3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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How much effort is enough? Unlocking customer fanaticism in services industries
Quach, Sara, Hewege, Chandana Rathnasiri and Thaichon, Park. 2019. "How much effort is enough? Unlocking customer fanaticism in services industries." Marketing Intelligence and Planning. 37 (3), pp. 325-338. https://doi.org/10.1108/MIP-06-2018-0226Article
Consumer engagement with social media marketing in Australia
Deo, Kirtika, Chimhundu, Ranga and Hafeez-Baig, Abdul. 2018. "Consumer engagement with social media marketing in Australia." 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018). Sydney, Australia 17 - 19 Dec 2018Paper
A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2018. "A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour." Melbourne International Business and Social Science Research Conference (MIBSRC 2018). Melbourne, Australia 27 - 28 Oct 2018Paper
Enhancing client-agency relationship quality in the advertising industry - an application of project management
Levin, Elizabeth, Quach, Thu Nguyen and Thaichon, Park. 2019. "Enhancing client-agency relationship quality in the advertising industry - an application of project management." Journal of Business and Industrial Marketing. 34 (2), pp. 463-473. https://doi.org/10.1108/JBIM-08-2017-0186Article
The Theory of Planned Behavior to Predict Protective Behavioral Intentions against PM2.5 in Parents of Young Children from Urban and Rural Beijing, China
Liu, Shumei, Chiang, Yi-Te, Tseng, Chie-Chien, Ng, Eric, Yeh, Gwo-Liang and Fang, Wei-Ta. 2018. "The Theory of Planned Behavior to Predict Protective Behavioral Intentions against PM2.5 in Parents of Young Children from Urban and Rural Beijing, China." International Journal of Environmental Research and Public Health. 15 (10), pp. 1-17. https://doi.org/10.3390/ijerph15102215Article
Determinants of pro-environmental behaviour among young and older farmers in Taiwan
Fang, Wei-Ta, Ng, Eric and Zhan, Yong-Shen. 2018. "Determinants of pro-environmental behaviour among young and older farmers in Taiwan." Sustainability. 10 (7), pp. 1-15. https://doi.org/10.3390/su10072186Article
Report on consumer behaviour in purchasing of organic food products in Australia
Turnbull, Gillian. 2000. Report on consumer behaviour in purchasing of organic food products in Australia. Masters Thesis Master of Management. University of Southern Queensland.Masters Thesis
Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261Article
Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan
Fang, Wei-Ta, Lien, Ching-Yu, Huang, Yueh-Wen, Han, Guosheng, Shyu, Guey-Shin, Chou, Jui-Yu and Ng, Eric. 2018. "Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan." Sustainability. 10 (6), pp. 1-22. https://doi.org/10.3390/su10061886Article
A nationwide survey evaluating the environmental literacy of undergraduate students in Taiwan
Liang, Shih-Wu, Fang, Wei-Ta, Yeh, Shin-Cheng, Liu, Shiang-Yao, Tsai, Huei-Min, Chou, Jui-Yu and Ng, Eric. 2018. "A nationwide survey evaluating the environmental literacy of undergraduate students in Taiwan." Sustainability. 10 (6), pp. 1-21. https://doi.org/10.3390/su10061730Article
Can alcohol sponsorship be diluted by health messaging?
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley. 2018. "Can alcohol sponsorship be diluted by health messaging?" Sport in Society. 21 (3), pp. 434-451. https://doi.org/10.1080/17430437.2017.1346617Article
Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies
Summers, Jane and Summers, Jessica. 2017. "Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies." Journal of Marketing Management. 33 (11-12), pp. 973-1002. https://doi.org/10.1080/0267257X.2017.1311933Article
Primitivo: Bringing back food to what it should be [Case study]
Hassan, Rumman and Chimhundu, Ranga. 2017. "Primitivo: Bringing back food to what it should be [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 142-143Textbook (chapter)
Cioccolato Australia: The ultimate chocolate experience [Case study]
Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: The ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457Textbook (chapter)
Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Textbook (chapter)
Discovering small business strategic marketing decision making behaviour
Gardiner, Michael and Jocumsen, Graham. 2002. "Discovering small business strategic marketing decision making behaviour." ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.Paper
Teaching marketing research: preaching what we practice
Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.Paper
Singing! Dancing! and Service!: a great show needs service for them to come back
Hume, Margee, Sullivan-Mort, Gillian and Winzar, Hume. 2007. "Singing! Dancing! and Service!: a great show needs service for them to come back." International Conference on Government and Non-Profit Marketing: Social Change sustainability and social entrepreneurship (2007). Portugal 2007Paper
Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter
Hume, Margee, Winzar, Hume and Sullivan-Mort, Gillian. 2007. "Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007Paper
Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge
Hume, Craig and Hume, Margee. 2007. "Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007Paper
The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach
Levin, Elizabeth, Thaichon, Park, Quach, Sara and Lobo, Antonio. 2018. "The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach ." Australasian Marketing Journal. 26 (1), pp. 31-40. https://doi.org/10.1016/j.ausmj.2017.10.002Article
Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers
Thaichon, Park, Jebarajakirthy, Charles, Tatuu, Puja and Gajbhiyeb, Rahul Gautam. 2018. "Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers ." Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion. 24 (2), pp. 163-176. https://doi.org/10.1080/10454446.2017.1266551Article
Hybrid sales structures in the age of e-commerce
Thaichon, Park, Surachartkumtonkun, Jiraporn, Quach, Sara, Weaven, Scott and Palmatier, Robert W.. 2018. "Hybrid sales structures in the age of e-commerce." Journal of Personal Selling and Sales Management. 38 (3), pp. 277-302. https://doi.org/10.1080/08853134.2018.1441718Article
Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market
Quach, Sara and Thaichon, Park. 2018. "Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market ." Marketing Intelligence and Planning. 36 (2), pp. 245-259. https://doi.org/10.1108/MIP-04-2017-0069Article
The impact of alcohol sponsorship in sport upon varsity sportspeople
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Alpert, Frank. 2014. "The impact of alcohol sponsorship in sport upon varsity sportspeople." Journal of Sport Management. 28 (4), pp. 418-432. https://doi.org/10.1123/jsm.2013-0078Article
Young consumers’ exposure to alcohol sponsorship in sport
Kelly, Sarah, Ireland, Michael, Alpert, Frank and Mangan, John. 2015. "Young consumers’ exposure to alcohol sponsorship in sport." International Journal of Sports Marketing and Sponsorship. 16 (2), pp. 2-21. https://doi.org/10.1108/IJSMS-16-02-2015-B002Article
Services marketing
Fisk, Raymond and Hume, Margee. 2007. Services marketing. John Wiley & Sons.Authored book
Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.Paper
A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals
Chen, Luan, Ng, Eric, Huang, Shyh-Chang and Fang, Wei-Ta. 2017. "A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals." Sustainability. 9 (10). https://doi.org/10.3390/su9101751Article
Normative beliefs, attitudes, and social norms: people reduce waste as an index of social relationships when spending leisure time
Fang, Wei-Ta, Ng, Eric, Wang, Ching-Ming and Hsu, Ming-Lin. 2017. "Normative beliefs, attitudes, and social norms: people reduce waste as an index of social relationships when spending leisure time." Sustainability. 9 (10). https://doi.org/10.3390/su9101696Article
From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment
Quach, Sara and Thaichon, Park. 2017. "From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment." Journal of Business Research. 81, pp. 163-172. https://doi.org/10.1016/j.jbusres.2017.06.015Article
Physical outdoor activity versus indoor activity: their influence on environmental behaviors
Fang, Wei-Ta, Ng, Eric and Chang, Mei-Chuan. 2017. "Physical outdoor activity versus indoor activity: their influence on environmental behaviors." International Journal of Environmental Research and Public Health. 14 (7). https://doi.org/10.3390/ijerph14070797Article
Opening up the profession by addressing the critical shortage of skilled spatial science professionals and attracting new entrants
Simmons, Shane. 2012. "Opening up the profession by addressing the critical shortage of skilled spatial science professionals and attracting new entrants." Queensland Surveying and Spatial Conference: The Future of Surveying and Spatial Science is Open (QSSC 2012). Brisbane, Australia 13 - 14 Sep 2012 Brisbane, Australia.Paper
Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations
Mills, Michael K.. 2012. "Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Aesthetic labor and visible diversity: The role in retailing service encounters
Quach, Sara, Jebarajakirthy, Charles and Thaichon, Park. 2017. "Aesthetic labor and visible diversity: The role in retailing service encounters." Journal of Retailing and Consumer Services. 38, pp. 34-43. https://doi.org/10.1016/j.jretconser.2017.05.004Article
Consumers perceptions towards organic food in Yogyakarta, Indonesia
Kurnia, P., Sun, X. and Collins, R.. 2013. "Consumers perceptions towards organic food in Yogyakarta, Indonesia ." Acta Horticulturae. 1006, pp. 185-191. https://doi.org/10.17660/ActaHortic.2013.1006.22Article
The impact of the agropolitan project on agribusiness activities in Waliksarimadu, Central Java Province, Indonesia - using chili farmers as an example
Widijastuti, E., Sun, X. and Collins, R.. 2013. "The impact of the agropolitan project on agribusiness activities in Waliksarimadu, Central Java Province, Indonesia - using chili farmers as an example." Acta Horticulturae. 1006, pp. 411-416. https://doi.org/10.17660/ActaHortic.2013.1006.52Article
A preliminary study of Chinese consumers' willingness-to-pay for fruit produced with sustainable attributes
Sun, X. and Collins, R.. 2013. "A preliminary study of Chinese consumers' willingness-to-pay for fruit produced with sustainable attributes." Acta Horticulturae. 1006, pp. 349-353. https://doi.org/10.17660/ActaHortic.2013.1006.44Article
Differences between high and low performing exporting firms in a developing country
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2011. "Differences between high and low performing exporting firms in a developing country." Zou, Shaoming and Fu, Huifen (ed.) International marketing: emerging markets. Emerald. pp. 207-228Edited book (chapter)
Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts
Hume, Margee. 2009. Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts . Koln, Germany. Lambert Academic Publishing.Other