Organizational change and renewal: can strategic communication methods ease the pain? A case study from the University of Southern Queensland
Article
Article Title | Organizational change and renewal: can strategic communication methods ease the pain? A case study from the University of Southern Queensland |
---|---|
ERA Journal ID | 36494 |
Article Category | Article |
Authors | O'Sullivan, Carmel (Author) and Partridge, Helen (Author) |
Journal Title | New Review of Academic Librarianship |
Journal Citation | 22 (2-3), pp. 282-293 |
Number of Pages | 12 |
Year | 2016 |
Place of Publication | United Kingdom |
ISSN | 1361-4533 |
1740-7834 | |
Digital Object Identifier (DOI) | https://doi.org/10.1080/13614533.2016.1195418 |
Web Address (URL) | http://www.tandfonline.com/doi/full/10.1080/13614533.2016.1195418 |
Abstract | Strategic communication is not solely the remit of ibrary managers and directors, but is the product of internal culture and engagement with the organisation’s brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organisation that their message is on point, and that they understand, are committed to, and actively support the university’s goals. Much of this work happens via the myriad of interactions library staff at all levels have with students and staff (and indeed community members) of all kinds. When the attitude and behaviour of library staff does not truly reflect the library’s and the university’s branding or goals, this undermines more explicit measures of value. It is important for the leadership of academic libraries to understand and influence how every library staff member views his or her role in the organisation, so that their communication is reflective of a confidence in themselves and their profession, and a solid understanding of their institution and the higher education landscape. In large-scale organisational change, both intellectual and emotional buy-in to the organisation can wane. We seek to show how a people-centred change process, rather than adversely affecting staff buy-in, could instead increase buy-in to the organisational change. |
Keywords | academic libraries; organizational change; communication; buy-in; universities |
ANZSRC Field of Research 2020 | 461006. Library studies |
350711. Organisational planning and management | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Library Services |
Division of Academic Information Services | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q3830/organizational-change-and-renewal-can-strategic-communication-methods-ease-the-pain-a-case-study-from-the-university-of-southern-queensland
Download files
Submitted Version
1904
total views442
total downloads0
views this month0
downloads this month
Export as
Related outputs
Engaging with open educational practices: Mapping the landscape in Australian higher education
Stagg, Adrian, Partridge, Helen, Bossu, Carina, Funk, Johanna and Nguyen, Linh. 2023. "Engaging with open educational practices: Mapping the landscape in Australian higher education." Australasian Journal of Educational Technology. 39 (2), pp. 1-15. https://doi.org/10.14742/ajet.8016Users' Experiences in a Regional Academic Library Makerspace
Bell, Emilia C., Piper, Stephanie and O'Sullivan, Carmel. 2023. "Users' Experiences in a Regional Academic Library Makerspace." Journal of the Australian Library and Information Association. 72 (2), pp. 135-149. https://doi.org/10.1080/24750158.2023.2202512Documenting research experiences in the Australian library and information sector: A survey of pracitioners’ views
Partridge, Helen, Given, Lisa, Murphy, Angela and Howlett, Alisa. 2022. "Documenting research experiences in the Australian library and information sector: A survey of pracitioners’ views." Australian Library and Information Association National Conference (ALIA 2022): Diversity. Canberra, Australia 16 - 19 May 2022 Canberra, Australia.Exploring partnerships between public libraries and universities in regional low-socioeconomic communities: the student experience
Power, Emma, Partridge, Helen, Owen, Sue and Pizzani, Blanca. 2022. "Exploring partnerships between public libraries and universities in regional low-socioeconomic communities: the student experience." Higher Education Research and Development. 41 (7), pp. 2324-2337. https://doi.org/10.1080/07294360.2021.2011153Understanding the information experiences of parents involved in negotiating post-separation parenting arrangements
Partridge, Helen, McAllister, Lynn, Toohey, Lisa, Field, Rachael, Crowe, Jonathan and Allcock, Annelies. 2020. "Understanding the information experiences of parents involved in negotiating post-separation parenting arrangements." Journal of Librarianship and Information Science. 51 (1), pp. 184-196. https://doi.org/10.1177/0961000618787604Integrated ‘one-stop’ support for student success: recommendations from a regional university case study
Power, Emma, Partridge, Helen, O'Sullivan, Carmel and Kek, Megan Yih Chyn A.. 2020. "Integrated ‘one-stop’ support for student success: recommendations from a regional university case study." Higher Education Research and Development. 39 (3), pp. 561-576. https://doi.org/10.1080/07294360.2019.1676703‘I’ll just Google that!’ Online searches and the post-separation family law information experience
Crowe, Jonathan, Field, Rachael, Toohey, Lisa, Partridge, Helen and McAllister, Lynn. 2019. "‘I’ll just Google that!’ Online searches and the post-separation family law information experience." Alternative Law Journal . 44 (2), pp. 108-113. https://doi.org/10.1177/1037969X19827450Everyday life information experiences in Twitter: a grounded theory
Miller, Faye, Davis, Kate and Partridge, Helen. 2019. "Everyday life information experiences in Twitter: a grounded theory." Information Research: an international electronic journal. 24 (2).Skilled immigrants: a resettlement information literacy framework
Abdi, Elham Sayyad, Partridge, Helen, Bruce, Christine and Watson, Jason. 2019. "Skilled immigrants: a resettlement information literacy framework." Journal of Documentation. 75 (4), pp. 892-908. https://doi.org/10.1108/JD-02-2019-0034