) International business, sustainability and corporate social responsibility. Bingley, WYorks. United Kingdom. Emerald. pp. 151 -185Edited book (chapter)
The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad
Dahwa, Masimba Phillip, Al-Hakim, Latif and Ng, Eric. 2013. "The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad." Journal of Relationship Marketing. 12 (4), pp. 280-300. https://doi.org/10.1080/15332667.2013.846768Article
A conceptual paper on motivations of sporting event tourists in Vanuatu
Cassidy, Frances. 2013. "A conceptual paper on motivations of sporting event tourists in Vanuatu." Lonik, Ku Azam Tuan (ed.) 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research. Langkawai, Malaysia 29 - 31 Oct 2013 Penang, Malaysia.Paper
Social media practices serving co-creation in tourism
Horvath, Zsuzsanna. 2011. "Social media practices serving co-creation in tourism." Clarke, Alan (ed.) 2nd International Tourism Conference 2010: Exploring Co-Creation. Veszprem, Hungary 16 - 18 Sep 2010 Harlow, EX. United Kingdom.Paper
Cultural value perception in the memorable tourism experience
Horvath, Zsuzsanna. 2013. "Cultural value perception in the memorable tourism experience." Smith , Melanie and Richards, Greg (ed.) The Routledge handbook of cultural tourism. Abingdon, Oxon. United Kingdom. Routledge. pp. 375-382Edited book (chapter)
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.Article
Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee and Mills, Michael. 2013. "Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour ." Journal of Fashion Marketing and Management. 17 (4), pp. 460-485. https://doi.org/10.1108/JFMM-03-2013-0020Article
Grower communication: a winery imperative
Somogyi, Simon. 2008. "Grower communication: a winery imperative." Australian & New Zealand Grapegrower & Winemaker.Article
The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs
Ross, Pauline and Styger, Lee. 2013. "The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs." Davidsson, Per (ed.) 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013). Brisbane, Australia 06 - 08 Feb 2013 Brisbane, Australia.Paper
Strategies to improve retention of postgraduate business students in distance education courses: an Australian case
Carroll, David, Ng, Eric and Birch, Dawn. 2013. "Strategies to improve retention of postgraduate business students in distance education courses: an Australian case." Turkish Online Journal of Distance Education. 14 (1), pp. 140-153.Article
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.Authored book
Wine tasting: should Granite Belt wineries charge for tasting?
McNamara, Noeleen and Cassidy, Frances. 2012. "Wine tasting: should Granite Belt wineries charge for tasting?" 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Local residents' perceptions on tourism: an Espiritu Santo and Tangoa Islands, a Vanuatu study
Cassidy, Frances. 2012. "Local residents' perceptions on tourism: an Espiritu Santo and Tangoa Islands, a Vanuatu study." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Strategic trisector collaboration in disaster response
Kong, Eric. 2013. "Strategic trisector collaboration in disaster response." World Review of Business Research. 3 (2), pp. 127-140.Article
Hedonic customer responses to fast fashion and replicas
Miller, Karen. 2013. "Hedonic customer responses to fast fashion and replicas." Journal of Fashion Marketing and Management. 17 (2), pp. 160-174. https://doi.org/10.1108/JFMM-10-2011-0072Article
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214Article
A simplified scale for assessing current impact of climate change in the Pacific region
Macfarlane, M.. 2012. "A simplified scale for assessing current impact of climate change in the Pacific region." Climate Adaptation in Action 2012: Sharing Knowledge to Adapt (NCCARF 2012). Melbourne, Australia 26 - 28 Jun 2012 Brisbane, Australia.Poster
A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs
Ross, Pauline, McGowan, Carol G. and Styger, Lee E. J.. 2012. "A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs ." Clift, Bob and Jahan, Nuha (ed.) 19th International Business Research Conference. Melbourne, Australia 19 - 21 Nov 2012 Melbourne, Australia. https://doi.org/10.2139/ssrn.2174337Paper
Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry
Chepkwony, Joel, Korir, Michael Kirwa, Lagat, Charles, Mumbo, Hazel Miseda and Odera, Odhiambo. 2012. "Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry." European Journal of Business and Social Sciences. 1 (7), pp. 87-96.Article
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.Article
Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers
Summers, Jane. 2010. "Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers." 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 Morgantown, WV. United States.Paper
Conceptualising a framework for sustainable decision making for sport funding in regional government
Johnson Morgan, Melissa and Summers, Jane. 2012. "Conceptualising a framework for sustainable decision making for sport funding in regional government." 10th Annual Sports Marketing Association Conference: Celebrating a Decade of Magic (SMA 2012). Orlando, FL. United States 24 - 27 Oct 2012 Morgantown, WV. United States.Paper
Selling the dream: marketing an education
Kerby, Martin. 2013. "Selling the dream: marketing an education." International Journal of Pedagogies and Learning. 8 (1), pp. 10-17. https://doi.org/10.5172/ijpl.2013.8.1.10Article
The impact of sponsorship awareness in low involvement settings
Woodside, Frances M. and Summers, Jane. 2012. "The impact of sponsorship awareness in low involvement settings." Contemporary Management Research: an international journal. 8 (3), pp. 205-228.Article
The effect of inter-organization trust and dependency on e-procurement adoption: A case of Malaysian manufacturers
Al-Hakim, Latif, Nik Abdullah, Nik Ab Halim and Ng, Eric. 2012. "The effect of inter-organization trust and dependency on e-procurement adoption: A case of Malaysian manufacturers." Journal of Electronic Commerce in Organizations: the international journal of electronic commerce in modern organizations. 10 (2), pp. 40-60. https://doi.org/10.4018/jeco.2012040103Article
Using social marketing initiatives to address disconnection in the Lockyer Valley Region
Miller, Karen and Pedersen, Cec. 2012. "Using social marketing initiatives to address disconnection in the Lockyer Valley Region." 2012 International Social Marketing Conference. Brisbane, Australia 27 - 29 Jun 2012 Nathan, Brisbane, Australia.Paper
Starting small and going global: lessons that brand storytelling can teach SMEs.
Miller, Karen. 2012. "Starting small and going global: lessons that brand storytelling can teach SMEs." 4th Global Conference on SME, Entrepreneurship and Service Innovation. Gold Coast, Australia 12 - 13 Jul 2012 Brisbane, Australia.Paper
Community engagement and building connectivity in the Lockyer Valley region
Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
An empirical study on the success factors of supplier-distributor relationships
Ng, Eric. 2012. "An empirical study on the success factors of supplier-distributor relationships." Contemporary Management Research: an international journal. 8 (2), pp. 161-180.Article
Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor
Mills, Michael K. and Quinn, Andrea J.. 2012. "Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor." International Journal of Organisational Behaviour. 17 (3), pp. 4-7.Article
Rethinking market orientation through learning practices
Murray, Peter A., Gray, David M., Carter, Leanne and Miller, Karen W.. 2012. "Rethinking market orientation through learning practices." International Journal of Organisational Behaviour. 17 (3), pp. 8-32.Article
Are Chinese passengers willing to pay more for better air services?
Zhang, Yahua. 2012. "Are Chinese passengers willing to pay more for better air services?" Journal of Air Transport Management. 25, pp. 5-7. https://doi.org/10.1016/j.jairtraman.2012.02.003Article
A sport celebrity brand image: a conceptual model
Sassenberg, Anne-Marie, Verreynne, Martie-Louise and Johnson Morgan, Melissa. 2012. "A sport celebrity brand image: a conceptual model." International Journal of Organisational Behaviour. 17 (2), pp. 108-121.Article
iLeisure: conceptualizing youth online leisure and quality of life
Hume, Margee and Sullivan Mort, Gillian. 2012. "iLeisure: conceptualizing youth online leisure and quality of life." International Journal of Organisational Behaviour. 17 (2), pp. 87-107.Article