Career development and agriculture: We don’t need a marketing campaign
Article
Article Title | Career development and agriculture: We don’t need a marketing campaign |
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ERA Journal ID | 45081 |
Article Category | Article |
Authors | McDonald, Nicole (Author), Lovric, Kristen (Author), Black, Rebecca L., McIlveen, Peter (Author) and Cosby, Amy (Author) |
Journal Title | Farm Policy Journal |
Number of Pages | 12 |
Year | 2022 |
Publisher | Australian Farm Institute |
Place of Publication | Australia |
ISSN | 1449-2210 |
1449-8812 | |
Web Address (URL) | https://www.farminstitute.org.au/product/fpj1902-mcdonald-n-et-al-2022-career-development-and-agriculture-we-dont-need-a-marketing-campaign/ |
Abstract | The National Agriculture Workforce Strategy is an essential policy platform to improve attraction and retention of the agricultural workforce; however, the practical challenge is to translate its bold policy recommendations into initiatives that influence people’s career explorations, decision-making, choices, and actions. Generating public awareness and knowledge about agriculture is one thing but effecting individuals’ career decisions is an entirely different matter. To design effective interventions to attract and retain staff requires a thorough understanding of how individuals build their careers, and the different factors that influence people’s career decisions, choices, and actions, and their job satisfaction and intentions to remain in a job or industry. The Vocational Psychology of Agriculture (VPA) addresses these crucial aspects of career management. Using the VPA will enable industry to more effectively target resources to effect individuals’ decision-making about a career in agriculture, and move beyond simply campaigning for a greater public awareness of, and appreciation for, the types of work in agriculture. |
Keywords | vocational psychology of agriculture, agriculture workforce, farm workforce |
ANZSRC Field of Research 2020 | 390308. Technical, further and workplace education |
390114. Vocational education and training curriculum and pedagogy | |
350506. Workforce planning | |
300208. Farm management, rural management and agribusiness | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Central Queensland University |
School of Psychology and Wellbeing | |
School of Education | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q7qqw/career-development-and-agriculture-we-don-t-need-a-marketing-campaign
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