Girly girls and geeky guys
Paper
Paper/Presentation Title | Girly girls and geeky guys |
---|---|
Presentation Type | Paper |
Authors | Geneve, Anitza (Author), Nelson, Karen (Author) and Christie, Ruth (Author) |
Number of Pages | 23 |
Year | 2008 |
Place of Publication | Surrey, United Kingdom |
Web Address (URL) of Paper | https://eprints.qut.edu.au/18361/ |
Conference/Event | Investigating the Theory and Practice of Gender and Sexuality in the Workplace (2008) |
Event Details | Investigating the Theory and Practice of Gender and Sexuality in the Workplace (2008) Event Date 12 to end of 13 Jun 2008 Event Location Surrey, United Kingdom |
Abstract | Women employed in the Australian Information Communication Technologies (ICT) industries have been presented on the cover of a 2006 calendar as semi clad Information Technology (IT) screen goddesses1. On International Women's Day 2008, school aged girls were informed by a very pink website that 'tech girls are chic not just geek'2. Such strategies are implemented as a response to gender and occupational stereotypes associated with the ICT industry, which may make it unappealing for women to pursue an ICT career path, such as 'geeky, lonely male nerds' being the norm. However, how do initiatives which promote the femininity or sexuality of female ICT workers encourage more women into the workplace? Are we now suggesting that all women working in ICT need to look glamorous and not admit to being a geek? If these women shape the digital products that shape society, where technology is a dimension of social change (Wajcman, 2000) how will they influence the bust size of female computer game characters? This paper provides insights into the influence of gender and occupational stereotypes, as identified by participants in an exploratory interpretive case study. Emerging from the data analysis the 'Sphere of Influence' conceptual model (Geneve, Nelson, Christie, 2008) is proposed as a conceptual framework with which to explore influences on women's participation in the ICT. Utilising Bandura's (1999) Social Cognitive Theory, particularly the lens of 'human agency' as a theoretical scaffold, moves the case study from descriptive towards explanatory. A hermeneutic approach acknowledges the participant's active phenomenological role in processing the environmental influences. |
Keywords | participation; Digital Content Industry; stereotypes; gender |
ANZSRC Field of Research 2020 | 390303. Higher education |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Queensland University of Technology |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q74x6/girly-girls-and-geeky-guys
42
total views2
total downloads3
views this month0
downloads this month