3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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A better understanding of Rural Weekly readers
Miller, Karen. 2010. A better understanding of Rural Weekly readers. Unpublished.Project report
Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery
Hume, Margee. 2008. "Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery ." International Journal of Arts Management. 10 (2), pp. 40-55.Article
Doing more with less: toward a parsimonious approach to examining brand luxury
Miller, Karen W. and Mills, Michael K.. 2010. "Doing more with less: toward a parsimonious approach to examining brand luxury." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.Paper
Designing festival experiences to influence visitor perceptions: the case of a wine and food festival
Axelsen, Megan and Swan, Taryn. 2010. "Designing festival experiences to influence visitor perceptions: the case of a wine and food festival." Journal of Travel Research. 49 (4), pp. 436-450. https://doi.org/10.117/00472875509346796Article
Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Mills, Michael K.. 2010. "Using the jazz metaphor to enhance student learning and skill development in the marketing research course." Journal of Marketing Education. 32 (3), pp. 300-313. https://doi.org/10.1177/0273475310377782Article
The role of sponsor brand loyalty in sponsorship arrangements: FMCG context
Woodside, Frances M. and Summers, Jane. 2010. "The role of sponsor brand loyalty in sponsorship arrangements: FMCG context." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Canterbury, New Zealand.Paper
Wine marketing online
Baron, Judi, Somogyi, Simon, Hall, Dayle and Carrington, Alan. 2008. "Wine marketing online." BbWorld Asia Pacific 2008 Conference. Adelaide, Australia 10 - 12 Sep 2008Presentation
Australian wines in China. Wine with lemonade: is the myth a reality?
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "Australian wines in China. Wine with lemonade: is the myth a reality?" Australian and New Zealand Grapegrower and Winemaker. 516, pp. 84-87.Article
Improving marketing intelligence through learning systems and knowledge communities in Not-for-Profit workplaces
Murray, Peter and Carter, Leanne. 2005. "Improving marketing intelligence through learning systems and knowledge communities in Not-for-Profit workplaces." Journal of Workplace Learning: employee counselling today. 17 (7), pp. 421-435. https://doi.org/10.1108/13665620510620016Article
Enhancing the experience: creating service opportunities using mobile phone technology in museums
Hume, Margee and Sullivan Mort, Gillian. 2008. "Enhancing the experience: creating service opportunities using mobile phone technology in museums." The London Journal of Tourism, Sport and Creative Industries. 1 (2), pp. 3-20.Article
The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts
Hume, Margee and Sullivan Mort, Gillian. 2010. "The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts." Journal of Services Marketing. 24 (2), pp. 170-182. https://doi.org/10.1108/08876041011031136Article
Compassion without action: examining the young consumers consumption and attitude to sustainable consumption
Hume, Margee. 2010. "Compassion without action: examining the young consumers consumption and attitude to sustainable consumption." Journal of World Business. 45 (4), pp. 385-394. https://doi.org/10.1016/j.jwb.2009.08.007Article
Creating sustainable practice in a museum context: adopting service-centricity in non-profit museums
Alcaraz, Celeste, Hume, Margee and Sullivan Mort, Gillian. 2009. "Creating sustainable practice in a museum context: adopting service-centricity in non-profit museums." Australasian Marketing Journal. 17 (4), pp. 219-229. https://doi.org/10.1016/j.ausmj.2009.06.003Article
The coexistence of manufacturer brands and retailer brands in FMCG product categories
Chimhundu, Ranga. 2010. The coexistence of manufacturer brands and retailer brands in FMCG product categories. PhD Thesis Doctor of Philosophy. University of Otago.PhD Thesis
Impact of manufacturer brand innovation on retailer brands
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2010. "Impact of manufacturer brand innovation on retailer brands." International Journal of Business and Management. 5 (9), pp. 10-18.Article
Examining the covert nature of product placement: implications for public policy
Kuhn, Kerri-Ann L., Hume, Margee and Love, Anita. 2010. "Examining the covert nature of product placement: implications for public policy." Journal of Promotion Management: innovations in planning and applied research. 16 (1-2), pp. 59-79. https://doi.org/10.1080/10496490903572983Article
Technology readiness and segmentation profile of mature consumers
Rose, Janelle and Fogarty, Gerard J.. 2010. "Technology readiness and segmentation profile of mature consumers." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 4th Biennial Conference of the Academy of World Business, Marketing and Management Development. Finland 12 - 15 Jul 2010 Australia.Paper
Exploring the nature of price satisfaction in the Australian wine supply chain
Gyau, Amos, Sidali, Katia and Somogyi, Simon. 2010. "Exploring the nature of price satisfaction in the Australian wine supply chain ." 2010 Deutsche Gesellschaft fur Tourismuswissenschaft, Wein & Tourismus Symposium. Freiburg, Germany 12 - 13 Apr 2010Paper
Understanding B2B supplier selection relationships: the case of Taiwan agribusinesses
Ng, Eric. 2010. "Understanding B2B supplier selection relationships: the case of Taiwan agribusinesses." Journal of Business-to-Business Marketing. 17 (2), pp. 149-172. https://doi.org/10.1080/10517120902762492Article
Local tourism governance: a comparison of three network approaches
Beaumont, Narelle and Dredge, Dianne. 2010. "Local tourism governance: a comparison of three network approaches." Journal of Sustainable Tourism. 18 (1), pp. 7-28. https://doi.org/10.1080/09669580903215139Article
Examining client/accountant relationships: rural versus urban consumer selection criteria
Tidwell, Paula M., Weekes, David, Scott, Mark, White, Robert and Murphy, Alex. 2000. "Examining client/accountant relationships: rural versus urban consumer selection criteria ." Journal of Professional Services Marketing. 20 (2), pp. 107-119. https://doi.org/10.1300/J090v20n02_08Article
Supplier satisfaction within the Australian wine industry
Somogyi, Simon. 2007. "Supplier satisfaction within the Australian wine industry." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007 Australia.Paper
The impact of price satisfaction on supplier relationship performance
Somogyi, Simon and Gyau, Amos. 2009. "The impact of price satisfaction on supplier relationship performance." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.Paper
Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective
Sit, Jason and Johnson Morgan, Melissa. 2009. "Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective." EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution. Guildford, United Kingdom 15 - 17 Jul 2009 Surrey, UK.Paper
The competitive nature of the Chinese textile and apparel industry
Chadee, Doren and Ging, Jerry. 2003. "The competitive nature of the Chinese textile and apparel industry." Alon, Ilan (ed.) Chinese economic transition and international marketing strategy. Abingdon, UK. Praeger Publishers. pp. 222-234Edited book (chapter)
Call centres, recent history - where have they come from and how did they get here?
Hingst, Raymond D.. 2004. "Call centres, recent history - where have they come from and how did they get here?" 2nd National Call Centre Research Conference. Churchill, Australia 19 - 20 Aug 2004 Melbourne, Australia.Paper
Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit
Winzar, Hume, Bloxsome, Ellen and Mills, Michael K.. 2004. "Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
Understanding older consumers' usage of self-service technologies: test of two models
McPhail, Janelle, Fogarty, Gerard and Walker, Rhett H.. 2003. "Understanding older consumers' usage of self-service technologies: test of two models." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Austalia.Paper
Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store?
Mills, Michael K. and Silver, J.. 2004. "Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store? " ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
How do small business managers make strategic marketing decisions?: A model of process
Jocumsen, Graham. 2004. "How do small business managers make strategic marketing decisions?: A model of process ." European Journal of Marketing. 38 (5/6), pp. 659-674. https://doi.org/10.1108/03090560410529277Article
Understanding service experience in non-profit performing arts: implications for operations and service management
Hume, Margee, Sullivan Mort, Gillian, Liesch, Peter and Winzar, Hume. 2006. "Understanding service experience in non-profit performing arts: implications for operations and service management." Journal of Operations Management. 24 (4), pp. 304-324. https://doi.org/10.1016/j.jom.2005.06.002Article
Satisfaction in performing arts: the role of value?
Hume, Margee and Sullivan Mort, Gillian. 2008. "Satisfaction in performing arts: the role of value?" European Journal of Marketing. 42 (3-4), pp. 311-326. https://doi.org/10.1108/03090560810852959Article
If the show must go on ..... don't neglect the service!
Hume, Margee, Sullivan Mort, Gillian and Winzar, Hume. 2006. "If the show must go on ..... don't neglect the service!" Journal of Management and World Business Research. 3 (1), pp. 81-119.Article
An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services
Smith, Joanne R., Liu, Shuang, Liesch, Peter W., Gallois, Cindy, Yi, Ren and Daly, Stephanie. 2009. "Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services." Tojib, Dewi (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Melbourne, Australia.Paper
Gift vouchers and expiry dates: when the gift stops giving
Jones, Nicky. 2009. "Gift vouchers and expiry dates: when the gift stops giving." QUT Law Review. 9 (2), pp. 213-231.Article
Rugby League: a game in crisis
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2005. "Rugby League: a game in crisis." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.Paper
Consumer complaint behaviour in sport consumption
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2005. "Consumer complaint behaviour in sport consumption." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.Paper
Experiential consumption behaviour in sport: a suggested methodology
Johnson Morgan, Melissa, Jocumsen, Graham and West, Kristy. 2004. "Experiential consumption behaviour in sport: a suggested methodology." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
Understanding the motivations of teenagers for sport related consumption
Kanoyangwa, Ranganai, Summers, Jane and Johnson Morgan, Melissa. 2004. "Understanding the motivations of teenagers for sport related consumption." Wiley, Jim and Thirkell, Peter (ed.) ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper