3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Marketing manufacturer and retailer house brands: A study of shelf space in two product categories
Chimhundu, Ranga. 2012. "Marketing manufacturer and retailer house brands: A study of shelf space in two product categories." International Journal of Marketing Studies. 4 (6), pp. 35-43. https://doi.org/10.5539/ijms.v4n6p35Article
Probing brand luxury: a multiple lens approach
Miller, Karen W. and Mills, Michael K.. 2012. "Probing brand luxury: a multiple lens approach." Journal of Brand Management. 20 (1), pp. 41-51. https://doi.org/10.1057/bm.2011.64Article
Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective
Aila, Fredrick O., Oima, David, Ochieng, Isaac, Ojera, Patrick B. and Odera, Odhiambo. 2012. "Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective." Research on Humanities and Social Sciences. 2 (6), pp. 240-250.Article
Examining public hospital service failure: the influence of service failure type, service expectations, and attribution on consumer response
Walton, Andrea and Hume, Margee. 2012. "Examining public hospital service failure: the influence of service failure type, service expectations, and attribution on consumer response ." Journal of Nonprofit and Public Sector Marketing. 24 (3), pp. 202-221. https://doi.org/10.1080/10495142.2012.705179Article
Influence of promotional strategies on banks performance
Aliata, Victor Lusala, Odondo, Alphonce J., Aila, Fredrick Onyango, Ojera, Patrick B., Abong’o, Beatrice E. and Odera, Odhiambo. 2012. "Influence of promotional strategies on banks performance." International Journal of Business, Humanities and Technology. 2 (5), pp. 169-178.Article
Advertising by professions and the Competition and Consumer Act 2010 (Cth)
Gray, Anthony. 2012. "Advertising by professions and the Competition and Consumer Act 2010 (Cth)." Australian Business Law Review. 40 (5), pp. 336-347.Article
A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach
Zhang, Yahua. 2012. "A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach." Journal of the Asia Pacific Economy. 17 (3), pp. 464-475. https://doi.org/10.1080/13547860.2012.694701Article
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W. and Mills, Michael K.. 2012. "Contributing clarity by examining brand luxury in the fashion market." Journal of Business Research. 65 (10), pp. 1471-1479. https://doi.org/10.1016/j.jbusres.2011.10.013Article
The role of knowledge management in the large non profit firm: building a framework for KM success
Hume, Craig, Clarke, Peter and Hume, Margee. 2012. "The role of knowledge management in the large non profit firm: building a framework for KM success ." International Journal of Organisational Behaviour. 17 (3), pp. 82-104.Article
At odds: examining the impact of on-line gambling on youth wellbeing
Hume, Margee and Sullivan Mort, Gillian. 2011. At odds: examining the impact of on-line gambling on youth wellbeing. Saarbrucken, Germany. Lambert Academic Publishing.Authored book
Development and validation of a regional university's model for community and industry engagement
Gibbings, Peter D. and Bullen, Frank. 2011. "Development and validation of a regional university's model for community and industry engagement." Al-Abdeli, Yasir M. and Lindsay, Euan (ed.) 22nd Annual Conference of the Australasian Association for Engineering Education (AAEE 2011). Fremantle, Australia 05 - 07 Dec 2011 Canberra, Australia.Paper
What do Chinese passengers expect from domestic airlines?
Zhang, Yahua. 2011. "What do Chinese passengers expect from domestic airlines?" Middleton, Jason (ed.) ATRS 2011: 15th Annual Air Transport Research Society Conference. Sydney, Australia 29 Jun - 02 Jul 2011 Vancouver, BC. Canada.Paper
Wine product bundling: for a new segment of wine consumers
Matthews, Christopher, Goodman, Steve, Habel, Cullen and Somogyi, Simon. 2011. "Wine product bundling: for a new segment of wine consumers." 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) . Bordeaux, France 09 - 10 Jun 2011 Bordeaux, France.Paper
A framework to evaluate performance from an application and user perspective
Kist, Alexander A.. 2011. "A framework to evaluate performance from an application and user perspective." Chilamkurti, Naveen and Jamalipour, Abbas (ed.) Australian Telecommunication Networks and Applications Conference (ATNAC 2011). Melbourne, Australia 09 - 11 Nov 2011 Piscataway, NJ. United States. https://doi.org/10.1109/ATNAC.2011.6096668Paper
The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers
Smith, Joanne R., Liu, Shuang, Liesch, Peter, Callois, Cindy, Yi, Ren and Daly, Stephanie. 2010. "The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers." Australasian Marketing Journal. 18 (4), pp. 206-213. https://doi.org/10.1016/j.ausmj.2010.07.001Article
The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences
Sankey, M. D., Birch, D. and Gardiner, M. W.. 2011. "The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences." International Journal of Education and Development Using Information and Communication Technology. 7 (3), pp. 18-35.Article
University of Southern Queensland (case study 3)
Layton, Allan and Clarke, John. 2011. "University of Southern Queensland (case study 3)." Stella, Anthony and Bhushan, Sudhanshu (ed.) Quality assurance of transnational higher education: the experiences of Australia and India. Delhi, India. Australian Universities Quality Agency / National University of Educational Planning and Administration. pp. 145-155Edited book (chapter)
The fifth C-B dynamic: invoking reaction
Crowther, Frank, Conway, Joan and Petersen, Shauna. 2011. "The fifth C-B dynamic: invoking reaction." Crowther, Frank (ed.) From school improvement to sustained capacity: the parallel leadership pathway. Thousand Oaks, CA. United States. Corwin (Sage). pp. 113-136Edited book (chapter)
Special Issue: Sustainability, Social Entrepreneurship and Social Change
Sullivan Mort, Gillian and Hume, Margee. 2009. "Special Issue: Sustainability, Social Entrepreneurship and Social Change ." Australasian Marketing Journal. 17 (4), pp. 189-191. https://doi.org/10.1016/j.ausmj.2009.06.008Editorial
The role of Islamic culture in service quality research
Gayatri, Gita, Hume, Margee and Sullivan Mort, Gillian. 2011. "The role of Islamic culture in service quality research." Asian Journal on Quality. 12 (1), pp. 35-53. https://doi.org/10.1108/15982681111140534Article
Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign
Walton, Andrea and Hume, Margee. 2011. "Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign." International Journal of Nonprofit and Voluntary Sector Marketing. 16 (3), pp. 215-224. https://doi.org/10.1002/nvsm.421Article
The influence of incentives and survey design on mail survey response rates for mature consumers
Rose, Janelle and Fogarty, Gerard. 2009. "The influence of incentives and survey design on mail survey response rates for mature consumers." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.Paper
Learning behaviour, market orientation and firm performance
Murray, Peter A. and Miller, Karen W.. 2011. "Learning behaviour, market orientation and firm performance." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.Paper
Establishing a conceptual model for the sustainable wine district
Cassidy, Frances, Hume, Margee and Chadee, Doren. 2011. "Establishing a conceptual model for the sustainable wine district." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.Paper
Identifying casino patrons from the tourism market
Prentice, Catherine and Laesser, C.. 2012. "Identifying casino patrons from the tourism market." 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012). Melbourne, Australia 06 - 09 Feb 2012 Melbourne, Australia.Paper
Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context
Woodside, Frances M.. 2010. Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context . PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Explaining the experiential consumption of special event entertainment in shopping Centres
Sit, Jason. 2010. Explaining the experiential consumption of special event entertainment in shopping Centres. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Measuring return on marketing investment in non-professional sports event organisations
Seaton, Sheilagh. 2010. Measuring return on marketing investment in non-professional sports event organisations. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland.Doctorate other than PhD
Perception, reflection and communication: an empirical case study within the pharmaceutical industry
Ulrich, Georges, Sachs, Sybille and Millett, Bruce. 2010. "Perception, reflection and communication: an empirical case study within the pharmaceutical industry." Corporate Governance: The International Journal of Business in Society. 10 (4), pp. 432-444. https://doi.org/10.1108/14720701011069669Article
The role of shared mental models of strategic thinking in the development of organisational strategy
Malan, Renee. 2010. The role of shared mental models of strategic thinking in the development of organisational strategy. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Marketing strategy and organisational strategy: a study of regional private hospitals
Gurney, Tiana. 2009. Marketing strategy and organisational strategy: a study of regional private hospitals. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].Paper
Developing a local government marketing model
Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.Paper
Zimbabwean exporters: differences between high and low performers
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Zimbabwean exporters: differences between high and low performers." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.Paper
Adaptation of export marketing strategy in Zimbabwean export firms
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Adaptation of export marketing strategy in Zimbabwean export firms." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.Paper
Repositioning of a stakeholder issue applied at Pfizer Switzerland
Ulrich, Georges Simon. 2008. Repositioning of a stakeholder issue applied at Pfizer Switzerland. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland.Doctorate other than PhD
Destination segmentation: a recommended two-step approach
Tkaczynski, Aaron. 2009. Destination segmentation: a recommended two-step approach. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Identifying and minimising preventable delay within the operating theatre management process: an adapted lean thinking approach
Gong, Xiao Yan. 2009. Identifying and minimising preventable delay within the operating theatre management process: an adapted lean thinking approach. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Sponsorship logos on FMCG packaging: what factors impact effectiveness?
Woodside, Frances and Summers, Jane. 2008. "Sponsorship logos on FMCG packaging: what factors impact effectiveness?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge. Western Australia.Paper
The impact of brand personality on brand-aroused feelings
Miller, Karen. 2008. "The impact of brand personality on brand-aroused feelings." Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper