3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Explaining the experiential consumption of special event entertainment in shopping Centres
Sit, Jason. 2010. Explaining the experiential consumption of special event entertainment in shopping Centres. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Measuring return on marketing investment in non-professional sports event organisations
Seaton, Sheilagh. 2010. Measuring return on marketing investment in non-professional sports event organisations. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland.Doctorate other than PhD
Perception, reflection and communication: an empirical case study within the pharmaceutical industry
Ulrich, Georges, Sachs, Sybille and Millett, Bruce. 2010. "Perception, reflection and communication: an empirical case study within the pharmaceutical industry." Corporate Governance: The International Journal of Business in Society. 10 (4), pp. 432-444. https://doi.org/10.1108/14720701011069669Article
The role of shared mental models of strategic thinking in the development of organisational strategy
Malan, Renee. 2010. The role of shared mental models of strategic thinking in the development of organisational strategy. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Marketing strategy and organisational strategy: a study of regional private hospitals
Gurney, Tiana. 2009. Marketing strategy and organisational strategy: a study of regional private hospitals. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].Paper
Developing a local government marketing model
Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.Paper
Zimbabwean exporters: differences between high and low performers
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Zimbabwean exporters: differences between high and low performers." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.Paper
Adaptation of export marketing strategy in Zimbabwean export firms
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Adaptation of export marketing strategy in Zimbabwean export firms." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.Paper
Repositioning of a stakeholder issue applied at Pfizer Switzerland
Ulrich, Georges Simon. 2008. Repositioning of a stakeholder issue applied at Pfizer Switzerland. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland.Doctorate other than PhD
Destination segmentation: a recommended two-step approach
Tkaczynski, Aaron. 2009. Destination segmentation: a recommended two-step approach. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Identifying and minimising preventable delay within the operating theatre management process: an adapted lean thinking approach
Gong, Xiao Yan. 2009. Identifying and minimising preventable delay within the operating theatre management process: an adapted lean thinking approach. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Sponsorship logos on FMCG packaging: what factors impact effectiveness?
Woodside, Frances and Summers, Jane. 2008. "Sponsorship logos on FMCG packaging: what factors impact effectiveness?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge. Western Australia.Paper
The impact of brand personality on brand-aroused feelings
Miller, Karen. 2008. "The impact of brand personality on brand-aroused feelings." Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper
Does brand influence wine purchase?
Miller, Karen W. and Chadee, Doren. 2008. "Does brand influence wine purchase?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper
Editorial
Rundle-Thiele, Sharyn and Russell-Bennett, Rebekah. 2008. "Editorial." Journal of Management and Organization. 14 (2), pp. 114-115.Editorial
Challenging first year marketing students using a tournament style competition
Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "Challenging first year marketing students using a tournament style competition." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, Florida.Poster
Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)
Gurney, Tiana. 2007. "Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)." ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007Poster
Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals
Hopper, Tiana. 2007. "Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007Paper
Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services
Mills, Michael K.. 2007. "Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services." Chapman, Ross (ed.) 21st Australian and New Zealand Academy of Management Conference (ANZAM 2007). Sydney, Australia 04 - 07 Dec 2007 Australia.Paper
Why some people pay for pleasure when others do not: a preliminary study of skaters
Young, Jared, Summers, Jane and Johnson Morgan, Melissa. 2006. "Why some people pay for pleasure when others do not: a preliminary study of skaters." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan , USA.Paper
Consumers' level of comfort with an advanced practice role for registered nurses in general practice: a Queensland, Australia study
Hegney, Desley, Eley, Robert, Buikstra, Elizabeth, Rees, Sharon and Patterson, Elizabeth. 2006. "Consumers' level of comfort with an advanced practice role for registered nurses in general practice: a Queensland, Australia study." Australian Journal of Primary Health. 12 (3), pp. 44-51.Article
Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.Paper
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model
Sit, Jason and Merrilees, Bill. 2005. "Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study
Sit, Jason and Merrilees, Bill. 2005. "Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Strategic market management
Aaker, David A. and Mills, Michael. 2005. Strategic market management. Milton, Australia. John Wiley & Sons.Authored book
Understanding the path to purchase: resolving the complexities that influence decisions
Mills, Michael, Torkar, Nicole, Katsinikas, Tina and Dye, Andrew. 2006. "Understanding the path to purchase: resolving the complexities that influence decisions." ESOMAR Automotive Conference 2006. Laussane, Switzerland Mar 2006Paper
The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines
Zhang, Yahua. 2011. "The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines." Asia Pacific Journal of Tourism Research. 16 (4), pp. 433-443. https://doi.org/10.1080/10941665.2011.588876Article
Sporting events and the use of alcohol by university students: managing the risks
Pegg, Shane, Patterson, Ian and Axelsen, Megan. 2011. "Sporting events and the use of alcohol by university students: managing the risks." Event Management: an international journal. 15 (1), pp. 63-75. https://doi.org/10.3727/152599511X12990855575187Article
Sponsorship leveraged packaging: an exploratory study in FMCG
Woodside, Frances and Summers, Jane. 2011. "Sponsorship leveraged packaging: an exploratory study in FMCG." Journal of Marketing Communications. 17 (2), pp. 87-105. https://doi.org/10.1080/13527260903194667Article
Sustainable supplier-distributor relationships: insights from Australian agribusinesses
Ng, Eric. 2011. "Sustainable supplier-distributor relationships: insights from Australian agribusinesses." Fang, Wenchang (ed.) 2011 International Conference on Marketing Studies (ICMS 2011). Kuala Lumpur, Malaysia 10 - 11 Sep 2011 Taipei County, Taiwan.Paper
Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?
Sit, Jason, Johnson Morgan, Melissa and Ekinci, Yuksel. 2010. "Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?" Garaus, Marion, Weitzl, Wolfgang, Wolfsteiner, Elisabeth and Zimprich, Magdalena (ed.) 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights. Vienna, Austria 16 - 18 Sep 2010 Vienna, Austria.Paper
Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?
Hume, Margee and Mills, Michael K.. 2011. "Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?" International Journal of Nonprofit and Voluntary Sector Marketing. 16 (3), pp. 275-289. https://doi.org/10.1002/nvsm.425Article
Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium
Chimhundu, Ranga. 2011. "Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58Article
An empirical investigation on the use of information sources for promoting healthy eating
Ng, Eric and Hastings, Kathy. 2011. "An empirical investigation on the use of information sources for promoting healthy eating." Contemporary Management Research: an international journal. 7 (1), pp. 45-66.Article
Price wars and price collusion in China's airline markets
Zhang, Yahua and Round, David K.. 2011. "Price wars and price collusion in China's airline markets." International Journal of Industrial Organization. 29 (4), pp. 361-372. https://doi.org/10.1016/j.ijindorg.2010.07.005Article
Making the twain meet: applying marketing principles to local government activities
Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.Paper
Through the lens of culture: Chinese consumers' intentions to purchase imported products
Liu, Shuang, Smith, Joanne R., Liesch, Peter W., Gallois, Cindy, Ren, Yi and Daly, Stephanie. 2011. "Through the lens of culture: Chinese consumers' intentions to purchase imported products." Journal of Cross-Cultural Psychology. 42 (7), pp. 1237-1250. https://doi.org/10.1177/0022022110383315Article
Australian consumers' attitudes about sports sponsorship during an economic downturn
Fullerton, Sam, Neale, Larry and Johnson Morgan, Melissa. 2010. "Australian consumers' attitudes about sports sponsorship during an economic downturn." Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.Paper