3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Understanding consumer responses to special event entertainment (SEE) in shopping centres
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Understanding consumer responses to special event entertainment (SEE) in shopping centres." Yu, Chian Son and Wang, Chih Chien (ed.) 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.Paper
Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context
Woodside, Frances. 2007. "Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2007. "Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?" Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Analysing brand status' impact on brand value
Miller, Karen. 2007. "Analysing brand status' impact on brand value." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Examining the role brand fit plays in generation Y's propensity to purchase
Miller, Karen. 2007. "Examining the role brand fit plays in generation Y's propensity to purchase." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
An agenda to construct an improved understanding of Australian organic consumers
Adamsen, Jannie Mia, Lyons, Kristen, Winzar, Hume and Rundle-Thiele, Sharyn. 2007. "An agenda to construct an improved understanding of Australian organic consumers." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Exploring the barriers to bequests in wills to Australian universities
McGill, Phyllis, Lye, Ashley and Rundle-Thiele, Sharyn. 2007. "Exploring the barriers to bequests in wills to Australian universities." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Organic food: observations of Chinese purchasing behaviours
Roberts, Robin and Rundle-Thiele, Sharyn R.. 2007. "Organic food: observations of Chinese purchasing behaviours." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
People who complain about advertising: the aficionados, guardians, activists and seekers
Volkov, Michael, Harker, Michael and Harker, Debra. 2006. "People who complain about advertising: the aficionados, guardians, activists and seekers." Journal of Marketing Management. 22 (3-4), pp. 379-405. https://doi.org/10.1362/026725706776861154Article
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.Article
Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism
Ling-yee, Li and Ogunmokun, Gabriel O.. 2003. "Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism." Journal of Global Marketing. 16 (3), pp. 5-29. https://doi.org/10.1300/J042v16n03_02Article
Innovative fee structures by Australian franchisors
Frazer, Lorelle and Perry, Chad. 1998. "Innovative fee structures by Australian franchisors." Small Enterprise Research. 6 (1), pp. 10 - 30.Article
Influential factors of agricultural chemical purchase
Tidwell, Paula, Pedersen, Daniel and Watson, Kim. 1997. "Influential factors of agricultural chemical purchase." Australasian Agribusiness Review. 5, pp. 1 - 13.Article
Profiling the caravanning market: an exploratory Australian study
McClymont, Hoda, Prideaux, Bruce and McMahon, David. 2004. "Profiling the caravanning market: an exploratory Australian study." Chon, K. S. and Tan, Amy (ed.) 2nd Asia Pacific CHRIE Conference and 6th Biennial Conference on Tourism in Asia (APacCHRIE 2004): Hospitality, Tourism and Foodservice Industry in Asia: Development, Marketing andSustainability. Phuket, Thailand 27 - 29 May 2004 Hong Kong.Paper
Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
McClymont, Hoda. 2003. "Developing database marketing strategies for consumer markets: a cross-industry, theory-building study." Tolo, M., Geursen, G. and Kennedy, R. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance
Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Evoking the past: exploring nostalgia's relevance to sport consumption
McColl-Kennedy, Janet, Summers, Jane and Johnson Morgan, Melissa. 2001. "Evoking the past: exploring nostalgia's relevance to sport consumption." Tidwell, Paula M. and Muller, Thomas E. (ed.) Association for Consumer Research 2000 Asia Pacific Conference. Gold Coast, Australia 16 - 18 Mar 2000 Provo, UT. United States.Paper
Entertainment-seeking shopping centre patrons: the missing segments
Sit, Jason, Merrilees, Bill and Birch, Dawn. 2003. "Entertainment-seeking shopping centre patrons: the missing segments." International Journal of Retail and Distribution Management. 31 (2), pp. 80-94. https://doi.org/10.1108/09590550310461985Article
Consumer construction of sport consumption experiences through role play: a literature review
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2007. "Consumer construction of sport consumption experiences through role play: a literature review." James, Jeffrey D. (ed.) 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006). Denver, Colorado 04 - 06 Nov 2006 Morganstown, VA.Paper
New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial
Axelsen, Megan, Arcodia, Charles and Swan, Taryn. 2006. "New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial." Journal of Hospitality, Tourism and Leisure Sciences.Article
The influence of angry customer outbursts on service providers’ facial displays and affective states
Dallimore, Karen, Sparks, Beverley and Butcher, Ken. 2007. "The influence of angry customer outbursts on service providers’ facial displays and affective states ." Journal of Service Research. 10 (1), pp. 78-92. https://doi.org/10.1177/1094670507304694Article
E-marketing strategy: an exploratory investigation into Chinese business use of the Internet
Johnson Morgan, Melissa, Lawley, Meredith and Spinks, Wendy. 2006. "E-marketing strategy: an exploratory investigation into Chinese business use of the Internet." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
The buck stops here: should we consider performance rather than corporate social responsibility?
Rundle-Thiele, Sharyn R., Gillespie, Meghan and Ball, Kim. 2007. "The buck stops here: should we consider performance rather than corporate social responsibility?" Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.Paper
Student views on corporate social responsibility in an Australian fast food context
Rundle-Thiele, Sharyn R.. 2007. "Student views on corporate social responsibility in an Australian fast food context." Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.Paper
Fostering e-commerce among Australian SMEs
Yong, Jianming and Yang, Yun. 2003. "Fostering e-commerce among Australian SMEs." IT Professional. 5 (5), pp. 21-24. https://doi.org/10.1109/MITP.2003.1235318Article
The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
Summers, Jane and Johnson Morgan, Melissa. 2006. "The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region." Asian Journal of Marketing (National University of Singapore). 12 (1), pp. 23-34.Article
All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions'
Tkaczynski, Aaron and Stokes, Robyn. 2005. "All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions' ." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
The impact of structure on marketing success in Australian Rules Football clubs
Johnson Morgan, Melissa, Summers, Jane and West, Kristy. 2006. "The impact of structure on marketing success in Australian Rules Football clubs." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan, USA.Paper
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.Paper
Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?" Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.Paper
Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand
Summers, Jane, Lorterapong, Atasit and Johnson Morgan, Melissa. 2006. "Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.Paper
Defining consumer responses to special event entertainment (SEE): key constructs and propositions
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Defining consumer responses to special event entertainment (SEE): key constructs and propositions." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness
Ng, Eric, Brown, Les, Hastings, Kathy and Cassidy, Frances. 2006. "Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.Paper
Local government marketing model
Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.Masters Thesis
Pedagogical motivations and barriers for developing multi-modal distance education courses
Birch, Dawn. 2006. "Pedagogical motivations and barriers for developing multi-modal distance education courses." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006 Perth, Western Australia.Paper
The impact of societal marketing programs on customer attitudes toward corporate image in Thailand
Apisit, Chattananon. 2003. The impact of societal marketing programs on customer attitudes toward corporate image in Thailand . Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland.Doctorate other than PhD
A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.Article